View stunning SlideShares in full-screen with the new iOS app!Introducing SlideShare for AndroidExplore all your favorite topics in the SlideShare appGet the SlideShare app to Save for Later — even offline
View stunning SlideShares in full-screen with the new Android app!View stunning SlideShares in full-screen with the new iOS app!
The term ideology is used to talk about ‘fringe’ or non-mainstream party political positions, and most of time it’sexpressed as an «’extreme’ position. « Ideologiescan have a keyrole to play in suggestingveryordinaryconnections between media and differentkinds of power. » pp 174 Nowwecanseethat the termideologyisoftenreplaced by ‘values’ Ideologies often relate to the distribution of social power
Origins of the term: Marxistapproaches Social power in France, 1789 Revolution Nineteenthcentury, Marx and capitalism Important Emphases: