Your SlideShare is downloading. ×
0
Using Google Analytics to Measure Website Engagement
Using Google Analytics to Measure Website Engagement
Using Google Analytics to Measure Website Engagement
Using Google Analytics to Measure Website Engagement
Using Google Analytics to Measure Website Engagement
Using Google Analytics to Measure Website Engagement
Using Google Analytics to Measure Website Engagement
Using Google Analytics to Measure Website Engagement
Using Google Analytics to Measure Website Engagement
Using Google Analytics to Measure Website Engagement
Using Google Analytics to Measure Website Engagement
Using Google Analytics to Measure Website Engagement
Using Google Analytics to Measure Website Engagement
Using Google Analytics to Measure Website Engagement
Using Google Analytics to Measure Website Engagement
Using Google Analytics to Measure Website Engagement
Using Google Analytics to Measure Website Engagement
Using Google Analytics to Measure Website Engagement
Using Google Analytics to Measure Website Engagement
Using Google Analytics to Measure Website Engagement
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Using Google Analytics to Measure Website Engagement

757

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
757
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
6
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Using Google Analytics to Measure Website Engagement Photo credit: http://www.flickr.com/photos/sepblog/3542294246/
  • 2. Who we are Hall Internet Marketing Portland, Maine In business over 12 years @hall_web Amanda O’Brien VP of Marketing @amanda_pants
  • 3. What we will talk about <ul><li>What is Google Analytics </li></ul><ul><li>How to add it to your website </li></ul><ul><li>Important features to check regularly </li></ul><ul><li>Cool extra features </li></ul>Photo credit: http://www.flickr.com/photos/charlottesphotogallery/5784901344/
  • 4. What is Google Analytics? <ul><li>Free tool </li></ul><ul><li>Tons of information </li></ul><ul><ul><li>Don’t drown in the details </li></ul></ul><ul><ul><li>Make note of trends </li></ul></ul><ul><li>Tells you who came, when and what they did </li></ul><ul><li>24 hour increments </li></ul><ul><li>No back dated data </li></ul>Photo credit: http://www.flickr.com/photos/simiezzz/647478939/
  • 5. Why you need it <ul><li>Track how people got there </li></ul><ul><li>Determine what is working and what is not </li></ul><ul><li>Knowledge is power </li></ul><ul><li>Refine your efforts </li></ul>Photo credit: http://www.flickr.com/photos/37996594214@N01/51722696/
  • 6. Getting started <ul><li>Sign up = google.com/analytics/ </li></ul><ul><li>Generate your unique code </li></ul><ul><ul><li>Javascript snippet </li></ul></ul><ul><ul><li>Ads and javascript blocked? Won’t get the data. </li></ul></ul><ul><li>Add to your website before </body> tag </li></ul><ul><li>Only have to add once </li></ul><ul><li>Does not affect the look of your website </li></ul>Photo credit: http://www.flickr.com/photos/jakeandlindsay/5524669257/
  • 7. What you can measure Photo credit: http://www.flickr.com/photos/torikoch/4653745463/
  • 8. Visitors <ul><li>Visits </li></ul><ul><li>Unique visitors </li></ul><ul><li>Pageviews/Average Pageviews </li></ul><ul><li>Time on site </li></ul><ul><li>Bounce rate </li></ul><ul><li>New Visits </li></ul><ul><li>Browsers </li></ul>Photo credit: http://www.flickr.com/photos/repoort/134730464/
  • 9. Traffic Sources <ul><li>Direct Traffic </li></ul><ul><li>Referring sites </li></ul><ul><li>Search Engines </li></ul><ul><li>Keywords </li></ul><ul><li>Getting more balanced pie </li></ul>Photo credit http://www.flickr.com/photos/zouny/4348302981//
  • 10. Content <ul><li>Top content </li></ul><ul><li>Top landing pages </li></ul><ul><li>Top exit pages </li></ul>
  • 11. Goals and ecommerce <ul><li>Add value to your visits </li></ul><ul><li>Set up Goal and Goal funnel </li></ul><ul><li>Set up ecommerce tracking </li></ul>
  • 12. Important things to track <ul><li>Inbound sources </li></ul><ul><li>Top content </li></ul><ul><li>Keyword searches </li></ul><ul><li>New visitors </li></ul>Photo credit http://www.flickr.com/photos/h_is_for_home/3707580179/
  • 13. Adjusting the time line <ul><li>Adjusting times </li></ul><ul><li>Comparing times </li></ul><ul><ul><li>YoY </li></ul></ul><ul><ul><li>Quarter </li></ul></ul><ul><ul><li>Month </li></ul></ul>
  • 14. Email reports <ul><li>Make the reports that matter come to you, or your staff </li></ul>Photo credit http://www.flickr.com/photos/9009139@N08/2959912279/
  • 15. Remove your IP <ul><li>“ Filter Managers” </li></ul><ul><li>Add a Filter and name it </li></ul><ul><li>Select “traffic from ip addresses” </li></ul><ul><li>Add the website </li></ul>Photo credit http://www.flickr.com/photos/flowector/3452703868/
  • 16. GA Advanced - Custom Reporting See a report with practically any metric compared to practically any dimension
  • 17. New Version Mobile devices
  • 18. New Version - Multi channel
  • 19. Recap <ul><li>Knowing what is going on with your site empowers you </li></ul><ul><li>Find out what is working and what is not </li></ul><ul><li>Measure the data points that are most important to you </li></ul><ul><li>Make assumptions by analyzing trends </li></ul><ul><li>Fix breaks or wholes in your site </li></ul>Photo credit http://www.flickr.com/photos/ashevillein/4233288271/
  • 20. Want to know more? <ul><li>Recorded: 6 Advanced Features in Google Analytics You Should Know </li></ul><ul><li>Blog: SEO and Analytics </li></ul><ul><li>Google Analytics Blog </li></ul><ul><li>SEO moz </li></ul><ul><li>Analytics training </li></ul><ul><li>Email: [email_address] </li></ul><ul><li>Twitter: @hall_web and @amanda_pants </li></ul><ul><li>More upcoming webinars: </li></ul><ul><ul><li>Tips to Keep Your Content Fresh </li></ul></ul><ul><ul><li>Writing for SEO </li></ul></ul>

×