Social Media Case Studies @USDA                  Amanda Eamich         Director of Web Communications          U.S. Depart...
Social Media Strategy• And – Also: Integrated with and  complimentary to traditional outreach• Connect, understand, engage...
First things first…Start with and return to the          missionU.S. Department   USDA is an equal opportunity provider, e...
Things to Consider• Staff resources and capacity• Familiarity with tools/platform• Awareness of target audience and  narra...
Improving HealthandFighting Obesity     U.S. Department   USDA is an equal opportunity provider, employer and lender. To f...
Innovative EngagementU.S. Department   USDA is an equal opportunity provider, employer and lender. To file a complaint of ...
And a bit of fun…U.S. Department     USDA is an equal opportunity provider, employer and lender. To file a complaint of di...
Data Visualizations                                                                                      Economic Research...
Public Data, Private Applicationwww.snapretailerlocator.com         U.S. Department      USDA is an equal opportunity prov...
Agricultural Marketing Service:                                                                        Farmers Market Dire...
USDA BlogU.S. Department   USDA is an equal opportunity provider, employer and lender. To file a complaint of discriminati...
• Style v. Metro or  Business• Personal, local, relevant• One source, many  voices    U.S. Department   USDA is an equal o...
U.S. Department   USDA is an equal opportunity provider, employer and lender. To file a complaint of discrimination, write...
USDA on the Web                  http://www.usda.gov/newmedia                                                           ww...
Policy and Guidance• USDA’s New Media Policy:  http://go.usa.gov/WbE• New Media Request Form:  http://go.usa.gov/Wby   U.S...
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Gov 3.0 Canberra

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Pioneering social Government case studies from USDA:
Innovative, Transmedia Engagement to Improve Health and Fight Obesity
Unlocking Data and Information to Empower Stakeholders
Connecting with Stakeholders, Personifying a Bureaucracy

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  • And/Also Approach – Traditional and New MediaThe marketing mix: Blog from the road, updated photos, twitter stream, youtube, etc.
  • And/Also Approach – Traditional and New MediaThe marketing mix: Blog from the road, updated photos, twitter stream, youtube, etc. + press
  • Human Interest, beyond the newsroom.
  • Gov 3.0 Canberra

    1. 1. Social Media Case Studies @USDA Amanda Eamich Director of Web Communications U.S. Department of Agriculture @usda I @amandare l amanda.eamich@oc.usda.gov U.S. Department USDA is an equal opportunity provider, employer and lender. To file a complaint of discrimination, write: USDA, Director, Office of Civil Rights, 1400 Independence Avenue, SW, Washington, DC 20250-9410 or call (800) 795-3272(voice), or (202) 720-6382 (TDD). of Agriculture
    2. 2. Social Media Strategy• And – Also: Integrated with and complimentary to traditional outreach• Connect, understand, engage with stakeholders• Add value, where and when it is important to them U.S. Department USDA is an equal opportunity provider, employer and lender. To file a complaint of discrimination, write: USDA, Director, Office of Civil Rights, 1400 Independence Avenue, SW, Washington, DC 20250-9410 or call (800) 795-3272(voice), or (202) 720-6382 (TDD). of Agriculture
    3. 3. First things first…Start with and return to the missionU.S. Department USDA is an equal opportunity provider, employer and lender. To file a complaint of discrimination, write: USDA, Director, Office of Civil Rights, 1400 Independence Avenue, SW, Washington, DC 20250-9410 or call (800) 795-3272(voice), or (202) 720-6382 (TDD).of Agriculture
    4. 4. Things to Consider• Staff resources and capacity• Familiarity with tools/platform• Awareness of target audience and narratives, perceptions• Commitment to the strategy U.S. Department USDA is an equal opportunity provider, employer and lender. To file a complaint of discrimination, write: USDA, Director, Office of Civil Rights, 1400 Independence Avenue, SW, Washington, DC 20250-9410 or call (800) 795-3272(voice), or (202) 720-6382 (TDD). of Agriculture
    5. 5. Improving HealthandFighting Obesity U.S. Department USDA is an equal opportunity provider, employer and lender. To file a complaint of discrimination, write: USDA, Director, Office of Civil Rights, 1400 Independence Avenue, SW, Washington, DC 20250-9410 or call (800) 795-3272(voice), or (202) 720-6382 (TDD). of Agriculture
    6. 6. Innovative EngagementU.S. Department USDA is an equal opportunity provider, employer and lender. To file a complaint of discrimination, write: USDA, Director, Office of Civil Rights, 1400 Independence Avenue, SW, Washington, DC 20250-9410 or call (800) 795-3272(voice), or (202) 720-6382 (TDD).of Agriculture
    7. 7. And a bit of fun…U.S. Department USDA is an equal opportunity provider, employer and lender. To file a complaint of discrimination, write: USDA, Director, Office of Civil Rights, 1400 Independence Avenue, SW, Washington, DC 20250-9410 or call (800) 795-3272(voice), or (202) 720-6382 (TDD).of Agriculture
    8. 8. Data Visualizations Economic Research Service: Food Desert Locator http://www.ers.usda.gov/data/fooddesert/index.htmhttp://blogs.usda.gov/2011/01/19/mapping-the-food-environment/ U.S. Department USDA is an equal opportunity provider, employer and lender. To file a complaint of discrimination, write: USDA, Director, Office of Civil Rights, 1400 Independence Avenue, SW, Washington, DC 20250-9410 or call (800) 795-3272(voice), or (202) 720-6382 (TDD). of Agriculture
    9. 9. Public Data, Private Applicationwww.snapretailerlocator.com U.S. Department USDA is an equal opportunity provider, employer and lender. To file a complaint of discrimination, write: USDA, Director, Office of Civil Rights, 1400 Independence Avenue, SW, Washington, DC 20250-9410 or call (800) 795-3272(voice), or (202) 720-6382 (TDD). of Agriculture
    10. 10. Agricultural Marketing Service: Farmers Market Directory http://apps.ams.usda.gov/FarmersMarkets/U.S. Department USDA is an equal opportunity provider, employer and lender. To file a complaint of discrimination, write: USDA, Director, Office of Civil Rights, 1400 Independence Avenue, SW, Washington, DC 20250-9410 or call (800) 795-3272(voice), or (202) 720-6382 (TDD).of Agriculture
    11. 11. USDA BlogU.S. Department USDA is an equal opportunity provider, employer and lender. To file a complaint of discrimination, write: USDA, Director, Office of Civil Rights, 1400 Independence Avenue, SW, Washington, DC 20250-9410 or call (800) 795-3272(voice), or (202) 720-6382 (TDD).of Agriculture
    12. 12. • Style v. Metro or Business• Personal, local, relevant• One source, many voices U.S. Department USDA is an equal opportunity provider, employer and lender. To file a complaint of discrimination, write: USDA, Director, Office of Civil Rights, 1400 Independence Avenue, SW, Washington, DC 20250-9410 or call (800) 795-3272(voice), or (202) 720-6382 (TDD). of Agriculture
    13. 13. U.S. Department USDA is an equal opportunity provider, employer and lender. To file a complaint of discrimination, write: USDA, Director, Office of Civil Rights, 1400 Independence Avenue, SW, Washington, DC 20250-9410 or call (800) 795-3272(voice), or (202) 720-6382 (TDD).of Agriculture
    14. 14. USDA on the Web http://www.usda.gov/newmedia www.USDA.gov/blog/ http://twitter.com/#!/usda http://www.facebook.com/USDA http://www.flickr.com/photos/usdagov http://www.youtube.com/usdaAnd, me: amanda.eamich@oc.usda.gov l LinkedIn.com/aeamich l @amandare l GovLoop.com/amanda30U.S. Department USDA is an equal opportunity provider, employer and lender. To file a complaint of discrimination, write: USDA, Director, Office of Civil Rights, 1400 Independence Avenue, SW, Washington, DC 20250-9410 or call (800) 795-3272(voice), or (202) 720-6382 (TDD).of Agriculture
    15. 15. Policy and Guidance• USDA’s New Media Policy: http://go.usa.gov/WbE• New Media Request Form: http://go.usa.gov/Wby U.S. Department USDA is an equal opportunity provider, employer and lender. To file a complaint of discrimination, write: USDA, Director, Office of Civil Rights, 1400 Independence Avenue, SW, Washington, DC 20250-9410 or call (800) 795-3272(voice), or (202) 720-6382 (TDD). of Agriculture
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