Digital Media Production First Lecture


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First Lecture - Fall '13
Kennesaw State University Comm 3340
Digital Media Production
Professor Amani Channel, MA

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Digital Media Production First Lecture

  1. 1. Digital Media Producion Comm 3340 Kennesaw State University – Fall 2013 Professor Amani Channel, MA
  2. 2. Class Summary Introduction Syllabus Media Discussion Chapter 1 Chapter 2 Assignment #1
  3. 3. Amani Channel, MA Adjunct Professor PR Broadcast Journalist Award-Winning Producer Social Media Practitioner
  4. 4. Syllabus Be professional Meet deadlines Be accountable Be informed Be ethical Be a team player Be the best
  5. 5. Why is Media Important?
  6. 6. What is Digital Media? Courtesy: media-tree.jpg
  7. 7. Master Storytelling Imagined events enacted by made up character Taught or shared information or messages Interpreting an idea Observing life Art
  8. 8. Factors Know your audience Match the medium to the message Convergence Question: You have a story to tell, what’s the best way to tell it? Traditional production vs. Outside of the box
  9. 9. Content Fiction Nonfiction Narrative Documentary Nonnarrative Linear Nonlinear: Freely defies time and place
  10. 10. Production Process Preproduction: Planning Production: Shoot Postproduction: Edit Proposal: Buy in/funding/support Synopsis/Treatment: Summary of the plot/detailed telling of the story without dialogue Pitch: Producer shares vision with decision makers
  11. 11. Proudction Process Budget Permissions Insurance Personnel – Executive Producer, Producer, Director, director, writer, shooter, editor, caterer
  12. 12. Script/Preproduction Screenplay format p.18 Shooting Script – Breaks down all shots and angles Fully Scripted – Every word said and shot Run-down Describes content, without words Semiscripted- Fully scripted with ad libbing Script outline – Locaons and general shots Storyboard – Flowchart –Visualises nonlinear projects
  13. 13. Ethics and Legal Issues “With power goes responsibility” Production ethics – Insulting, stereotypes, subjects prompted. Postproduction Ethics – Digital manipulation, green screen. Cultural sensitivities
  14. 14. Ethics and Legal Issues Copyright: 70 years after creators death Public domain: used without permission Fair use: Critique, news, academic Copyrighted Music: Visuals – synchronization rights, audio only mechanical rights Creative Commons: Digital Media – Attribution/Noncommercial Talent/Location releases
  15. 15. Questions?
  16. 16. What is a Frame?
  17. 17. TV Aspect Ratio
  18. 18. Letter Box vs Pillarbox
  19. 19. Know Your Shots ECU – extreme close up CU – close up MCU – medium close up MS – medium shot MLS – medium long shot LS – long shot WS – wide shot p.35
  20. 20. Framing Symmetrical balance: Scene is balanced Rule of thirds: Visual guide for a pleasing composition Lookspace: Implied weight of a person’s gaze Leadroom: Balances momentum of movement Headroom: Small space above the head
  21. 21. Photography Basics Exposure – how much light is the image exposed to underexposed=not enough light overexposed too much light Aperture – measured in f-stop – controls the size of the opening that allows light to come through the lens. basics.htm
  22. 22. First Assignment Group - 2/Solo Photo Essay Real life news – event – person Write up Shoot 6-8 photos that tell a story Use proper framing and composition techniques watch light Project must be approved
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