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Better blogging advanced course for bloggers
 

Better blogging advanced course for bloggers

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    Better blogging advanced course for bloggers Better blogging advanced course for bloggers Presentation Transcript

    • Better Blogging: Advanced Course for Bloggers Amanda Kendle
    • Content of today's course
        • Introductions
        • Writing even better blog posts
        • Keeping readers 
        • Community building
        • Promoting your blog
        • Improving your blog's design
        • Goals and statistics  
    • Content of today's course
        • Introductions
        • Writing even better blog posts
        • Keeping readers 
        • Community building
        • Promoting your blog
        • Improving your blog's design
        • Goals and statistics  
    • Watch someone read your blog*
        • What were your first impressions?
        • What did you first think my blog was about when you arrived at it? What were your feelings?
        • Did you find it easy to read/navigate/understand?
        • What suggestions do you have on how I could improve my blog?
        • What questions do you have after surfing my blog?
        • What words would you use to describe the design?
        • What are the main elements you remember about my blog now you’ve stopped looking at it?
        • Would you come back and read it again? Why or why not?
      • *An exercise from Darren Rowse's 31 Days to Build a Better Blog challenge
    • Introductions - Explaining your blog
      • It's time to consider how to succinctly explain what your blog is about and why you write it.
      • Introduce yourself and your blog in just a few sentences.
      • (... thinking music ...)
      • I'm Amanda, an avid traveller, and my blog, "Not A Ballerina", contains posts about my travels in various countries and my experiences working as a travel blogger. I also like to write about different cultures and languages and all the great things you can learn from travelling. 
    • What have you learned from blogging?
      • Click over to this post from Life in a Pink Fibro -
      • 12 things I've learned in my first year of blogging
      • (All the links I'll show today can be found at a post at amandakendle.com - keep it open in a tab and you'll be ready to read whenever I talk about a link).
    • Content of today's course
        • Introductions
        • Writing even better blog posts
        • Keeping readers
        • Community building
        • Promoting your blog
        • Improving your blog's design
        • Goals and statistics  
    • Writing part 1: What to write
        • Getting and saving ideas - how do you do it?
        • Using Google Alerts:  www.google.com/alerts - track your name and blog - follow specific topics that are relevant
        • Following other blogs by RSS:  www.google.com/reader/  
        • Setting up an editorial calendar (see the post from ProBlogger in my link post)
        • Consider personal boundaries (see link post)
    • Writing part 2: How to write
        • SEO (Search Engine Optimisation) - keywords in title and early in post - so readers find what they're Googling.
        • Titles - read 5 Worst Ways to Title a Blog Post then we'll look at some case studies from amongst our bloggers!
        • Check your grammar and spelling. Blogs are casual but they should be correct. It's now been proven that sales are boosted if your website has correct grammar! This research made me very happy :-) (see link post)
        • Voice and tone - be natural and be you. (Some more case studies here!)
    • Content of today's course
        • Introductions
        • Writing even better blog posts
        • Keeping readers
        • Community building
        • Promoting your blog
        • Improving your blog's design
        • Goals and statistics  
    • Keeping readers on your bloog
        • Add Link Within - easy and effective way to keep readers surfing around your blog.
        • Be sure to link back to previous posts whenever this is relevant. 
        • Consider putting together some kind of "best of" posts highlighting some of your previous posts (see example at  Not A Ballerina - Country Guides ).
        • Do some work on your labels/categories to make a useful archive for readers to explore.
        • Sign them up (RSS, Facebook, Twitter) - more on this when we talk about community building and promotion. 
    • Content of today's course
        • Introductions
        • Writing even better blog posts
        • Keeping readers 
        • Community building
        • Promoting your blog
        • Improving your blog's design
        • Goals and statistics  
    • Building a community around your blog
        • Find similar blogs and interact with them (use Google's blog search  google.com.au/blogsearch )  leave meaningful comments without fishing for visits. We will do this NOW!
        • Encourage comments on your own blog by ending your posts with a question, and then respond to the comments your readers leave.
        • Ask other bloggers if you can do a guest post; invite them to do guest posts for you.
        • Encourage reader questions and answer them with a post.
        • Make regular readers feel special by mentioning them.
        • Run interesting give-aways or competitions and encourage readers to spread the word.
    • Content of today's course
        • Introductions
        • Writing even better blog posts
        • Keeping readers 
        • Community building
        • Promoting your blog
        • Improving your blog's design
        • Goals and statistics  
    • Promoting your blog
        • Social media is your best friend. You *need*: - Facebook fan page (you or your blog) - provide something extra that is beyond what readers see on your blogs (some personal interaction, photos, a poll) - Twitter account (even if you only tweet your blog posts - although a bit more interaction would be better!) - clear ways for your readers to subscribe by RSS or email
        • Take part in some high-quality link-ups or blog hops - for example: Weekend Rewind , Flog Yo Blog Friday or for some travel-ish themes, my Weekend Wanderings
        • Consider offline alternatives - add your blog address to your business card (or email signature), promote it in conjunction with your work, etc. 
    • Not A Ballerina promotion examples
        • Not A Ballerina's Facebook fan page
        • My personal Twitter account (I tweet about everything including travel - and follow a lot of travel writers)
        • Blog hop/link-up - Weekend Wanderings
        • Guest post at Woman Seeks World
        • And while we're at it, you should add lots of these kind of links to your About page
    • Content of today's course
        • Introductions
        • Writing even better blog posts
        • Keeping readers
        • Community building
        • Promoting your blog
        • Improving your blog's design
        • Goals and statistics  
    • The ultimate blog design ...
      • ... is a very good question!
      • Consider what draws you in to blogs you like and are in your niche. Important principles include:
        • Having the most important elements "above the fold" (what a reader sees without having to scroll down). These elements may include highlighted posts, advertising, About page, Contact page, and so on.
        • Leaving enough "white space" (empty space).
        • Minimising the gadgets so your blog is not overcrowded.
      • Part of your blog design, I'd argue, is to HAVE YOUR OWN DOMAIN NAME! I can't stress that enough (can I?!)
    • Content of today's course
        • Introductions
        • Writing even better blog posts
        • Keeping readers 
        • Community building
        • Promoting your blog
        • Improving your blog's design
        • Goals and statistics  
    • Using statistics to improve your blog
      • Case study: Not A Ballerina
      • My statistics from Google Analytics showed:
        • "reverse culture shock" and "Heilbronn Germany" were very common search terms
        • my "Passport Pirouette" posts received a high number of visitors
        • 2 out of 3 visitors were from the United States
        • I received a large number of visitors via the vagabondish.com site
        • my About and Contact pages received a large amount of traffic
      • SO - WHAT DID I DO? (your ideas first, please!)
    • Creating short and long term goals
      • Take a few minutes to consider your blogging goals. Ideas include:
        • Post X posts per week or month
        • Exceeding X visitors or page views
        • Being linked to by X blog
        • Guest posting on X blog
        • Gaining X fans on your blog's Facebook page
        • Earning $X from advertising
        • Creating and selling a product (like an e-book)
        • Get an average of X comments per post
        • Achieve a page rank of X (2, 3 or 4 are good goals)
    • That's all folks ... 
      • Go forth and blog well!
      • Remember you can revisit links mentioned today at:
      • http://amandakendle.com/2011/08/advanced-blogging-course-handy-links/
      • (aka http://bit.ly/uwaeblog)
      • Please keep in touch - amandakendle@gmail.com
      • and visit my blog at NotABallerina.com