GreenovationTV marketing proposal
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GreenovationTV marketing proposal

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An assignment to create a marketing proposal using social media for GreenovationTV. This proposal was created independently of GreenovationTV and has no affiliation with the website.

An assignment to create a marketing proposal using social media for GreenovationTV. This proposal was created independently of GreenovationTV and has no affiliation with the website.

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  • GreenovationTVWe all share one planet.  GreenovationTV wants to redefine television and redefine home.GreenovationTV’s mission is to provide practical information in an entertaining format to help green every home in America, starting with yours.Greening our homes is the best way to save money, help the economy, create jobs, make our homes more comfortable and help to avoid climate catastrophe and protect the one home we share.Here are the facts: There are 130 million existing homes in the U.S. Over half are more than 35 years old. 58 million have zero insulation. Our homes consume 22% of the energy in the U.S. In order to tackle energy independence, the water crisis, and climate disruption, we must retrofit every home in America to be more energy and water efficient. Ultimately, every home should be able to produce its own energy, capture its own water, and manage its own waste.
  • Currently using mediaFacebookRegular updates; over 600 fansTwitterRegular posts; 1000 followersYouTubeCustomized ChannelCustom URL: http://youtube.com/greenovationtv
  • Small improvementsFacebookRegular updates; over 600 fans+ Apply for Facebook URL: www.facebook.com/greenovationtvTwitterRegular posts; 1000 followers+ Create custom background to share about GreenovationTV+ Link to Facebook and YouTubeYouTubeCustomized ChannelCustom URL: http://youtube.com/greenovationtv+ Add more videos; currently 14+ Get more views; some at 25
  • New campaign: Connect with youthFlash Educational GamesEnergy Saving CompetitionsStudent Video Contests
  • Create Flash based games for marketing. Companies which specialize in this include:http://www.marketingplay.com/http://www.t-enterprise.co.uk/http://www.bossdev.com/#/what-we-do/games.htmlhttp://bostonwebdesigners.net/Partner with sites who currently have games. For example:http://www.seco.cpa.state.tx.us/seco_links-kids.htmhttp://www.ecokids.ca/pub/eco_info/topics/energy/energy_efficient/index.cfmhttp://www.touchstoneenergykids.com/fun.phphttp://www.energyhog.org/childrens.htmhttp://www.energystar.gov/index.cfm?c=kids.kids_indexhttp://www.eere.energy.gov/kids/http://www.cwndesign.co.uk/funergy/game/index.html
  • Energy Saving Contest at University:http://ucsdnews.ucsd.edu/thisweek/2007/02/20_gogreen.aspOther Energy Saving Contests:http://www.evliving.com/2009/12/23/holiday-energy-saving-contest/Google PowerMeter:http://www.google.com/powermeter/about/about.htmlWattVisionhttp://www.wattvision.com/
  • YouTube video contestWhy+ Increase videos website/YouTube+ Youth live in a multimedia world+ Raise awareness, change habitsHow/What+ 2 min. or less - video to YouTube+ Address a change to green theme+ Categories: Grades 5–8 and 9–12+ Consider requiring humor in the video; or have a category which requires all video be gather using a cell phones cameraWhen/Cost+ Define rules/prizes (sponsors ?)+ Market to students - FB & Twitter+ May become an annual event+ Estimated cost less than $2000Examples: Media Lab Studios Earth Justice Short Film Challenge:http://www.ifc.com/media-lab/earthjustice/Energy Efficient Award $3000Winner: http://link.brightcove.com/services/player/bcpid27727679001?bclid=51315430001&bctid=41366547001Be it fiction or documentary, sci-fi or drama, flex those filmmaking muscles with a short film that takes on the topic of energy efficiency or conservation directly. What does energy efficiency mean to you? How can energy efficiency change our world? The most efficiently told story in one minute or less. We’re looking for the best film with the most well-crafted story, told in 60 seconds or less. Efficiency can be determined as skillfulness in avoiding wasted time and effort and energy. Make a short film that, for you, captures the spirit of efficiency.Efficient Story Award $1000The most efficiently told story in one minute or less. We’re looking for the best film with the most well-crafted story, told in 60 seconds or less.The Spirit of Efficiency Award $1000Efficiency can be determined as skillfulness in avoiding wasted time and effort and energy. Make a short film that, for you, captures the spirit of efficiency.
  • Marketing and MeasurementTwitter and Facebook Posts+ Consider specific Twitter and Facebook accounts for youth marketing+ Daily posts/Tweets about the youth focused contests, competition, youth centered going green informationFacebook Ads+ Use Facebook ad to target campaign to youth+ Target ages 13 – 17+ Target different geographic areas - measure results+ Budget – sponsor dependentGoogle Analytics & Alerts+ Measure increased site activity using Google Analytics+ Measure Internet “buzz” through Google Alerts
  • What Ruler Measures Success?Facebook, Twitter, YouTube Improvements+ Increase # of Facebook Fans & Twitter followers+ More YouTube views and YouTube videosOnline Games+ An educational game on the site+ Increased site traffic Competitions+ 30 or more in contest+ Vendor sponsor+ Increased site trafficYouTube Video Contests+ 20 or more videos submitted+ Increased mention on web
  • SummaryYouth involvement is vital+ Connect with youth in their media: Facebook, Twitter, YouTube+ Use contests and multimedia+ Get families involvedSecure sponsorship+ Underwrite marketing, prizes, help with marketing+ Flash game creationSecure partner site+ Flash game – game sharingMeasure results+ Google Analytics and Alerts+ Increased site traffic+ Increased fans & followersMinor improvements+ Facebook, Twitter, YouTube sitesFor more information: andrewmmann@comcast.net

GreenovationTV marketing proposal GreenovationTV marketing proposal Presentation Transcript

  • GreenovationTV Marketing Proposal
    A marketing proposal created by Andy Mannas part of the Michigan State University’s New Media Driver’s License course
    Help visitors learn to green their home to protect the one homewe all share
  • Currently using media
    • Regular updates; over 600 fans
    • Regular posts; 1000 followers
    • Customized Channel
    • Custom URL: http://youtube.com/greenovationtv
    Twitter Feed
    YouTube Channel
    Facebook Fan Page
  • Small improvements
    • Regular updates; over 600 fans
    + Apply for Facebook URL: www.facebook.com/greenovationtv
    • Regular posts; 1000 followers
    + Create custom background to share about GreenovationTV
    + Link to Facebook and YouTube
    • Customized Channel
    • Custom URL: http://youtube.com/greenovationtv
    + Add more videos; currently 14
    + Get more views; some at 25
    Twitter Feed
    YouTube Channel
    Facebook Fan Page
  • New campaign: Connect with youth
    Online Games
    Family competition
    Green video contest
  • Online games
    Connect with youth
    Why
    + Children playing games will lead to parents exploring site
    + Change the habits of parents through their children
    Touchstone Energy
    How/What
    + Partner with existing sites
    + Contract to have games created
    Energy Hog
    When/Cost
    + Start immediate discussions with potential partner sites w/ games
    + Find company partner to sponsor game development; estimated creation cost: $5,000 - $10,000
    Roofus’ Home
  • Family competition
    Connect with youth
    Why
    + Generate traffic to website
    + Generate an online “buzz”
    + Raise awareness, change habits
    College Energy Contest
    How/What
    + Two month family contest to reduce % of energy consumption
    + Require energy monitor device
    Google PowerMeter
    When/Cost
    + Immediate talks with potential sponsor: Google, WattVision...
    + Define rules/prizes with sponsors
    + Market to students - FB & Twitter
    + May become an annual event
    WattVision
  • Green video contest
    Connect with youth
    Why
    + Increase videos website/YouTube
    + Youth live in a multimedia world
    + Raise awareness, change habits
    Energy Efficient Award
    How/What
    + 2 min. or less - video to YouTube
    + Address a change to green theme
    + Categories: grades 5–8 and 9–12
    Efficient Story Award
    When/Cost
    + Define rules/prizes (sponsors ?)
    + Market to students - FB & Twitter
    + May become an annual event
    + Estimated cost less than $2,000
    Spirit of Efficiency
  • Marketing & Measurement
    Connect with youth
    Facebook ads
    + Use Facebook ad to target campaign to youth
    +Target ages 13 – 17
    + Target different geographic areas - measure results
    + Budget – sponsor dependent
    Video Contest
    Twitter and Facebook posts
    + Consider specific Twitter and Facebook accounts for youth marketing
    +Daily posts/Tweets about the youth focused contests, competition, youth centered going green information
    Google Analytics & Alerts
    + Measure increased site activity using Google Analytics
    + Measure Internet “buzz” through Google Alerts
  • A ruler to measures success
    Connect with youth campaign
    Online games
    + An educational game on the site
    +Increased site traffic
    Family competition
    + 30 or more in contest
    +Vendor sponsor
    + Increased site traffic
    Facebook, Twitter, YouTube improvements
    + Increase # of FB Fans & Twitter followers
    + More YouTube views
    Green video contest
    + 20 or more videos submitted
    + Increased mention on web
  • In summary
    Connect with youth campaign
    Youth involvement is vital
    + Connect with youth in their media: Facebook, Twitter, YouTube
    + Use contests and multimedia
    + Get families involved
    Secure partner site
    + Flash game – game sharing
    Measure results
    + Google Analytics and Alerts
    + Increased site traffic
    + Increased fans & followers
    Secure sponsorship
    + Underwrite marketing, prizes, help with marketing
    + Flash game creation
    Minor improvements
    + Facebook, Twitter, YouTube sites
    A marketing proposal created by Andy Mannas part of MSU’s New Media Driver’s License course