Social Media 101 for Nonprofits: TheNuts and Bolts of Developing a SocialMedia StrategyAmanda Levinson, ThirdSpace ConsultingTwitter: @firstname.lastname@example.org
• Why do you want to develop a social mediastrategy?• Important steps in developing a SM strategy• Digging into Facebook and Twitter with briefforays into YouTube, Flickr, blog, EmailblastsWhat were covering today
• raise public awareness of your mission or cause• raise funds• reach new constituents• build a community of champions• recruit volunteers• get people to take real-world actions• enhance existing communications programs• involve the community in decision-making• advance your organization’s mission• extend, shape and influence the conversationStep 1: What Do You Want to Do WithSocial Media?
• What are you offering?• Why would others want to engage with you?• Why do you want community engagement?Step 2: Identify YOUR ValueProposition
• Who is your community?• Where do they already engage online?• What kinds of things are they interested in?Step 3: Community Mapping
• What other orgs or individuals are workingon similar issues that are influential?• Do they have a presence onFacebook, Twitter, other channels?• What different roles do they play?Step 4. Map Your Influencers
Step 5. Identify Goals & ToolsGroup Your Goals Their Goals Tools to UseVolunteers Increaseengagement, buildleadership, organizeeventsSupport your work,get recognizedNewsletter, FacebookDonors Financial support,networksBe seen as valuablesupporterFacebook, offline,phoneFrom Amy Sample Ward:http://amysampleward.org/
6. Reserve vanity URLs and make sureconsistent across all channels7. Create Master login sheet to keep allinformation handy8. Allocate Funds and resources based onprioritySteps 6-8: Logistics & Resources
Create a dashboard to track metrics + goals. Can use Excelor free tools like Sparkwise.Step 9: Metrics tracking
• largest social network in the world (750+million)• second most visited site in the world• allows you to post photos, videos, updatesand events easilyLaunch: Facebook!
• Remember 90% of interactions with you willtake place through your newsfeed• Post 1-2 times per day AT MOST• Include photos, links, inspirational quotesFacebook Pages Best Practices
• 140 characters• Be human and personable• 10% requests, 90% conversation andcontributing to content• Retweet, reply + favorite• Follow on a 1:1 basisTwitter Basics!
• Filters your tweets• Builds partnerships + goodwill• Allows for segmentationCreate Lists!
• allows Twitterers to discuss events in realtime• organizes Tweets• allows users to find + follow• allows you to be a part of the conversationHashtags: What, Why, How
• Bit.ly: for shortening and tracking links• Retweet Lab: for monitoring your tweetingperformancehttp://retweetlab.com/Handy tools
National Wildlife FederationFacebookhttps://www.facebook.com/NationalWildlifeTwitterhttps://twitter.com/NWFYouTubehttp://www.youtube.com/NRDCFlixExamples
Case Study: Down Syndrome Research andTreatment Foundation
Case Study: Down Syndrome Researchand Treatment Foundation