Social Marketing for Brands on Pinterest, Google+ and LinkedInPresentation Transcript
EVERYTHING YOU WANTED TO KNOW ABOUT MARKETING ON PINTEREST, G+ AND LINKEDIN (But were afraid to ask)
DOES PINTEREST REALLY MATTER?
PINTEREST IS STICKY Pinterest is retaining andengaging users as much as 2-3 times as efﬁciently as Twitter was at a similar time in their history.
PINTEREST IS FEMALE
PINTEREST REACHESAFFLUENCE AGES
PINTERESTUSERS HAVE KIDS
WHAT TRENDS DOES PINTEREST INTERSECT WITH?• Personal creativity• Scrapbooking• Social sharing (Pinterest is now the 3rd most popular social network in the U.S. in terms of trafﬁc)
WHAT EMOTIONAL TRIGGERS DOES IT TOUCH?• Aspirational• Instant gratiﬁcation• Esteem• Connectedness (Over 80% of pins are repins)
A LOOK AT SOME OF THE MOST POPULAR PINS....
HOME & HEARTH(Food is the fastest-growing and most viral category on Pinterest)
INTERESTINGJUXTAPOSITIONS Elevation of the commonplace; eye candy
WAYS OF APPROACHING PINTEREST
TRACK EXISTING AFFINITIESWhere can your brand or product ﬁt in?
PENGUIN - POP CULTURE APPROPRIATION
NYPL - POPULAR TV SHOW TIE-IN
BENJAMIN MOORE - DOORS
OBERLIN - ICONS
GOOGLE+ -- WHY SHOULD YOU CARE?
GOOGLE DOMINANCE• Google launched Gmail in 2004 and now is used by more than 350 million people. Over 5,000 new businesses and educational establishments sign up for Gmail every day.• YouTube has over 800 million monthly users who upload an hour of video per second.
GOOGLE+• 63% of Google+ users are male• Two of the biggest user groups on Google+ are college students and software developers• Google+ is expected to attract 400 million users by the end of 2012
EXAMPLES OF GREAT/POPULAR BRANDS ON G+
IS LINKEDIN PART OF YOUR SOCIAL MARKETING STRATEGY? If you’re an enterprise or B-to-B brand, it should be!
LINKEDIN•A Google product, so can lend advantages in search• 175 million registered users• Can be good as a lead generation tool• Lots of marketing/branding capabilities within
SOCIALFLOW Branded Banner Marketing Copy Company Contacts Product Listing
HUBSPOT Bright, engaging banner Lots and lots of value-addcontent that helps to generate leads Seamless integration of YouTube