Social Marketing for Brands on Pinterest, Google+ and LinkedIn
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Social Marketing for Brands on Pinterest, Google+ and LinkedIn

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Social Marketing for Brands on Pinterest, Google+ and LinkedIn Social Marketing for Brands on Pinterest, Google+ and LinkedIn Presentation Transcript

  • EVERYTHING YOU WANTED TO KNOW ABOUT MARKETING ON PINTEREST, G+ AND LINKEDIN (But were afraid to ask)
  • DOES PINTEREST REALLY MATTER?
  • PINTEREST IS STICKY Pinterest is retaining andengaging users as much as 2-3 times as efficiently as Twitter was at a similar time in their history.
  • PINTEREST IS FEMALE
  • PINTEREST REACHESAFFLUENCE AGES
  • PINTERESTUSERS HAVE KIDS
  • WHAT TRENDS DOES PINTEREST INTERSECT WITH?• Personal creativity• Scrapbooking• Social sharing (Pinterest is now the 3rd most popular social network in the U.S. in terms of traffic)
  • WHAT EMOTIONAL TRIGGERS DOES IT TOUCH?• Aspirational• Instant gratification• Esteem• Connectedness (Over 80% of pins are repins)
  • A LOOK AT SOME OF THE MOST POPULAR PINS....
  • HOME & HEARTH(Food is the fastest-growing and most viral category on Pinterest)
  • INTERESTINGJUXTAPOSITIONS Elevation of the commonplace; eye candy
  • GADGETRY
  • HOW-TOS
  • INDIEPRODUCTS
  • WAYS OF APPROACHING PINTEREST
  • TRACK EXISTING AFFINITIESWhere can your brand or product fit in?
  • PENGUIN - POP CULTURE APPROPRIATION
  • NYPL - POPULAR TV SHOW TIE-IN
  • BENJAMIN MOORE - DOORS
  • OBERLIN - ICONS
  • CUTE! ASPCA
  • GOOGLE+ -- WHY SHOULD YOU CARE?
  • GOOGLE DOMINANCE• Google launched Gmail in 2004 and now is used by more than 350 million people. Over 5,000 new businesses and educational establishments sign up for Gmail every day.• YouTube has over 800 million monthly users who upload an hour of video per second.
  • GOOGLE+• 63% of Google+ users are male• Two of the biggest user groups on Google+ are college students and software developers• Google+ is expected to attract 400 million users by the end of 2012
  • NY TIMES
  • EXAMPLES OF GREAT/POPULAR BRANDS ON G+
  • MARVEL
  • COLDPLAY
  • IS LINKEDIN PART OF YOUR SOCIAL MARKETING STRATEGY? If you’re an enterprise or B-to-B brand, it should be!
  • LINKEDIN•A Google product, so can lend advantages in search• 175 million registered users• Can be good as a lead generation tool• Lots of marketing/branding capabilities within
  • SOCIALFLOW Branded Banner Marketing Copy Company Contacts Product Listing
  • HUBSPOT Bright, engaging banner Lots and lots of value-addcontent that helps to generate leads Seamless integration of YouTube