Old Deﬁnition “Public relations helps an organization and its publics adapt mutually to each other.”@AmaniChannel
My Deﬁnition “Public relations is the art of sharing a company, organization, or individual’s story through the media to either mention a speciﬁc product, or service, respond to a media inquiry, or mitigate a crisis. “@AmaniChannel
The Power of Video • Age of social video • Quality, unusual, viral content will attract attention • Brands with a strong social footprint can use video to directly engage fans • A visual story or celeb can attract coverage@AmaniChannel
What is Your Story?• Think of creative ways to tell your story w. video• Create content that compliments your brand• Work on your production/on camera skills• It’s a marathon and not a sprint• Share, share, share@AmaniChannel
Broadcast Video PR Tactics • Involves a newsworthy angle, pitching a story, & measuring results • Video News Release (Dead) • B-Roll (Must be visual, creative, different) • Media Tour (Satellite, Radio, Internet)@AmaniChannel
Live Chat Tips • Test, Test, Test • Audio is an important as video • Need a high speed Internet connection • Need to have a system to vet and feed questions@AmaniChannel
Final Thoughts • Video is an effective way to engage, communicate, and build a buzz • Keep videos short • Be creative • Tell stories • It’s not about the brand, it’s about providing quality information to the outlet@AmaniChannel
Lessons in Video PRSatellite Tours - Web Videos - FB Chats by @AmaniChannel SoCon12
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