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Press Skills - Media Relations 101
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Press Skills - Media Relations 101

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Transcript

  • 1. Spreading your Message Press Skills 101 By: Amani Channel
  • 2. Media Matters
  • 3. 24hrs
  • 4. Feed the Beast A Day in the Life…. • Scan the headlines • Make beat calls • Morning meeting 8:30am • Assigned Story • Set up shoot/head to location/ENG (electronic news gathering) • News at Noon • Continue ENG • Write/Voice/Edit • 5pm/6pm news
  • 5. What Makes News? • New information/Good stories • Proximity • Visuals • Unusual • Celebrity • Political Significance • Crime/Violence/War • Controversy/Scandal • Good Will/Service
  • 6. Get Covered • Expert interview • Eye witness/MOS • Involved with the story • Media covers your pitch
  • 7. Pitching the Media • Research outlets • Build relationships • Have a well thought out pitch or story • Build a pitch list • Craft a press release/media alert • Pitch: Phone, email, in person
  • 8. Journalists vs PR • Journos want the story • PR wants the messaging/mention • Journos ask the questions • PR keeps to talking points • Journos want the truth • PR wants their truth
  • 9. When the Media Calls • Be available • Look/Dress professional • Expect to be asked anything • Speak in sound bites (broadcast)
  • 10. When Controversy Strikes • Don’t duck the media • Don’t say no comment • Consult with legal counsel/written statement • Self produce statement/YouTube
  • 11. How to Connect • Atlanta Press Club • Atlanta Association of Black Journalists • Society of Professional Journalists • Public Relations Society of America (GA Chapter)
  • 12. Remember • Reporters are always looking for good stories • Be helpful • Understand the game • Visual/Compelling/Interesting stories get covered • Relationships are key
  • 13. Thanks NLC Atlanta!! Amani Channel www.visualeyemedia.com www.webvideochefs.com (404) 213-2121