How Nonprofits Can Maximize Social Media
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How Nonprofits Can Maximize Social Media

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Amani Channel's presentation from the 2009 State Humanities Council meeting in Atlanta, Georgia....

Amani Channel's presentation from the 2009 State Humanities Council meeting in Atlanta, Georgia.
http://www.visualeyemedia.com

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Transcript

  • 1. Social Media & NonProfits
    • State Humanities Council
    Prepared by Amani Channel
  • 2. introduction
    • Broadcast Journalist
    • Video Producer
    • Social Media Practitioner
    • Content Manager for Public Broadcasting Atlanta “Lens on Atlanta”
  • 3. Social media
    • Collaborative Communication
    • Create Online Conversations
    • Enhance Brand Presence
  • 4. How do we Participate?
    • Forums/Message Boards
    • Blogs
    • Wikis
    • Social Networks (Twitter, Facebook, Ning)
  • 5. benefits
    • Build Relationships
    • Transparency
    • Media Relations/PR
    • Good Will
    • Fundraising
    • Cost Effective
  • 6. What is your strategy?
    • Determine Objectives & Goals
    • Identify Audience & Key Influencers
    • Develop Approach to Engage
    • Measure Results
  • 7. goals
    • Increase Website Interactivity
    • Convert Web Visitors to Donors
    • Diversify Funding Streams
    • Improve SEO
    • PR/Marketing
  • 8. Audience key influencers key influencers
    • Research
    • Identify Communities
    • Identify Key Influencers
  • 9. Engage
    • Build Relationships
    • Create Conversations
    • Amplify Word of Mouth
  • 10. Measure Results
    • Page Impressions, Visits, Unique Visitors
    • Time Spent
    • Emails opened, click throughs
    • Number of Mentions
    • Higher Search Results
    • Conversion
  • 11. S.M.A.R.T. GOALS
    • Specific
    • Measurable
    • Achievable
    • Realistic
    • Time-Based
  • 12. Trends
    • Twitter
    • Facebook Groups/Fan Pages
    • LinkedIn Profiles/Groups /Questions & Answers
    • Web 3.0 - Semantic Web Intelligent Search, Open Applications (www.twine.com)
  • 13. Future Trends Social media is ever evolving. Content must be optimized to reach your audience. Technology must change with the market.
  • 14. Resources
    • Commit to strategy.
    • Time commitment is dependent on your strategy.
    • Must be an active participant.
  • 15. Summary
    • Social media is an extension of traditional communication.
    • You must participate in social media to understand and benefit.
    • Have fun and experiment!
  • 16. Resources
    • www.masternewmedia.com
    • www.mashable .com
    • www.technorati.com (use the blog search feature)
  • 17. Get started!
    • Create a blog (personal, or organizational)
    • Start a flickr account (share photos of events)
    • Use Youtube.com to share videos
    • Join www.delicious .com (social bookmarking)
    • Create a facebook group for your organization.
  • 18. Questions/Comments?
  • 19. Thank you!
    • Special Thanks to Sherry Heyl
    • Contact: Amani Channel
    • www.visualeyemedia.com www.myurbanreport.com
    • [email_address]
    • (404) 213-2121
    • twitter @visualeyemedia, @urbanreporter