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Economic Recovery Index November Results 2009
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Economic Recovery Index November Results 2009

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Monthly report on Irish consumer sentiment in relation to the timing of economic recovery and their own spending, saving and borrowing intentions.

Monthly report on Irish consumer sentiment in relation to the timing of economic recovery and their own spending, saving and borrowing intentions.

Published in: Technology

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  • 1. Economic Recovery Index An Amárach Research Briefing November 2009 Results © Amárach Research 2009
  • 2. 2 Timing Recovery Business Cycle Peaks & Troughs All recessions end in recovery – so will this one The biggest forecasting challenge is timing: when do we know the recession is over and recovery has started? Amárach Research has developed the Economic Recovery Index to help us track the economic cycle more closely This report summarises the results for April to November 2009 The November fieldwork was conducted on 9th-18th November inclusive Amárach Research Economic Recovery Index
  • 3. 3 A Matter of Measurement Every month we survey a representative sample of 1,000 adults online and ask them to tell us which statement ‘best describes the economic situation in Ireland right now’ Each statement corresponds to a different stage in the economic cycle Amárach Research Economic Recovery Index
  • 4. 4 A Matter of Measurement As in recent months, roughly equal proportions feel the economic situation is getting worse as feel it has stabilised or is improving April 0% November 0% April 1% November 1% April 77% November 51% 51% April 8% November 21% 21% April 14% 14% November 27% 27% Amárach Research Economic Recovery Index
  • 5. Economic Recovery Index The Recovery Index fell back slightly in November from October’s peak, though remained above the most recent low in July 25 20 15 10 5 0 April May June July August September October November Amárach Research Economic Recovery Index
  • 6. 6 Recovery Outlook 1 Ireland will be through the worst of the recession in 12 months time: % agree strongly/slightly 43% 48% 41% 41% 44% 42% 46% 34% April May June July August September October November I am optimistic in spite of the current economic situation: % agree strongly/slightly 65% 60% 62% 59% 58% 55% 51% 57% April May June July August September October November Amárach Research Economic Recovery Index
  • 7. 7 Recovery Outlook 2 I feel I am financially comfortable enough to make it through the recession: % agree strongly/slightly 51% 45% 48% 48% 47% 48% 48% 46% April May June July August September October November Right now it seems like the recession is affecting other people more than it is affecting me: % agree strongly/slightly 59% 62% 61% 60% 61% 60% 56% 52% April May June July August September October November Amárach Research Economic Recovery Index
  • 8. 8 Other Sentiment Indicators from ERI Survey Percent of adults who agree strongly/slightly with each statement: October and November 2009 News from other I am more relaxed about Now is a good time to countries suggests the spending money than I buy a house for those recession will end soon was a few months ago who want to 43% 43% 16% 16% 62% 62% October November October November October November I am saving a lot more I would be happy to Paying off debts is my than before because of borrow money from a main financial priority the recession bank if I need to 62% 32% 33% 29% 28% 61% October November October November October November Amárach Research Economic Recovery Index
  • 9. 9 Amárach Contact Details Amárach Research 11 Kingswood Business Centre Citywest Business Campus Dublin 24 T. (01) 410 5200 E. gerard.oneill@amarach.com W. www.amarach.com B. www.amarachresearch.blogspot.com Amárach Research Economic Recovery Index

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