PLANNING AND DEVELOPING
A CONTENT STRATEGY
Amanda Maksymiw, Content Marketing Manager
Yes, You DO Have Time For That
Content Marketing Strategy Components
Mission Statement and
What’s Your Purpose?
To organize the world's information and
make it universally accessible and useful.
Our vision is to be earth's most customer
centric company; to build a place where
people can come to find and discover
anything they might want to buy online.
Sample Mission Statement
To be the resource where sales and
marketing leaders can find useful
information, advice, insight, resources
and ideas for growing their businesses
with Big Data and predictive analytics.
Who’s Your Audience?
Mary, Marketing Ops Director
Executes marketing programs, manages
the database, drives leads to sales team
and focuses on pipeline opportunity.
Top challenge: Fill the funnel!
Loves marketing technology, Excel,
Analytical, healthy eater, data geek.
What’s Their Journey?