Tumblr -- since it's billion dollar sale to Yahoo in May, it's been all over the tech press, yet to many nonprofits, the red hot blogging network remains an inscrutable barrage of fashionable hipsters and wacky cat GIFs. Tumblr has many payoffs for those looking to get the word out about their organization on a small budget, especially those who are already adept at cultivating micro-networks on Facebook, Twitter and Pinterest. In this session, we'll talk about the myths, misconceptions and powerful opportunities of this growing platform -- with a special focus on transferring strategies you may already use to create an active army of supporters on Tumblr.
Join us and learn:
Inspiring examples of how nonprofits are using Tumblr to create new followers and engage existing ones
What Tumblr strategy shares with that of Facebook, Twitter, Pinterest and conventional blogging -- and where it diverges.
A framework for a solid start on Tumblr
Clipping is a handy way to collect important slides you want to go back to later.