Blogging: Facts vs Fiction BPRSA  by Amani Channel Visual Eye Media www.visualeyemedia.com  SSCHEUD SSCHEUD SSCHEUD SSCHEU...
About <ul><li>Who is Amani Channel? </li></ul><ul><li>Broadcast Journalist </li></ul><ul><li>Social Media Practitioner </l...
Journalistic Outlet Why Blog? Inform Friends & Associates Build Professional & Personal Relationships
Blogging vs. Journalism  Journalists are experienced storytellers who follow professional guidelines regarding accuracy, a...
Benefits of Blogging <ul><li>Direct Communications </li></ul><ul><li>Brand Building </li></ul><ul><li>Competitive Differen...
Developing a Blog <ul><li>Research - Search of other blogs related to your area of interest. </li></ul><ul><li>Find a nich...
Attracting Readers <ul><li>Link to blogs/comment/create conversations in the blogosphere. </li></ul><ul><li>Create a blogr...
Hosting <ul><li>Blogger  </li></ul><ul><li>Word Press </li></ul><ul><li>Type Pad </li></ul><ul><li>Custom URL  </li></ul>
Popular Blogs <ul><li>Technology/Gadget </li></ul><ul><li>News/Politics </li></ul><ul><li>Mommy Blogs </li></ul><ul><li>Go...
Pitching to Bloggers <ul><li>Identify key influencers </li></ul><ul><li>Get familiar with their content </li></ul><ul><li>...
Pitching to Bloggers Avoid <ul><li>Mass emailing bloggers </li></ul><ul><li>Pitching before reading content </li></ul><ul>...
Social Media PR Tools <ul><li>HARO Help a Reporter Out - Journalists submit PR queries </li></ul><ul><li>Pitch Engine - So...
Wrap Up <ul><li>To understand social media you must engage in it. </li></ul><ul><li>It takes time, persistence, observatio...
Thank You! <ul><li>Amani Channel </li></ul><ul><li>www.visualeyemedia.com </li></ul><ul><li>[email_address]  or  </li></ul...
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Blogging: Facts vs. Fiction

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Blogger and award-winning producer Amani Channel explains what you should know before starting a blog, or pitching a news story to a blogger.

Published in: Technology, News & Politics
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Blogging: Facts vs. Fiction

  1. 1. Blogging: Facts vs Fiction BPRSA by Amani Channel Visual Eye Media www.visualeyemedia.com SSCHEUD SSCHEUD SSCHEUD SSCHEUD SSCHEUD SSCHEUD SSCHEUD SSCHEUD SSCHEUD SSCHEUD SSCHEUD
  2. 2. About <ul><li>Who is Amani Channel? </li></ul><ul><li>Broadcast Journalist </li></ul><ul><li>Social Media Practitioner </li></ul><ul><li>Founder of Visual Eye Media </li></ul><ul><li>Founder MyUrbanReport.com </li></ul><ul><li>PBA/Lens on Atlanta Content Mgr. </li></ul>
  3. 3. Journalistic Outlet Why Blog? Inform Friends & Associates Build Professional & Personal Relationships
  4. 4. Blogging vs. Journalism Journalists are experienced storytellers who follow professional guidelines regarding accuracy, and fairness, and represent credible news organizations. Bloggers are often independent writers who infuse opinions into their posts. They are not required to follow any rules regarding fairness, or accuracy, and have little accountability.
  5. 5. Benefits of Blogging <ul><li>Direct Communications </li></ul><ul><li>Brand Building </li></ul><ul><li>Competitive Differentiation </li></ul><ul><li>Relational Marketing </li></ul><ul><li>Fill a Niche </li></ul><ul><li>Media & Public Relations </li></ul><ul><li>Position You as an Expert </li></ul>source: thealphamarketer.com
  6. 6. Developing a Blog <ul><li>Research - Search of other blogs related to your area of interest. </li></ul><ul><li>Find a niche - Fill an informational void. </li></ul><ul><li>Develop your content strategy - Blog name, how often you’ll post, marketing strategy. </li></ul>
  7. 7. Attracting Readers <ul><li>Link to blogs/comment/create conversations in the blogosphere. </li></ul><ul><li>Create a blogroll </li></ul><ul><li>Use tags/keywords </li></ul><ul><li>Leverage your social network </li></ul><ul><li>Post regularly </li></ul>
  8. 8. Hosting <ul><li>Blogger </li></ul><ul><li>Word Press </li></ul><ul><li>Type Pad </li></ul><ul><li>Custom URL </li></ul>
  9. 9. Popular Blogs <ul><li>Technology/Gadget </li></ul><ul><li>News/Politics </li></ul><ul><li>Mommy Blogs </li></ul><ul><li>Gossip/Entertainment </li></ul><ul><li>Foodie </li></ul>
  10. 10. Pitching to Bloggers <ul><li>Identify key influencers </li></ul><ul><li>Get familiar with their content </li></ul><ul><li>Engage through friendly conversations </li></ul>
  11. 11. Pitching to Bloggers Avoid <ul><li>Mass emailing bloggers </li></ul><ul><li>Pitching before reading content </li></ul><ul><li>Sending a cold press release </li></ul>
  12. 12. Social Media PR Tools <ul><li>HARO Help a Reporter Out - Journalists submit PR queries </li></ul><ul><li>Pitch Engine - Social media press release </li></ul><ul><li>ReportingOn - Network for reporters to discuss their beat </li></ul><ul><li>Twitter Media Wiki - http://twitteringjournalists.pbworks.com/Media%20People%20Using%20Twitter </li></ul>
  13. 13. Wrap Up <ul><li>To understand social media you must engage in it. </li></ul><ul><li>It takes time, persistence, observation, and conversations. </li></ul><ul><li>Learn from the mistakes and success of others. </li></ul><ul><li>Have fun. </li></ul>
  14. 14. Thank You! <ul><li>Amani Channel </li></ul><ul><li>www.visualeyemedia.com </li></ul><ul><li>[email_address] or </li></ul><ul><li>twitter @visualeyemedia or @urbanreporter </li></ul><ul><li>(404) 213-2121 </li></ul>
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