<ul><li>Universal Music Group </li></ul><ul><li>Can product claims be substantiated? </li></ul><ul><li>“ your music.  your...
<ul><li>Ability to re-download songs </li></ul><ul><li>MP3 format </li></ul><ul><li>Built-in music player </li></ul><ul><l...
 
 
Market Share for Online Music Retailers from January to May 2006, NPD Group Position in Market Company Market Share 1 Appl...
Overall Music Sales,  June 2007 NPD Group Position in Market Company Market Share 1 Wal-Mart 15.8% 2 Best Buy 13.8% 3 Appl...
iTunes Store takeCONTROL Offers music, movies, TV Shows, etc. Only offers music Must use iPods Any portable media device i...
 
 
<ul><li>Demographics </li></ul><ul><li>Psychographics </li></ul><ul><li>Needs fulfilled </li></ul>
<ul><li>takeCONTROL’s “One Thing” </li></ul><ul><li>What makes the target market trust us? </li></ul><ul><li>What should t...
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takecontrol

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A proposal for an online music store/social networking service.

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Transcript of "takecontrol"

  1. 2. <ul><li>Universal Music Group </li></ul><ul><li>Can product claims be substantiated? </li></ul><ul><li>“ your music. your way.” </li></ul>
  2. 3. <ul><li>Ability to re-download songs </li></ul><ul><li>MP3 format </li></ul><ul><li>Built-in music player </li></ul><ul><li>Updates on favorite artists </li></ul><ul><li>Social Networking </li></ul><ul><li>Ability to view library </li></ul><ul><li>Customization options </li></ul>
  3. 6. Market Share for Online Music Retailers from January to May 2006, NPD Group Position in Market Company Market Share 1 Apple iTunes 67% 2 eMusic 11% 3 Real Rhapsody 4% 4 Napster 4% 5 MSN Music 3%
  4. 7. Overall Music Sales, June 2007 NPD Group Position in Market Company Market Share 1 Wal-Mart 15.8% 2 Best Buy 13.8% 3 Apple iTunes 10% 4 Amazon 6.7% 5 Target 6.6%
  5. 8. iTunes Store takeCONTROL Offers music, movies, TV Shows, etc. Only offers music Must use iPods Any portable media device iTunes Store: AAC protected format (128 kbits/s) iTunes Plus Store: AAC unprotected format (256kbits/s) DRM-free mp3 (320 kbits/s) Individual Tracks = $0.99 Albums = $9.99 Individual Tracks = $0.99 Albums = $7.99 Payment Options: Prepaid Cards, Credit Cards Payment Options: PayPal, Prepaid Subscription, Credit Cards
  6. 11. <ul><li>Demographics </li></ul><ul><li>Psychographics </li></ul><ul><li>Needs fulfilled </li></ul>
  7. 12. <ul><li>takeCONTROL’s “One Thing” </li></ul><ul><li>What makes the target market trust us? </li></ul><ul><li>What should the overall effect of an ad be? </li></ul>

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