Irish Charities Research March 2014

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The impact of recent scandals on Irish attitudes to charities.

The impact of recent scandals on Irish attitudes to charities.

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  • 1. March 2014 GON/LB S14-002 Attitudes to Giving Omnibus Research
  • 2. 2 A. Research Methodology B. Sample Profile Main Findings Appendix – Questionnaire Table of Contents
  • 3. 3 A number of questions were placed on the Amárach Research February omnibus. The omnibus survey is a syndicated survey whereby clients can include questions within the survey. A total sample of 1,001 was achieved with quotas set on gender, age, social class and region to achieve a sample aligned with national population. Due to the high proliferation of the internet among the Irish population, the Amárach Research omnibus is completed fully online. Interviewing fieldwork dates were 11th – 18th February 2014 A. Research Methodology
  • 4. 4 B. Sample Profile Male Gender Age Social Class Region % % % % Female 16-24 35-44 ABC1 F50+ C2DE F50- Dublin Rest of Leinster Munster Conn/ Ulster 25-34 (Base: All Irish adults – 1,001) 55+ 49 17 48 28 51 22 52 26 19 2816 18 26 45-54
  • 5. MAIN FINDINGS
  • 6. 6 Monthly Charitable Donations (Base: All Respondents – 1,001) €50+ >€10 2 4 14 46 24 10 % None DK /Refused (Q.1) €25-50 €10-25 Gender Age Region Social Class Male Female 15-24 25-34 35-44 45-54 55+ Dub ROL Mun Conn/ Ulster ABC1 C2DE 2 1 1 1 1 1 3 3 * 1 2 2 1 5 4 3 4 3 4 7 5 5 4 3 7 2 13 16 8 13 15 16 19 15 12 15 17 18 11 43 50 45 43 46 52 48 37 50 49 51 42 50 30 18 31 33 25 18 13 30 22 23 17 22 25 7 11 12 7 11 8 10 10 10 8 10 9 10 Don’t give to charity 2014 = 24% In 2005 = 11%
  • 7. 7 Average Monthly Donation (Base: All Donors – 668) Average 2014: €10 Average 2005: €15
  • 8. 8 Preferred Charities (Base: Usually give to charities every month – 668) (Q.2) The Irish Cancer Society is the preferred charity of almost half (49%) of those who donate to charity on a monthly basis. * All others less than 5% Irish Cancer Society Concern Irish Heart Foundation Trocaire Irish Hospice Foundation Irish Red Cross Jack & Jill Foundation Samaritans ISPCC Unicef Focus Ireland Rehab Brainwave No one specific charity 49 24 22 19 19 13 13 12 12 7 7 5 3 12 %
  • 9. 9 Charitable Donation Standing Order/Direct Debit (Base: Usually give to charities every month – 668) (Q.3) A very small percentage of those who give to charity on a monthly basis have standing orders in place. * All others less than 2% Concern Irish Cancer Society Trocaire Irish Hospice Foundation Irish Red Cross Unicef Rehab Irish Heart Foundation 7 5 3 3 2 2 2 2 %
  • 10. 10 Have you reduced charitable donations in past few months? (Q.4/5)* All others less than 3% Concern Irish Cancer Society Trocaire Irish Heart Foundation Rehab Unicef Irish Hospice Foundation Irish Red Cross Jack & Jill Foundation Focus Ireland ISPCC Samaritans No one specific charity 20 18 13 10 9 8 7 6 6 6 6 5 41 % % 45% 11% 44% YesNo Don’t Know (n=454) (Base: All Respondents – 1,001) Q. Have you reduced the amount you give to any charities in recent months? Q. If yes, which of the following charities have you reduced donations to?
  • 11. 11 Consequences of Charity Scandals (Q.6/7) % 62% 19% 19% YesNo Don’t Know (Base: All Respondents – 1,001) % 55% 18% 27% YesNo Don’t Know Has CRC Scandal etc. Changed Perception of Charities Has CRC Scandal Reduced your Willingness to Donate to Charities Q. Has the recent news about the Central Remedial Clinic and other charitable organisations changed how you think about charities? Yes/No Q. Has the recent news changed your willingness to donate to charities?
  • 12. Appendix
  • 13. 13 Questionnaire 1. How much do you usually give to charities every month (either to fund raisers on the street and/or direct debits)? 2. Which of these charities do you usually support by way of donations? (List Below in Q3) 3. Do you support any of these charities by standing order/direct debits every month? Select all that apply - Concern - Irish Heart Foundation - Irish Cancer Society - Trocaire - Unicef - Focus Ireland - Brainwave - Irish Red Cross - Irish Hospice Foundation - ISPCC - Jack & Jill Foundation - Rehab - Samaritans 4. Have you reduced the amount you give to any charities in recent months? 5. If yes, which of the following charities have you reduced donations to? (List from Q3) 6. Has the recent news about the Central Remedial Clinic and other charitable organisations changed how you think about charities? Yes/No 7. Has the recent news changed your willingness to donate to charities?