Critical Histories of the Image

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  • 1. Critical histories of the ImageDr Rosslyn Prosser
    Ideologies and power
    Brandston & Stafford, the media student’s Book pp175-206
  • 2. Introduction
    Whatdoesideologymean?
    Origins of the term: Marxistapproaches
    • Critics and post-marxism
    Discourses
    Lived Cultures
    Case study: News
  • 3.
    • Introduction:
    • 4. What does ideology mean?
    The term ideology is used to talk about ‘fringe’ or non-mainstream party political positions, and most of time it’sexpressed as an «’extreme’ position.
    « Ideologiescan have a keyrole to play in suggestingveryordinaryconnections between media and differentkinds of power. » pp 174
    Nowwecanseethat the termideologyisoftenreplaced by ‘values’
    Ideologies often relate to the distribution of social power
  • 5. Origins of the term: Marxistapproaches
    Social power in France, 1789 Revolution
    Nineteenthcentury, Marx and capitalism
    Important Emphases:
    • The Dominant Ideas
    • 6. Base-superstructure
    • 7. Made relations of exploitation and oppression natural
    Gramsci and his new term ‘hegemony’
    Propaganda, censorship and classification
    Marxists model in twenty-first-century global media
  • 8.
    • Persistence of class and its (in)visibility:
    • 9. News order of class:
    Examples: Obesity and major junkfood brands
    • Critics and post-marxism
    Socialism
    Postmodern positions of marxism
    Pluralism
  • 10. Discourses:
    • The term ‘discourses’:
    - French theorist
    - Discourseanalysis
    - Systems of statements or language use
    Examples : Sciences used a ‘scientificdiscourse’
    Lived Cultures
  • 11.
    • Case Study: News
    • 12. Focus on news
    - news values
    - ‘news profesionals’ and news cultures
    - Impartiality and news