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ITC e-choupal final ( CSR )
 

ITC e-choupal final ( CSR )

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CSR initiative of ITC

CSR initiative of ITC

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    ITC e-choupal final ( CSR ) ITC e-choupal final ( CSR ) Presentation Transcript

    • ITC e-Choupal
    • BACKGROUND
      • Agriculture produces 23% of India’s GDP
      • Provides employment to about 66% of workforce in India
      • Extensive dependence on Monsoon
      • Illiteracy and black-marketing prominent
    • FARMER  MANDI  BUYER
      • Lack of Information
      • Local Mandis dominated by Commission Agents
      • Commission Agents major link between Farmer and Buyers.
      • Spoilage, Wastage further hamper Net Productivity
      CONTD…
      • Inspection by Sight or Moisture meter
      • Crops affected by Wastage and Spillage
      • Malpractices by Agents
      • Multiple points of handling
      • Untimely Payments
      • Mixing of Premium quality produce with inferior to inflate prices
      • No Direct interaction with farmers
      • High dependence on Commission Agents(Adatiya’s)
      • Commission 2.5% to 3%
      FARMER  MANDI  BUYER
    • Role Of e-Choupal
    • e-CHOUPAL Information and Prices Payments, Labor, Transportation and Storage 0.5%
    • WORKING MODEL Sanchalak Information Information to Farmer Input Output Sell Output Kiosks
    • e-CHOUPAL PLATFORM
    • FARMER  e-CHOUPAL  BUYER
    • TRANSACTION COSTS
    • CONTD…
    • INFORMATION AVAILABLE (e-CHOUPAL)
    • TRAINING THROUGH ICT
    • CURRENT NETWORK SIZE
      • Market Adding Six New Choupals every day
      • Intend Scaling up to 100,000 in 15 states by 2010
      E- Choupal Now Next 5 Years States Covered 10 15 Villages Covered 40000 100000 No. of e-Choupals 6500 20000 Farmers e-empowered 4 Mn. 10 Mn.
      • On time Information
      • Payment on Delivery
      • Transportation Costs are reimbursed
      • No Malpractices
      • Reduction in transportation cycle
      • Reduction in wastage and spillage
      • Lower Cost of Inputs for Farmer as well as ITC
      • Supply Security
      • Save of US$6(Rs 270) per metric tonne
      BENEFITS OF e-CHOUPAL
    • CHALLENGES FACED BY e-CHOUPAL
    • SOCIAL IMPACT OF e-CHOUPAL
      • Better Returns
      • Education
      • Social Security
      • Lower Cost of Inputs
      • Better Relations
      • Supply Security
      • Improvement in Productivity
      • Reduction in Disparity
      • Reduction in Hoarding & Blackmarketing
      • Lower cost of products
      • Social Stability
      • Check Migration to Cities
      • Thank You