10 KEY RULES OF     EFFECTIVECOPYWRITING FOR THE        WEB
SCANNABILITY• Get    to the point succinctly and with the fewest amount of words possible.• Lots   of line breaks• Headlin...
THE HOOK• Make  it easy for the user to  see "what do I get out of  it?"• If   you can’t answer the  question, try again!
ACTIONABLE• “Choose Your   Own Adventure”• Don’t   create dead-end content
SURROUNDINGS• Facebook, Twitter, Pinterest, etc   -- these all should influence word choice
BE MINDFUL OF  THE RETURN• What    are you doing to get people to return? • Less   about bombastic impact, more about the ...
GIVE IT AWAY• Free   is extremely important online• Evenif you want them to pay, you’re going to need to use free as a gat...
USE TEXT• Text-in-images   can’t be read by search engines• All   email programs block images.
WORD-AS-PICS CAN  WORK THO
COUNTER-  PROGRAMMING• Rules   were made to be broken.• Pivot   away from the trends to stand out.
ABOVE ALL, BE AUTHENTIC
The 10 Key Rules of Effective Online Copywriting
The 10 Key Rules of Effective Online Copywriting
Upcoming SlideShare
Loading in...5
×

The 10 Key Rules of Effective Online Copywriting

3,531

Published on

10 Important

Published in: Business
0 Comments
10 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
3,531
On Slideshare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
73
Comments
0
Likes
10
Embeds 0
No embeds

No notes for slide
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • The 10 Key Rules of Effective Online Copywriting

    1. 1. 10 KEY RULES OF EFFECTIVECOPYWRITING FOR THE WEB
    2. 2. SCANNABILITY• Get to the point succinctly and with the fewest amount of words possible.• Lots of line breaks• Headlines and subheadlines• Keep peoples eyes moving down the page. 
    3. 3. THE HOOK• Make it easy for the user to see "what do I get out of it?"• If you can’t answer the question, try again!
    4. 4. ACTIONABLE• “Choose Your Own Adventure”• Don’t create dead-end content
    5. 5. SURROUNDINGS• Facebook, Twitter, Pinterest, etc -- these all should influence word choice
    6. 6. BE MINDFUL OF THE RETURN• What are you doing to get people to return? • Less about bombastic impact, more about the relationship
    7. 7. GIVE IT AWAY• Free is extremely important online• Evenif you want them to pay, you’re going to need to use free as a gateway drug
    8. 8. USE TEXT• Text-in-images can’t be read by search engines• All email programs block images.
    9. 9. WORD-AS-PICS CAN WORK THO
    10. 10. COUNTER- PROGRAMMING• Rules were made to be broken.• Pivot away from the trends to stand out.
    11. 11. ABOVE ALL, BE AUTHENTIC
    1. A particular slide catching your eye?

      Clipping is a handy way to collect important slides you want to go back to later.

    ×