What is Social Media and Why Should I Care

What is Social Media and Why Should I Care? http://www.flickr.com/photos/violentz/2340808526/

Who We Are Amanda O'Brien Inbound Marketing Services Manager [email_address]

Hall Web Services

www.hallme.com

10+ Years in Business

Over 80 Search Marketing Clients

I'm Not Fred (sorry to disappoint)‏

Week 1 - Web Design

Week 2 – User Conversion

Week 3 – Social Media/Inbound Marketing

Week 4 – SEO/Organic Search

Week 5 - Wildcard

Next Week: Fred - Using Pay Per Click To Generate Sales Two Weeks (3/31): Fred and Amanda - Social Media Roundtable

Got Questions?

Use GoToWebinar “Chat” or “Ask a Question”

Twitter with #SEOvision tag

What's The Buzz About?

Old Media Advertising no matter how you spin it (clever, funny, dramatic) is self serving. It is a pitch and no matter how cleverly disguised.

New Media

Social Media Photo Credit: http://www.slideshare.net/mzkagan/what-the-fk-social-media

What Does This Have to Do With Business?

Time to Re-think Marketing

Old/Outbound Marketing

TV Radio Ads

Print Ads

Direct Mail

Telemarketing

All an interruption to your life

New/Inbound Marketing

Social Media

SEO/SEM

Blogging

Viral Videos

Social Media Psychology

Research & Validate Services

People want to rant -- or rave!

People trust what their friends say over what advertisers say

People will read what other people have said about you

People make decisions through a combination of logical and illogical factors

People want to be acknowledged

Benefits

Build trust with your customers

Inbound links are great for Search

Reputation Management

Promotes your blog

Inexpensive – Time

Build relationships before purchasing point

Be a part of the conversation that is already going on

Photo Credit: http://www.seomoz.org/blog/

Types of Sites

Content Producing

Content Sharing

Relationship Building

Who's Using Social Media?

Developing Your Strategy

1. Set measurable goals

2. Listen before you talk

3. Find communities that matter

4. Create a content strategy

6. Choose the tools that will work best for you

7. Deliver engaging and interesting content

8. Measure results

Strategy and Goals

Where are you now?

What do you want to achieve?

How does this fit in with your business goals?

Make the goals measurable

Number of followers or friends

Number of blog posts

Number of comments

Video views

Click Thrus – Traffic Sources

Unique visitors to blog and website

What Can You Do?

Listen

Respond

Participate

Produce

Ask Questions

Answers Questions

Add value

Photo: http://flickr.com/photos/metrojp/92038203/

DO! Submit interesting content Participate Build your network Be positive

DON'T! Pretend Sell too hard Insult the community Cheat Take it too seriously

Are You Ready for Social Media?

Re-cap Photo: http://www.flickr.com/photos/5-0_og/1304841776/ Social Media is all the buzz Traditional Media is struggling New Media and Social Media bring customers to you People are researching and validating services online before they buy Build Trust, generate inbound links Having conversations WITH consumers not AT them Add value to communities – information worth sharing NOT an advertisement To be successful you need a strategy and measurable goals

Making it Happen