Gov 3.0 Canberra
Upcoming SlideShare
Loading in...5
×

Like this? Share it with your network

Share

Gov 3.0 Canberra

  • 325 views
Uploaded on

Pioneering social Government case studies from USDA: ...

Pioneering social Government case studies from USDA:
Innovative, Transmedia Engagement to Improve Health and Fight Obesity
Unlocking Data and Information to Empower Stakeholders
Connecting with Stakeholders, Personifying a Bureaucracy

More in: Business
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
325
On Slideshare
325
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
0
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide
  • And/Also Approach – Traditional and New MediaThe marketing mix: Blog from the road, updated photos, twitter stream, youtube, etc.
  • And/Also Approach – Traditional and New MediaThe marketing mix: Blog from the road, updated photos, twitter stream, youtube, etc. + press
  • Human Interest, beyond the newsroom.

Transcript

  • 1. Social Media Case Studies @USDA Amanda Eamich Director of Web Communications U.S. Department of Agriculture @usda I @amandare l amanda.eamich@oc.usda.gov U.S. Department USDA is an equal opportunity provider, employer and lender. To file a complaint of discrimination, write: USDA, Director, Office of Civil Rights, 1400 Independence Avenue, SW, Washington, DC 20250-9410 or call (800) 795-3272(voice), or (202) 720-6382 (TDD). of Agriculture
  • 2. Social Media Strategy• And – Also: Integrated with and complimentary to traditional outreach• Connect, understand, engage with stakeholders• Add value, where and when it is important to them U.S. Department USDA is an equal opportunity provider, employer and lender. To file a complaint of discrimination, write: USDA, Director, Office of Civil Rights, 1400 Independence Avenue, SW, Washington, DC 20250-9410 or call (800) 795-3272(voice), or (202) 720-6382 (TDD). of Agriculture
  • 3. First things first…Start with and return to the missionU.S. Department USDA is an equal opportunity provider, employer and lender. To file a complaint of discrimination, write: USDA, Director, Office of Civil Rights, 1400 Independence Avenue, SW, Washington, DC 20250-9410 or call (800) 795-3272(voice), or (202) 720-6382 (TDD).of Agriculture
  • 4. Things to Consider• Staff resources and capacity• Familiarity with tools/platform• Awareness of target audience and narratives, perceptions• Commitment to the strategy U.S. Department USDA is an equal opportunity provider, employer and lender. To file a complaint of discrimination, write: USDA, Director, Office of Civil Rights, 1400 Independence Avenue, SW, Washington, DC 20250-9410 or call (800) 795-3272(voice), or (202) 720-6382 (TDD). of Agriculture
  • 5. Improving HealthandFighting Obesity U.S. Department USDA is an equal opportunity provider, employer and lender. To file a complaint of discrimination, write: USDA, Director, Office of Civil Rights, 1400 Independence Avenue, SW, Washington, DC 20250-9410 or call (800) 795-3272(voice), or (202) 720-6382 (TDD). of Agriculture
  • 6. Innovative EngagementU.S. Department USDA is an equal opportunity provider, employer and lender. To file a complaint of discrimination, write: USDA, Director, Office of Civil Rights, 1400 Independence Avenue, SW, Washington, DC 20250-9410 or call (800) 795-3272(voice), or (202) 720-6382 (TDD).of Agriculture
  • 7. And a bit of fun…U.S. Department USDA is an equal opportunity provider, employer and lender. To file a complaint of discrimination, write: USDA, Director, Office of Civil Rights, 1400 Independence Avenue, SW, Washington, DC 20250-9410 or call (800) 795-3272(voice), or (202) 720-6382 (TDD).of Agriculture
  • 8. Data Visualizations Economic Research Service: Food Desert Locator http://www.ers.usda.gov/data/fooddesert/index.htmhttp://blogs.usda.gov/2011/01/19/mapping-the-food-environment/ U.S. Department USDA is an equal opportunity provider, employer and lender. To file a complaint of discrimination, write: USDA, Director, Office of Civil Rights, 1400 Independence Avenue, SW, Washington, DC 20250-9410 or call (800) 795-3272(voice), or (202) 720-6382 (TDD). of Agriculture
  • 9. Public Data, Private Applicationwww.snapretailerlocator.com U.S. Department USDA is an equal opportunity provider, employer and lender. To file a complaint of discrimination, write: USDA, Director, Office of Civil Rights, 1400 Independence Avenue, SW, Washington, DC 20250-9410 or call (800) 795-3272(voice), or (202) 720-6382 (TDD). of Agriculture
  • 10. Agricultural Marketing Service: Farmers Market Directory http://apps.ams.usda.gov/FarmersMarkets/U.S. Department USDA is an equal opportunity provider, employer and lender. To file a complaint of discrimination, write: USDA, Director, Office of Civil Rights, 1400 Independence Avenue, SW, Washington, DC 20250-9410 or call (800) 795-3272(voice), or (202) 720-6382 (TDD).of Agriculture
  • 11. USDA BlogU.S. Department USDA is an equal opportunity provider, employer and lender. To file a complaint of discrimination, write: USDA, Director, Office of Civil Rights, 1400 Independence Avenue, SW, Washington, DC 20250-9410 or call (800) 795-3272(voice), or (202) 720-6382 (TDD).of Agriculture
  • 12. • Style v. Metro or Business• Personal, local, relevant• One source, many voices U.S. Department USDA is an equal opportunity provider, employer and lender. To file a complaint of discrimination, write: USDA, Director, Office of Civil Rights, 1400 Independence Avenue, SW, Washington, DC 20250-9410 or call (800) 795-3272(voice), or (202) 720-6382 (TDD). of Agriculture
  • 13. U.S. Department USDA is an equal opportunity provider, employer and lender. To file a complaint of discrimination, write: USDA, Director, Office of Civil Rights, 1400 Independence Avenue, SW, Washington, DC 20250-9410 or call (800) 795-3272(voice), or (202) 720-6382 (TDD).of Agriculture
  • 14. USDA on the Web http://www.usda.gov/newmedia www.USDA.gov/blog/ http://twitter.com/#!/usda http://www.facebook.com/USDA http://www.flickr.com/photos/usdagov http://www.youtube.com/usdaAnd, me: amanda.eamich@oc.usda.gov l LinkedIn.com/aeamich l @amandare l GovLoop.com/amanda30U.S. Department USDA is an equal opportunity provider, employer and lender. To file a complaint of discrimination, write: USDA, Director, Office of Civil Rights, 1400 Independence Avenue, SW, Washington, DC 20250-9410 or call (800) 795-3272(voice), or (202) 720-6382 (TDD).of Agriculture
  • 15. Policy and Guidance• USDA’s New Media Policy: http://go.usa.gov/WbE• New Media Request Form: http://go.usa.gov/Wby U.S. Department USDA is an equal opportunity provider, employer and lender. To file a complaint of discrimination, write: USDA, Director, Office of Civil Rights, 1400 Independence Avenue, SW, Washington, DC 20250-9410 or call (800) 795-3272(voice), or (202) 720-6382 (TDD). of Agriculture