The 10 Key Rules of Effective Online Copywriting

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  • The 10 Key Rules of Effective Online Copywriting

    1. 10 KEY RULES OF EFFECTIVECOPYWRITING FOR THE WEB
    2. SCANNABILITY• Get to the point succinctly and with the fewest amount of words possible.• Lots of line breaks• Headlines and subheadlines• Keep peoples eyes moving down the page. 
    3. THE HOOK• Make it easy for the user to see "what do I get out of it?"• If you can’t answer the question, try again!
    4. ACTIONABLE• “Choose Your Own Adventure”• Don’t create dead-end content
    5. SURROUNDINGS• Facebook, Twitter, Pinterest, etc -- these all should influence word choice
    6. BE MINDFUL OF THE RETURN• What are you doing to get people to return? • Less about bombastic impact, more about the relationship
    7. GIVE IT AWAY• Free is extremely important online• Evenif you want them to pay, you’re going to need to use free as a gateway drug
    8. USE TEXT• Text-in-images can’t be read by search engines• All email programs block images.
    9. WORD-AS-PICS CAN WORK THO
    10. COUNTER- PROGRAMMING• Rules were made to be broken.• Pivot away from the trends to stand out.
    11. ABOVE ALL, BE AUTHENTIC

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