It's time to consider how to succinctly explain what your blog is about and why you write it.
Introduce yourself and your blog in just a few sentences.
(... thinking music ...)
I'm Amanda, an avid traveller, and my blog, "Not A Ballerina", contains posts about my travels in various countries and my experiences working as a travel blogger. I also like to write about different cultures and languages and all the great things you can learn from travelling.
SEO (Search Engine Optimisation) - keywords in title and early in post - so readers find what they're Googling.
Titles - read 5 Worst Ways to Title a Blog Post then we'll look at some case studies from amongst our bloggers!
Check your grammar and spelling. Blogs are casual but they should be correct. It's now been proven that sales are boosted if your website has correct grammar! This research made me very happy :-) (see link post)
Voice and tone - be natural and be you. (Some more case studies here!)
Social media is your best friend. You *need*: - Facebook fan page (you or your blog) - provide something extra that is beyond what readers see on your blogs (some personal interaction, photos, a poll) - Twitter account (even if you only tweet your blog posts - although a bit more interaction would be better!) - clear ways for your readers to subscribe by RSS or email
Take part in some high-quality link-ups or blog hops - for example: Weekend Rewind , Flog Yo Blog Friday or for some travel-ish themes, my Weekend Wanderings
Consider offline alternatives - add your blog address to your business card (or email signature), promote it in conjunction with your work, etc.
Consider what draws you in to blogs you like and are in your niche. Important principles include:
Having the most important elements "above the fold" (what a reader sees without having to scroll down). These elements may include highlighted posts, advertising, About page, Contact page, and so on.