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Web strategy-updatedjms

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    Web strategy-updatedjms Web strategy-updatedjms Presentation Transcript

    • What's a Web Strategy and Why Do I Need One?
    • Who We Are Jenika Scott Channel Marketing Manager [email_address]
      • Hall Web Services
      • www.hallme.com
      • 10+ Years in Business
      • Over 80 Search Marketing Clients
    • Got Questions? Use GoToWebinar “Chat” or “Ask a Question” Twitter: use @Hall_Web
    • About You: What You'll Learn:
      • Why a strategic mindset is essential to web success
      • How to come up with a web strategy
      • What some of the tools are at your disposal
      • How to take a proactive approach to constantly improving your efforts
      • You know your website needs work but aren't sure where to start
      • You haven't really thought critically about how your website fits into your overall marketing goals
    • Strategy Vs. Tactics
    • What Makes a Strategy? Goals Measurement Tactics Adjustment
    • Goals Increase Sales Manage Reputation Spread a Message Build a Community Build Relationships
    • Measurement Traffic Goal Completion Trends Stickiness
    • Tactics - Tools of the Trade
      • Once you know what you want, you can better choose your tool
      • The right tool for the job
      • Measure twice, cut once
    • Web Design and Development
      • The most visible representation of your strategy
      • Develop with the needs of customers in mind
    • Organic Search Marketing
      • Questions Are Being Asked... That You Answer
      • Providing Value
      • Best Practices
      • Catch people who are ready to buy
      • Specificity
      Paid Search Marketing
    • Connecting with People
      • Blogging
      • Social Media
      • Press Releases
      • Email
      • Multimedia
    • http://www.flickr.com/photos/16230215@N08/2837128711/ Adjustment - Tuning Up "The only real mistake is the one from which we learn nothing." - John Powell
    • 10 Things to Think About
      • Define:
      • Budget
      • Expectations
      • Priorities
      • Timeline
      • Evaluate:
      • Resources
      • Landscape
      • Vision
      • Deliver:
      • Content
      • Communications
      • Value
    • Define
      • Budget
      • Like buying a car
      • What part can you do yourself?
      • Long term investment
      • Expectations
      • What do you want out of your website?
      • Improved rankings – SEO
      • User conversions
      • Sales Leads
      • Timeline
      • Start with a sitemap
      • Design
      • Copy/Content
      • Coding
      • Testing
      • Priorities
      • What needs to be done right now?
      • Can you do this in phases?
      • What can wait until Phase 2?
    • Evaluate
      • Resources
      • What do we have?
      • Your team/vendors
      • What do we need?
      • Copywriter
      • In house/out source
      • Landscape
      • Competitors
      • Partners/Vendors
      • Industry leaders
      • Vision
      • What do you want?
      • What will it deliver?
      • Do other opportunities exist?
    • Deliver
      • Content
      • Text
      • Images
      • Information to download
      • Information to share
      • Communications
      • Contact Forms
      • Who to contact
      • VALUE!!!
    • Re-cap Photo: http://www.flickr.com/photos/5-0_og/1304841776/
      • Define Your Goals
      • Think Strategically
      • Choose the Right Tools
      • Keep Working On It
    • Got Questions?
      • Use GoToWebinar “Chat” or “Ask a Question”
      • Twitter – Write to us @Hall_Web
    • Learn More!
      • Web Vision Blog - http://www.hallme.com/blog
      • Webinars – http:// www.hallme.com/webinars
      • Follow Hall on Twitter - @ Hall_Web
      • Call us! 1-877-425-5932 (HALL-WEB)‏
      • [email_address]