Using Online Video
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Using Online Video

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If a picture's worth a thousand words, how good is video? Video is more accessible than ever and no form of marketing has a more dramatic effect on the user. Learn about the types of typical videos ...

If a picture's worth a thousand words, how good is video? Video is more accessible than ever and no form of marketing has a more dramatic effect on the user. Learn about the types of typical videos and how to market them effectively to capture the interest of leads and drive sales.

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Using Online Video Using Online Video Presentation Transcript

  • Show, Don't Tell! Using Video to Tell Your Story Photo credit: http://www.flickr.com/photos/46632302@N06/4280222302/
  • Who We Are Amanda O’Brien Inbound Marketing Manager [email_address]
    • Hall Web Services
    • www.hallme.com
    • www.hallme.com/blog
    • 10+ Years in Business
    • Online Suite of Tools
  • Got Questions?
    • Use GoToWebinar “Chat” or “Ask a Question”
    • Twitter with @hall_web
  •  
  • Why is the Time Right for Video?
    • The technology is there
    • Expectations are growing
    • Allows you to say a lot, quickly
    • Production costs are declining
  • Why Does Steve Garfield Think Video is Important? Steve Garfield Author: Get Seen - Online Video Secrets to Building Your Business Stevegarfield.com
  •  
  • Benefits of Using Video
    • Visual Learners
    • Storytelling
    • Mix it up
    • New touch point
    • Content more important then budget
    • Brand
    • Move traffic to your site
    • Easy to share
    • Build trust with your audience
    “ Everything has to work together to bring your chosen message to your chosen customer and generate the desired results. You can’t just shoot a video and throw it on the YouTube site; you need to develop a plan.” Michael Miller, YouTube for Business Author
  •  
  • Video Basics
    • Be professional (quality)
    • Stay focused – short and sweet (you do have 10 minutes)
    • Make it useful
    • Inexpensive
    • Simple distribution
    • Focus on the first 10 seconds (capture)
    • Be yourself
  • Measure: YouTube Insights
    • Free tool
    • How often videos are viewed in different geographic regions
    • How popular they are relative to all videos in that market over a given period of time
    • How long it takes for a video to become popular
    • What happens to video views as popularity peaks
  •  
    • Presentations
    • Training videos
    • Help
    • Marketing
    • Events
    • Interviews with experts (pssst... you are an expert too)
    • Contests
    • Video Blog
    • Testimonials
    • Message from the president
    • Shy? Screen recordings
  • Tools you need
    • Ideas
    • Creativity
    • Video camera - Flip Cam, Web cam
    • External microphone jack
    • Microphone
    • Editing software
    • Tripod - Great if one person
    • Screen recording - Camtasia
  •  
  •  
  •  
  • Embedding video into your site
  • Going Viral
    • What does going viral mean to you?
    • Content, content, content
    • Fresh, daring, exciting, funny
    • Get it out to industry influencers
    • Make it share-able
    • Track progress – respond quickly
    • World Wide Rave – David Meerman Scott
    “ You can create a World Wide Rave too – Just create something valuable, that people want to share and make it easy for them to do so .” - David Meerman Scott
  • Benefits of Non-viral
    • A picture is worth a thousand words
    • Give your company a voice
    • The views keep coming
    • Long tail
    Texas Instruments – Thank an engineer
    • March Campaign Results
      • 151,000 Video Views
      • 25,000 Further action/landing page
      • Average time on site 4:21
  • Promotion
    • Social Media sites – spread the word
      • Use a URL shortener to measure (bit.ly)
    • Encourage ratings
    • Ask friends and coworkers
    • Website
    • Blog
    • Respond to comments
  • Be Original
    • Competitors, other industries great for ideas
    • Do what someone else did but better
    • What makes you and your company unique?
    • Find your voice
    Photo credit: http://www.flickr.com/photos/pmtorrone/6208920/sizes/l/
  • Don't
    • Sell, Sell, Sell
    • Forget your audience
    • Try to be somebody else
    • Get lost in the tools
    • Take too long (short and sweet)
    • Forget to have a plan
    • Take yourself too seriously
  • Recap
    • People are researching before they buy
    • The internet is social and more engaging
    • Have a plan
    • Measurable Goals
    • Decide what's important
    • Pick the right tools for you
    • Make it about you
    • Make it valuable!
  • Get Started!
    • SEO Vision Blog - http://www.hallme.com/blog
    • Webinars – http:// www.hallme.com/webinars
      • Using Analytics to Drive More Business 2/2 with Kasi
    • Call us: 1-877-425-5932 (HALL-WEB) ‏
    • [email_address]
    Get Seen: www.stevegarfield.com World Wide Rave: http://www.worldwiderave.com/ YouTube Help: http:// www.google.com/support/youtube /