Social Media Crash Course

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Social Media Crash Course

  1. 1. Social Media Crash Course<br />Presented by Amani Channel<br />http://www.visualeyemedia.com<br />http://www.myurbanreport<br />@urbanreporter<br />
  2. 2. What is Social Media? <br />Social media is the collaborative community of people who share information, and media through conversations that usually involve blogs, networks, and communities. <br />It's a way to engage in conversations, share content, and build community.<br />
  3. 3. Why Social Media?<br />Personal<br />Viral<br />You can influence your network<br />Create niche content<br />You are the media<br />
  4. 4. Social Media 101<br />Social media is about conversations, listening, and building relationships (2-way). <br />It doesn’t replace face-to-face interaction, but it can enhance and increase your potential reach exponentially.<br />You must learn the language and culture of the social networks you engage in.<br />The NLC has uses social media as its primary marketing tool. <br />
  5. 5. Where do we Engage?<br />Facebook: Personal/Professional<br />LinkedIN: Professional<br />Twitter: Watercooler<br />MySpace: Music<br />Flickr: Photosharing<br />YouTube: Video<br />Blogs<br />
  6. 6. Facebook<br />How do you Facebook?<br />Events<br />Pages<br />Groups<br />Politics<br />Nonprofit<br />Other ideas?<br />
  7. 7. LinkedIN<br />Profile<br />Groups<br />Questions and Answers<br />Events<br />Job Leads<br />Other<br />
  8. 8. Twitter<br />Twitter is called a microblog and allows 140 character messages that generally include links, hashtags, and comments directed towards other users.<br />Twitter handle: Can be your name, or a handle related to your brand.<br />Example Tweet: @jacquichew Thanks for helping me on the @NLC_Atlanta presentation #NLC<br />
  9. 9. Twitter<br />RT stands for Re-tweet and is essentially a quote of another persons tweet.<br />EX RT @urbanreporter @jacquichew Thanks for helping me on the @NLC_Atlanta presentation #NLC < I enjoyed it.<br />Tweets are generally public<br />A private tweet is a direct message or DM<br />You gain followers by sharing valuable information to your network. <br />
  10. 10. Exercise<br />Register and logon to Twitter.<br />Create a Tweet and include the #NLC hashtag.<br />Search the #NLC hashtag and follow at least two NLCers.<br />Send a “hello” message to a NLCer (use @NLC_Atlanta & #NLC<br />
  11. 11. Blogs<br />Blogs should be the backbone of your social media presence.<br />(Web-log) Easy to update websites that can be used to share a variety of information.<br />Inexpensive if not free.<br />Great way to brand, market, or share niche content. <br />
  12. 12. Blog Platforms<br />Blogger (free Google)<br />WordPress (free wordpress.com)<br />WordPress (wordpress.org + url, hosting, template)<br />Tumblr free blogging/content aggregators<br />Posterous<br />
  13. 13. Social Bookmarking<br />Social Bookmarking allows you to save links online and share them with the greater community.<br />www.delicious.com<br />www.digg.com<br />www.stumbleupon.com<br />www.reddit<br />
  14. 14. YouTube<br />YouTube has changed the way we watch video<br />Video can be an important part of your social media strategy<br />Affordable<br />Relatively easy<br />All videos are shareable<br />Vlog, cover events, interviews <br />Share niche content regularly<br />
  15. 15. Social Media Strategy<br />How do you develop a social media campaign?<br />What are your objectives?<br />How to you measure?<br />What is your influence?<br />
  16. 16. Tools<br />Google analytics<br />Twitter Search<br />Bit.ly (urlshortnerw. analytics)<br />http://takemetoyourleader.com/2009/03/24/free-social-media-monitoring-tools/<br />
  17. 17. Other Thoughts?<br />Thank You<br />Contact:<br />Amani Channel<br />info@visualeyemedia.com<br />

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