Social Media Marketing 101

Social Media Marketing 101
There is a reason why it’s called “social”!
Amanda Stewart, Creative Genius
6thSense | Design
@amandastewart
Linkedin.com/in/amandastewart

So… What ISSOCIAL MEDIA?

It’s user created content
shared/distributed
in a social setting

Blog Evolution

“
Social media is like teen sex. Everybody wants to do it.
Nobody knows how. When it’s finally done
there is surprise it’s not better.” − AvinashKaushik, Google

3 out of 4 Americans
use social technology
Forrester, The Growth of Social Technology Adoption, 2008

Twitter Stats:
has 75million user accounts but only around 15millionare active.
53% are female
47% between the ages of 18-34
31% between the ages 35-49
46% graduated college

FacebookStats:
Has over 50million members worldwide.
Has in excess of 350 million active users on global basis. Six months ago, this was 250million… meaning around a 40% increase of users in less than half a year.
More than 35million users update their status each day.
More than 700,000 local businesses have active Pages.
More than 80,000 websites have implemented Facebook Connect since December 2008 and more than 60million Facebook users engage with it across these external sites each month.

Other Stats:
LinkedIn has over 50million members worldwide.
38% of bloggers post brand or product reviews.
70% of bloggers are organically talking about brands on their blog.
15% of bloggers spend 10 or more hours each week blogging.

You must go where THEY ARE GOING!
There is a reason why its called social media...
you HAVE to be "SOCIAL". Your customer is out
there waiting to hear from you. If you don’t engage
neither will they.

It’s all about giving.
The giving of
information…
freely and easily.
SHARE SHARESHARE

Are YOU listening to your customers?

allowing you to market 24/7 in your PJs
Welcome to Web 2.0

Have a plan and jump in
Dontbe scared
Be part of the community

Profile pages – keep it professional but don't be afraid to be personal
Fan pages – opt-in marketing of your product…they come to you
Target marketing opportunities!
Why Facebook?

The biz version of Facebook
Your resume online
Your desktop rolodex
Offers you to join different groups, engage in Q&A, recommend and be recommended by others
Meet others through friends that you never knew they knew
LinkedIn

It’s microblogging in 140 characters or less
Think of it as instant messaging with millions of people across the world all at once.
There are businesses like the mobile food cart that tweets where his location is every day. People follow him so they know where to go. I have the surf report tweeted to me every morning.
It’s ok to be personal. In fact, most people want to know the face behind the brand.
What is Twitter?
Hello Beautiful Ppl. How r u?
@Bob Just Peachy ;)

If you want it to be viral, then create contests. Create a way for people to get something out of advertising your brand. Give something away.
The customer no matter what the medium is always tuning in to WIIFM (what’s in it for me).
BUILD IT UP

OMG there isn’t enough time torun my business AND be on these social sites?! I’m so overwhelmed!
WELL…there’s an app for that!
No really there are...twitter, Facebookand LinkedIn all havefree apps for your smartphone.
Also there are companies, like myself, that help you with a plan and implementation to lead youin the right direction.
What you are probably thinking

Plan
Listen
Engage
Analyze
Rinse and repeat
The Attack!

@amandastewart @printitquick
www.6thSenseDesign.com
www.Print-it-Quick.com
www.linkedin.com/in/amandastewart
954-771-7701
Bring the Noise!

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Social Media Marketing 101

by amanda stewart on Mar 24, 2010

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