WIN With Web Video

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Amani Channel shares this Feb 18, 2010 presentation for #Winatl about Web video production.

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WIN With Web Video

  1. 1. WIN With Web Video<br />Amani Channel<br />www.visualeyemedia.com<br />@visualeyemedia<br />@urbanreporter<br />
  2. 2. A Little About Me<br /><ul><li> Broadcast Journalist
  3. 3. Award Winning Producer
  4. 4. Vlogger
  5. 5. Speaker/Teacher</li></li></ul><li>What is Your Story?(how to share it)<br />
  6. 6. Why Video?<br />BECAUSE YOU CAN<br /><ul><li> Show and Tell
  7. 7. Entertain
  8. 8. Persuade
  9. 9. Educate
  10. 10. Inform
  11. 11. Build a Brand
  12. 12. Advertise
  13. 13. Build Credibility </li></ul>The blending of music, graphics, and a compelling story are key<br />
  14. 14. Basics of Video Production<br /><ul><li> Visual Storytelling
  15. 15. Beginning/Middle/End
  16. 16. Talent
  17. 17. Compelling Pictures/Sound
  18. 18. Music
  19. 19. Graphics</li></li></ul><li>Professional Services(You Get What You Pay For)<br /><ul><li> Pre-Production (Planning) – Project development, identify audience, message and resources
  20. 20. Production (Lights – Camera – Action)
  21. 21. Post-Production (Editing – Music – Narration Graphics – Color Correction - Audio Mix)</li></li></ul><li>Do It Yourself Video<br /><ul><li> Webcam
  22. 22. Pocketcam: Kodak Zi8/FlipCam
  23. 23. Camcorder: Canon Vixia
  24. 24. Prosumer: Panasonic - Canon</li></li></ul><li>Web Video ProductionBasic Equipment<br /><ul><li> Camera
  25. 25. Mic
  26. 26. Tripod
  27. 27. Tapes/Recordable Media
  28. 28. Cables
  29. 29. External Hard Drive
  30. 30. PC/Mac – Editing Software
  31. 31. Compression Software
  32. 32. Hosting </li></li></ul><li>Before You Shoot(What’s Your Niche?)<br /><ul><li> Plan/Purpose
  33. 33. Audience?
  34. 34. Message?
  35. 35. Production Needs?
  36. 36. Expertise?
  37. 37. Distribution?
  38. 38. Any help? </li></li></ul><li>Getting Started (Keep It Simple)<br /><ul><li> Goal is to provide credible, interesting content
  39. 39. Keep your messages short/focused
  40. 40. Interview other experts
  41. 41. Cover events related to your niche
  42. 42. Talk about newsworthy issues
  43. 43. Produce tutorials/how-to </li></li></ul><li>Production Basics <br /><ul><li> Tripod
  44. 44. Microphone
  45. 45. Use the rule of thirds/watch framing
  46. 46. Hold your shot still
  47. 47. Shoot wide, medium, tight shots
  48. 48. Practice your delivery
  49. 49. Develop interviewing skills</li></li></ul><li>Production Basics <br /><ul><li> Lighting is important!
  50. 50. Outdoors – Use sunlight
  51. 51. Indoors – Use a lamp or window if natural light doesn’t cause backlighting
  52. 52. Buy Home Depot Halogens
  53. 53. Avoid shooting at night </li></li></ul><li>Editing Basics <br /><ul><li> Let the sound guide your content
  54. 54. Learn how to edit in/out points
  55. 55. Keep shots 3-5 seconds
  56. 56. Keep videos 1-3 minutes</li></li></ul><li>Editing Basics (software) <br /><ul><li> Windows Movie Maker – iMovie
  57. 57. Pinnacle
  58. 58. Sony Vegas
  59. 59. Adobe Premier
  60. 60. Final Cut Express/Pro
  61. 61. Avid</li></li></ul><li>You Have a Video – Now What? <br /><ul><li> Compress it (www.squared5.com)
  62. 62. Share it (YouTube, Facebook, blip.tv, Vimeo, Viddler)
  63. 63. Vlog (use embed code to share from third party web community)</li></li></ul><li>Using Video on the Web <br /><ul><li> Website video
  64. 64. E-newsletter (video snack)
  65. 65. Twitter welcome message
  66. 66. Video blog (vlog)
  67. 67. Webmercial
  68. 68. Testimonial video</li></li></ul><li>Building your Credibility <br /><ul><li> Keep your videos short/concise
  69. 69. Focus on three key points
  70. 70. Speak from the heart, not memory
  71. 71. Maintain eye contact w. camera
  72. 72. Watch umms
  73. 73. Do it in one take </li></li></ul><li>What to Watch <br /><ul><li> Mobile Video (iPhone, Android, smartphones)
  74. 74. Video Applications (Qik.com, Kyte.tv)
  75. 75. Livestreaming (Ustream.tv, livestream.com)
  76. 76. Tapeless cameras </li></li></ul><li>Questions?<br />Amani Channel<br />www.visualeyemedia.com<br />@visualeyemedia<br />@urbanreporter<br />

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