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Panda vs Penguin Presentation

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http://www.amantalwar.com/ - Created a presentation to educate the work staff to show the difference between Panda and Penguin Google Updates.

http://www.amantalwar.com/ - Created a presentation to educate the work staff to show the difference between Panda and Penguin Google Updates.

Published in: Technology, Design

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  • 1. Panda Vs Penguin Google updates
  • 2. Agenda Panda Update  What is it and the affects of it?  Winners and Losers of Panda  How to recover from Panda Penguin Update  What is it and the affects of it?  Sites affected by Penguin  How to recover from Penguin Q & A?
  • 3. But First…
  • 4. Panda Update
  • 5. What is it and the affects of it? Combined learning from quality raters results and Google’s machine learning algorithm – Panda Update (1st Update 23rd of Feb 2011) Affected up to 12% of search results Panda affected thin content sites, content farms, sites with high ad to content ratio and spammy article sites… Many iterations, latest 3.8 on 25th of June
  • 6. Losers of Panda Update – Sites Affected  Top 10 List of Sites Affected Domain Visibility Index Loss in Google Penalty Reason wisegeek.com 93.3622 Article Site – Spammy ezinearticles.com 58.4273 Article Site – Spammy suite101.com 50.755 Article Site – Spammy hubpages.com 47.7632 Content Farm yourdictionary.com 39.5044 Duplicate Content Software download site with too many ads compare to brothersoft.com 37.6418 content buzzle.com 36.7005 Article Site – Spammy associatedcontent.com 35.7198 Article Site – Spammy Software download site with too many ads compare tofreedownloadscenter.com 27.2522 content essortment.com 23.4146 Article Site – Spammy * Data from Search Engine Land
  • 7. Losers of Panda Update – Sites Affected
  • 8. Winners of Panda Update Top 10 Winners Domain Visibility Index Gained in Google ebay.co.uk 42.06% techcrunch.com 40.72% national-lottery.co.uk 39.50% econsultancy.com 37.09% thisismoney.co.uk 30.13% siteslike.com 25.37% mirror.co.uk 24.87% blogspot.com 22.80% mashable.com 22.61% itv.com 22.38%* Data from Search Engine Land
  • 9. Winners of Panda Update
  • 10. How to recover from Panda Review your Analytics Isolate the problem Make a strategic plan Get your design and UX in order to provide value to users Too many ads an issue then remove them Start creating relevant Content Send a reconsideration request once everything is cleaned up
  • 11. Penguin Update
  • 12. What is it and the affects of it? Designed to punish websites that are spamming Google. Over-Optimization Penalty [1st update – April 24th 2012] Keyword stuffing (e.g.: body, alt text images, title tag, url and inbound anchor text) Link Profiles Over Optimization (Anchor text) Manipulative Internal Links Cloaking, “sneaky” redirects or “doorway” pages 3.1% of queries impacted
  • 13. Sites Affected by Penguin Top 10 List of Sites Affected Domain Visibility Index Loss in Google Great-quotes.com -94,12 Hotelplanner.com -79,03 Hotels-rates.com -72,08 1-love-quotes.com -58,48 Vzw.com -55,07 Shoplocal.com -50,20 Songlyrics.com -50,10 Dslreports.com -49,42 Free-games.net -47,87 Consumeraffairs.com -39,02* Data from Search Metrics
  • 14. Sites Affected by Penguin
  • 15. How to recover from Penguin Review your Analytics and Webmaster Tools Investigate what keywords dropped De-optimize the web site Increase quality links to pages Make sure link anchor text is more natural Scale back the internal link anchor text Write better content with proper grammar Add more social elements, i.e. Google+ Sharing Do a site audit to determine problem areas and fix them Once you have done the above, fill out the Reconsideration Request Form through Google
  • 16. Also, follow me on twitter – @amantalwar