Using Online Video


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If a picture's worth a thousand words, how good is video? Video is more accessible than ever and no form of marketing has a more dramatic effect on the user. Learn about the types of typical videos and how to market them effectively to capture the interest of leads and drive sales.

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Using Online Video

  1. 1. Show, Don't Tell! Using Video to Tell Your Story Photo credit:
  2. 2. Who We Are Amanda O’Brien Inbound Marketing Manager [email_address] <ul><li>Hall Web Services </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li>10+ Years in Business </li></ul><ul><li>Online Suite of Tools </li></ul>
  3. 3. Got Questions? <ul><li>Use GoToWebinar “Chat” or “Ask a Question” </li></ul><ul><li>Twitter with @hall_web </li></ul>
  4. 5. Why is the Time Right for Video? <ul><li>The technology is there </li></ul><ul><li>Expectations are growing </li></ul><ul><li>Allows you to say a lot, quickly </li></ul><ul><li>Production costs are declining </li></ul>
  5. 6. Why Does Steve Garfield Think Video is Important? Steve Garfield Author: Get Seen - Online Video Secrets to Building Your Business
  6. 8. Benefits of Using Video <ul><li>Visual Learners </li></ul><ul><li>Storytelling </li></ul><ul><li>Mix it up </li></ul><ul><li>New touch point </li></ul><ul><li>Content more important then budget </li></ul><ul><li>Brand </li></ul><ul><li>Move traffic to your site </li></ul><ul><li>Easy to share </li></ul><ul><li>Build trust with your audience </li></ul>“ Everything has to work together to bring your chosen message to your chosen customer and generate the desired results. You can’t just shoot a video and throw it on the YouTube site; you need to develop a plan.” Michael Miller, YouTube for Business Author
  7. 10. Video Basics <ul><li>Be professional (quality) </li></ul><ul><li>Stay focused – short and sweet (you do have 10 minutes) </li></ul><ul><li>Make it useful </li></ul><ul><li>Inexpensive </li></ul><ul><li>Simple distribution </li></ul><ul><li>Focus on the first 10 seconds (capture) </li></ul><ul><li>Be yourself </li></ul>
  8. 11. Measure: YouTube Insights <ul><li>Free tool </li></ul><ul><li>How often videos are viewed in different geographic regions </li></ul><ul><li>How popular they are relative to all videos in that market over a given period of time </li></ul><ul><li>How long it takes for a video to become popular </li></ul><ul><li>What happens to video views as popularity peaks </li></ul>
  9. 13. <ul><li>Presentations </li></ul><ul><li>Training videos </li></ul><ul><li>Help </li></ul><ul><li>Marketing </li></ul><ul><li>Events </li></ul><ul><li>Interviews with experts (pssst... you are an expert too) </li></ul><ul><li>Contests </li></ul><ul><li>Video Blog </li></ul><ul><li>Testimonials </li></ul><ul><li>Message from the president </li></ul><ul><li>Shy? Screen recordings </li></ul>
  10. 14. Tools you need <ul><li>Ideas </li></ul><ul><li>Creativity </li></ul><ul><li>Video camera - Flip Cam, Web cam </li></ul><ul><li>External microphone jack </li></ul><ul><li>Microphone </li></ul><ul><li>Editing software </li></ul><ul><li>Tripod - Great if one person </li></ul><ul><li>Screen recording - Camtasia </li></ul>
  11. 18. Embedding video into your site
  12. 19. Going Viral <ul><li>What does going viral mean to you? </li></ul><ul><li>Content, content, content </li></ul><ul><li>Fresh, daring, exciting, funny </li></ul><ul><li>Get it out to industry influencers </li></ul><ul><li>Make it share-able </li></ul><ul><li>Track progress – respond quickly </li></ul><ul><li>World Wide Rave – David Meerman Scott </li></ul>“ You can create a World Wide Rave too – Just create something valuable, that people want to share and make it easy for them to do so .” - David Meerman Scott
  13. 20. Benefits of Non-viral <ul><li>A picture is worth a thousand words </li></ul><ul><li>Give your company a voice </li></ul><ul><li>The views keep coming </li></ul><ul><li>Long tail </li></ul>Texas Instruments – Thank an engineer <ul><li>March Campaign Results </li></ul><ul><ul><li>151,000 Video Views </li></ul></ul><ul><ul><li>25,000 Further action/landing page </li></ul></ul><ul><ul><li>Average time on site 4:21 </li></ul></ul>
  14. 21. Promotion <ul><li>Social Media sites – spread the word </li></ul><ul><ul><li>Use a URL shortener to measure ( </li></ul></ul><ul><li>Encourage ratings </li></ul><ul><li>Ask friends and coworkers </li></ul><ul><li>Website </li></ul><ul><li>Blog </li></ul><ul><li>Respond to comments </li></ul>
  15. 22. Be Original <ul><li>Competitors, other industries great for ideas </li></ul><ul><li>Do what someone else did but better </li></ul><ul><li>What makes you and your company unique? </li></ul><ul><li>Find your voice </li></ul>Photo credit:
  16. 23. Don't <ul><li>Sell, Sell, Sell </li></ul><ul><li>Forget your audience </li></ul><ul><li>Try to be somebody else </li></ul><ul><li>Get lost in the tools </li></ul><ul><li>Take too long (short and sweet) </li></ul><ul><li>Forget to have a plan </li></ul><ul><li>Take yourself too seriously </li></ul>
  17. 24. Recap <ul><li>People are researching before they buy </li></ul><ul><li>The internet is social and more engaging </li></ul><ul><li>Have a plan </li></ul><ul><li>Measurable Goals </li></ul><ul><li>Decide what's important </li></ul><ul><li>Pick the right tools for you </li></ul><ul><li>Make it about you </li></ul><ul><li>Make it valuable! </li></ul>
  18. 25. Get Started! <ul><li>SEO Vision Blog - </li></ul><ul><li>Webinars – http:// </li></ul><ul><ul><li>Using Analytics to Drive More Business 2/2 with Kasi </li></ul></ul><ul><li>Call us: 1-877-425-5932 (HALL-WEB) ‏ </li></ul><ul><li>[email_address] </li></ul>Get Seen: World Wide Rave: YouTube Help: http:// /
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