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Transcript

  • 1. What's a Web Strategy and Why Do I Need One?
  • 2. Who We Are Jenika Scott Channel Marketing Manager [email_address]
    • Hall Web Services
    • www.hallme.com
    • 10+ Years in Business
    • Over 80 Search Marketing Clients
  • 3. Got Questions? Use GoToWebinar “Chat” or “Ask a Question” Twitter: use @Hall_Web
  • 4. About You: What You'll Learn:
    • Why a strategic mindset is essential to web success
    • How to come up with a web strategy
    • What some of the tools are at your disposal
    • How to take a proactive approach to constantly improving your efforts
    • You know your website needs work but aren't sure where to start
    • You haven't really thought critically about how your website fits into your overall marketing goals
  • 5. Strategy Vs. Tactics
  • 6. What Makes a Strategy? Goals Measurement Tactics Adjustment
  • 7. Goals Increase Sales Manage Reputation Spread a Message Build a Community Build Relationships
  • 8. Measurement Traffic Goal Completion Trends Stickiness
  • 9. Tactics - Tools of the Trade
    • Once you know what you want, you can better choose your tool
    • The right tool for the job
    • Measure twice, cut once
  • 10. Web Design and Development
    • The most visible representation of your strategy
    • Develop with the needs of customers in mind
  • 11. Organic Search Marketing
    • Questions Are Being Asked... That You Answer
    • Providing Value
    • Best Practices
  • 12.
    • Catch people who are ready to buy
    • Specificity
    Paid Search Marketing
  • 13. Connecting with People
    • Blogging
    • Social Media
    • Press Releases
    • Email
    • Multimedia
  • 14. http://www.flickr.com/photos/16230215@N08/2837128711/ Adjustment - Tuning Up "The only real mistake is the one from which we learn nothing." - John Powell
  • 15. 10 Things to Think About
    • Define:
    • Budget
    • Expectations
    • Priorities
    • Timeline
    • Evaluate:
    • Resources
    • Landscape
    • Vision
    • Deliver:
    • Content
    • Communications
    • Value
  • 16. Define
    • Budget
    • Like buying a car
    • What part can you do yourself?
    • Long term investment
    • Expectations
    • What do you want out of your website?
    • Improved rankings – SEO
    • User conversions
    • Sales Leads
    • Timeline
    • Start with a sitemap
    • Design
    • Copy/Content
    • Coding
    • Testing
    • Priorities
    • What needs to be done right now?
    • Can you do this in phases?
    • What can wait until Phase 2?
  • 17. Evaluate
    • Resources
    • What do we have?
    • Your team/vendors
    • What do we need?
    • Copywriter
    • In house/out source
    • Landscape
    • Competitors
    • Partners/Vendors
    • Industry leaders
    • Vision
    • What do you want?
    • What will it deliver?
    • Do other opportunities exist?
  • 18. Deliver
    • Content
    • Text
    • Images
    • Information to download
    • Information to share
    • Communications
    • Contact Forms
    • Who to contact
    • VALUE!!!
  • 19. Re-cap Photo: http://www.flickr.com/photos/5-0_og/1304841776/
    • Define Your Goals
    • Think Strategically
    • Choose the Right Tools
    • Keep Working On It
  • 20. Got Questions?
    • Use GoToWebinar “Chat” or “Ask a Question”
    • Twitter – Write to us @Hall_Web
  • 21. Learn More!
    • Web Vision Blog - http://www.hallme.com/blog
    • Webinars – http:// www.hallme.com/webinars
    • Follow Hall on Twitter - @ Hall_Web
    • Call us! 1-877-425-5932 (HALL-WEB)‏
    • [email_address]