ITC e-Choupal
BACKGROUND <ul><li>Agriculture produces 23% of India’s GDP </li></ul><ul><li>Provides employment to about 66% of workforce...
FARMER    MANDI    BUYER
<ul><li>Lack of Information  </li></ul><ul><li>Local Mandis dominated by Commission Agents </li></ul><ul><li>Commission Ag...
<ul><li>Inspection by Sight or Moisture meter </li></ul><ul><li>Crops affected by Wastage and Spillage </li></ul><ul><li>M...
Role Of e-Choupal
e-CHOUPAL Information and Prices Payments, Labor, Transportation and Storage 0.5%
WORKING MODEL Sanchalak Information Information to Farmer Input Output Sell Output Kiosks
e-CHOUPAL PLATFORM
FARMER    e-CHOUPAL    BUYER
TRANSACTION COSTS
CONTD…
INFORMATION AVAILABLE (e-CHOUPAL)
TRAINING THROUGH ICT
CURRENT NETWORK SIZE <ul><li>Market Adding Six New Choupals every day </li></ul><ul><li>Intend Scaling up to 100,000 in 15...
<ul><li>On time Information  </li></ul><ul><li>Payment on Delivery </li></ul><ul><li>Transportation Costs are reimbursed <...
CHALLENGES FACED BY e-CHOUPAL
SOCIAL IMPACT OF e-CHOUPAL <ul><li>Better Returns </li></ul><ul><li>Education </li></ul><ul><li>Social Security </li></ul>...
<ul><li>Thank You </li></ul>
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ITC e-choupal final ( CSR )

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CSR initiative of ITC

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ITC e-choupal final ( CSR )

  1. 1. ITC e-Choupal
  2. 2. BACKGROUND <ul><li>Agriculture produces 23% of India’s GDP </li></ul><ul><li>Provides employment to about 66% of workforce in India </li></ul><ul><li>Extensive dependence on Monsoon </li></ul><ul><li>Illiteracy and black-marketing prominent </li></ul>
  3. 3. FARMER  MANDI  BUYER
  4. 4. <ul><li>Lack of Information </li></ul><ul><li>Local Mandis dominated by Commission Agents </li></ul><ul><li>Commission Agents major link between Farmer and Buyers. </li></ul><ul><li>Spoilage, Wastage further hamper Net Productivity </li></ul>CONTD…
  5. 5. <ul><li>Inspection by Sight or Moisture meter </li></ul><ul><li>Crops affected by Wastage and Spillage </li></ul><ul><li>Malpractices by Agents </li></ul><ul><li>Multiple points of handling </li></ul><ul><li>Untimely Payments </li></ul><ul><li>Mixing of Premium quality produce with inferior to inflate prices </li></ul><ul><li>No Direct interaction with farmers </li></ul><ul><li>High dependence on Commission Agents(Adatiya’s) </li></ul><ul><li>Commission 2.5% to 3% </li></ul>FARMER  MANDI  BUYER
  6. 6. Role Of e-Choupal
  7. 7. e-CHOUPAL Information and Prices Payments, Labor, Transportation and Storage 0.5%
  8. 8. WORKING MODEL Sanchalak Information Information to Farmer Input Output Sell Output Kiosks
  9. 9. e-CHOUPAL PLATFORM
  10. 10. FARMER  e-CHOUPAL  BUYER
  11. 11. TRANSACTION COSTS
  12. 12. CONTD…
  13. 13. INFORMATION AVAILABLE (e-CHOUPAL)
  14. 14. TRAINING THROUGH ICT
  15. 15. CURRENT NETWORK SIZE <ul><li>Market Adding Six New Choupals every day </li></ul><ul><li>Intend Scaling up to 100,000 in 15 states by 2010 </li></ul>E- Choupal Now Next 5 Years States Covered 10 15 Villages Covered 40000 100000 No. of e-Choupals 6500 20000 Farmers e-empowered 4 Mn. 10 Mn.
  16. 16. <ul><li>On time Information </li></ul><ul><li>Payment on Delivery </li></ul><ul><li>Transportation Costs are reimbursed </li></ul><ul><li>No Malpractices </li></ul><ul><li>Reduction in transportation cycle </li></ul><ul><li>Reduction in wastage and spillage </li></ul><ul><li>Lower Cost of Inputs for Farmer as well as ITC </li></ul><ul><li>Supply Security </li></ul><ul><li>Save of US$6(Rs 270) per metric tonne </li></ul>BENEFITS OF e-CHOUPAL
  17. 17. CHALLENGES FACED BY e-CHOUPAL
  18. 18. SOCIAL IMPACT OF e-CHOUPAL <ul><li>Better Returns </li></ul><ul><li>Education </li></ul><ul><li>Social Security </li></ul><ul><li>Lower Cost of Inputs </li></ul><ul><li>Better Relations </li></ul><ul><li>Supply Security </li></ul><ul><li>Improvement in Productivity </li></ul><ul><li>Reduction in Disparity </li></ul><ul><li>Reduction in Hoarding & Blackmarketing </li></ul><ul><li>Lower cost of products </li></ul><ul><li>Social Stability </li></ul><ul><li>Check Migration to Cities </li></ul>
  19. 19. <ul><li>Thank You </li></ul>
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