2. Empathy Map
I look forward to this new phase
Can’t wait to start earning my own money
Would I be able to achieve my
objectives?
Will my boyfriend understand
that I move to other city?
Concern about not meeting
expectations
Anxious about starting to experience
the new life
Happy and excited about
her new job
It wont be easy to succeed, but I want to
Talks enthusiastically
Looks at her smartphone
Smiles all the time
Worried about her
boyfriend
Talks using the future verb
Sometimes you need to make decisions
Sophie, young and smart woman that starts in a multinational, but requires to move location
Am I doing the right thing?
3. Problem statement
STAKEHOLDER needs a
way to
NEED
because
INSIGHT
Sophie, young
and smart
woman that
starts in a
multinational,
but requires to
move location
feel confident
that she has
made the right
decision
She is very
happy with
her new job,
but has
concerns
about her
boyfriend’s
feeling
