Panda vs Penguin Presentation

Panda Vs Penguin Google updates

Agenda Panda Update  What is it and the affects of it?  Winners and Losers of Panda  How to recover from Panda Penguin Update  What is it and the affects of it?  Sites affected by Penguin  How to recover from Penguin Q & A?

But First…

Panda Update

What is it and the affects of it? Combined learning from quality raters results and Google’s machine learning algorithm – Panda Update (1st Update 23rd of Feb 2011) Affected up to 12% of search results Panda affected thin content sites, content farms, sites with high ad to content ratio and spammy article sites… Many iterations, latest 3.8 on 25th of June

Losers of Panda Update – Sites Affected  Top 10 List of Sites Affected Domain Visibility Index Loss in Google Penalty Reason wisegeek.com 93.3622 Article Site – Spammy ezinearticles.com 58.4273 Article Site – Spammy suite101.com 50.755 Article Site – Spammy hubpages.com 47.7632 Content Farm yourdictionary.com 39.5044 Duplicate Content Software download site with too many ads compare to brothersoft.com 37.6418 content buzzle.com 36.7005 Article Site – Spammy associatedcontent.com 35.7198 Article Site – Spammy Software download site with too many ads compare tofreedownloadscenter.com 27.2522 content essortment.com 23.4146 Article Site – Spammy * Data from Search Engine Land

Losers of Panda Update – Sites Affected

Winners of Panda Update Top 10 Winners Domain Visibility Index Gained in Google ebay.co.uk 42.06% techcrunch.com 40.72% national-lottery.co.uk 39.50% econsultancy.com 37.09% thisismoney.co.uk 30.13% siteslike.com 25.37% mirror.co.uk 24.87% blogspot.com 22.80% mashable.com 22.61% itv.com 22.38%* Data from Search Engine Land

Winners of Panda Update

How to recover from Panda Review your Analytics Isolate the problem Make a strategic plan Get your design and UX in order to provide value to users Too many ads an issue then remove them Start creating relevant Content Send a reconsideration request once everything is cleaned up

Penguin Update

What is it and the affects of it? Designed to punish websites that are spamming Google. Over-Optimization Penalty [1st update – April 24th 2012] Keyword stuffing (e.g.: body, alt text images, title tag, url and inbound anchor text) Link Profiles Over Optimization (Anchor text) Manipulative Internal Links Cloaking, “sneaky” redirects or “doorway” pages 3.1% of queries impacted

Sites Affected by Penguin Top 10 List of Sites Affected Domain Visibility Index Loss in Google Great-quotes.com -94,12 Hotelplanner.com -79,03 Hotels-rates.com -72,08 1-love-quotes.com -58,48 Vzw.com -55,07 Shoplocal.com -50,20 Songlyrics.com -50,10 Dslreports.com -49,42 Free-games.net -47,87 Consumeraffairs.com -39,02* Data from Search Metrics

Sites Affected by Penguin

How to recover from Penguin Review your Analytics and Webmaster Tools Investigate what keywords dropped De-optimize the web site Increase quality links to pages Make sure link anchor text is more natural Scale back the internal link anchor text Write better content with proper grammar Add more social elements, i.e. Google+ Sharing Do a site audit to determine problem areas and fix them Once you have done the above, fill out the Reconsideration Request Form through Google

Also, follow me on twitter – @amantalwar

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Panda vs Penguin Presentation

by Aman Talwar on Jun 28, 2012

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