Using Online Video
Upcoming SlideShare
Loading in...5

Using Online Video



If a picture's worth a thousand words, how good is video? Video is more accessible than ever and no form of marketing has a more dramatic effect on the user. Learn about the types of typical videos ...

If a picture's worth a thousand words, how good is video? Video is more accessible than ever and no form of marketing has a more dramatic effect on the user. Learn about the types of typical videos and how to market them effectively to capture the interest of leads and drive sales.



Total Views
Views on SlideShare
Embed Views



1 Embed 1 1


Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
Post Comment
Edit your comment

Using Online Video Using Online Video Presentation Transcript

  • Show, Don't Tell! Using Video to Tell Your Story Photo credit:
  • Who We Are Amanda O’Brien Inbound Marketing Manager [email_address]
    • Hall Web Services
    • 10+ Years in Business
    • Online Suite of Tools
  • Got Questions?
    • Use GoToWebinar “Chat” or “Ask a Question”
    • Twitter with @hall_web
    View slide
  •   View slide
  • Why is the Time Right for Video?
    • The technology is there
    • Expectations are growing
    • Allows you to say a lot, quickly
    • Production costs are declining
  • Why Does Steve Garfield Think Video is Important? Steve Garfield Author: Get Seen - Online Video Secrets to Building Your Business
  • Benefits of Using Video
    • Visual Learners
    • Storytelling
    • Mix it up
    • New touch point
    • Content more important then budget
    • Brand
    • Move traffic to your site
    • Easy to share
    • Build trust with your audience
    “ Everything has to work together to bring your chosen message to your chosen customer and generate the desired results. You can’t just shoot a video and throw it on the YouTube site; you need to develop a plan.” Michael Miller, YouTube for Business Author
  • Video Basics
    • Be professional (quality)
    • Stay focused – short and sweet (you do have 10 minutes)
    • Make it useful
    • Inexpensive
    • Simple distribution
    • Focus on the first 10 seconds (capture)
    • Be yourself
  • Measure: YouTube Insights
    • Free tool
    • How often videos are viewed in different geographic regions
    • How popular they are relative to all videos in that market over a given period of time
    • How long it takes for a video to become popular
    • What happens to video views as popularity peaks
    • Presentations
    • Training videos
    • Help
    • Marketing
    • Events
    • Interviews with experts (pssst... you are an expert too)
    • Contests
    • Video Blog
    • Testimonials
    • Message from the president
    • Shy? Screen recordings
  • Tools you need
    • Ideas
    • Creativity
    • Video camera - Flip Cam, Web cam
    • External microphone jack
    • Microphone
    • Editing software
    • Tripod - Great if one person
    • Screen recording - Camtasia
  • Embedding video into your site
  • Going Viral
    • What does going viral mean to you?
    • Content, content, content
    • Fresh, daring, exciting, funny
    • Get it out to industry influencers
    • Make it share-able
    • Track progress – respond quickly
    • World Wide Rave – David Meerman Scott
    “ You can create a World Wide Rave too – Just create something valuable, that people want to share and make it easy for them to do so .” - David Meerman Scott
  • Benefits of Non-viral
    • A picture is worth a thousand words
    • Give your company a voice
    • The views keep coming
    • Long tail
    Texas Instruments – Thank an engineer
    • March Campaign Results
      • 151,000 Video Views
      • 25,000 Further action/landing page
      • Average time on site 4:21
  • Promotion
    • Social Media sites – spread the word
      • Use a URL shortener to measure (
    • Encourage ratings
    • Ask friends and coworkers
    • Website
    • Blog
    • Respond to comments
  • Be Original
    • Competitors, other industries great for ideas
    • Do what someone else did but better
    • What makes you and your company unique?
    • Find your voice
    Photo credit:
  • Don't
    • Sell, Sell, Sell
    • Forget your audience
    • Try to be somebody else
    • Get lost in the tools
    • Take too long (short and sweet)
    • Forget to have a plan
    • Take yourself too seriously
  • Recap
    • People are researching before they buy
    • The internet is social and more engaging
    • Have a plan
    • Measurable Goals
    • Decide what's important
    • Pick the right tools for you
    • Make it about you
    • Make it valuable!
  • Get Started!
    • SEO Vision Blog -
    • Webinars – http://
      • Using Analytics to Drive More Business 2/2 with Kasi
    • Call us: 1-877-425-5932 (HALL-WEB) ‏
    • [email_address]
    Get Seen: World Wide Rave: YouTube Help: http:// /