Analysing Geri Haliwell's - 'Raining Men'

METHODS OF ANALYSIS
Goodwin’s six points:
Genre characteristics
Visuals/Lyrics
Visuals/Music
Need to sell artist
Intertextuality
Voyeurism

GERI HALIWELL 2001 http://www.youtube.com/watch?v=xt4PW5R9ltY&feature=related

GENRE
mainstream pop
performance in a location
dance routine
some narrative

VISUALS AND LYRICS
mostly amplifies, not literally illustrative
rain but not ‘raining men’
though lots of people ‘teeming in’

VISUALS AND MUSIC
changes in pace in song echoed in editing
change of location with change in music
cutting on the beat at times

SELLING THE ARTIST
changes in costume
use of close up
central framing
showing off her ‘talent’
selling Geri’s new image

INTERTEXTUALITY
references to ‘Flashdance’
references to ‘Fame’
similar pattern in J-Lo video ‘I’m Glad’

http://www.youtube.com/watch?v=pms9PrL67Gw

VOYEURISM
Geri’s ‘new body image’
fragmentation in early sequence

LOOKING
structure of characters looking at her
echoes ‘gaze’ of viewer

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by amar4life on Jun 27, 2011