Using Google Analytics to Measure Website Engagement
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  • 1. Using Google Analytics to Measure Website Engagement Photo credit: http://www.flickr.com/photos/sepblog/3542294246/
  • 2. Who we are Hall Internet Marketing Portland, Maine In business over 12 years @hall_web Amanda O’Brien VP of Marketing @amanda_pants
  • 3. What we will talk about
    • What is Google Analytics
    • How to add it to your website
    • Important features to check regularly
    • Cool extra features
    Photo credit: http://www.flickr.com/photos/charlottesphotogallery/5784901344/
  • 4. What is Google Analytics?
    • Free tool
    • Tons of information
      • Don’t drown in the details
      • Make note of trends
    • Tells you who came, when and what they did
    • 24 hour increments
    • No back dated data
    Photo credit: http://www.flickr.com/photos/simiezzz/647478939/
  • 5. Why you need it
    • Track how people got there
    • Determine what is working and what is not
    • Knowledge is power
    • Refine your efforts
    Photo credit: http://www.flickr.com/photos/37996594214@N01/51722696/
  • 6. Getting started
    • Sign up = google.com/analytics/
    • Generate your unique code
      • Javascript snippet
      • Ads and javascript blocked? Won’t get the data.
    • Add to your website before </body> tag
    • Only have to add once
    • Does not affect the look of your website
    Photo credit: http://www.flickr.com/photos/jakeandlindsay/5524669257/
  • 7. What you can measure Photo credit: http://www.flickr.com/photos/torikoch/4653745463/
  • 8. Visitors
    • Visits
    • Unique visitors
    • Pageviews/Average Pageviews
    • Time on site
    • Bounce rate
    • New Visits
    • Browsers
    Photo credit: http://www.flickr.com/photos/repoort/134730464/
  • 9. Traffic Sources
    • Direct Traffic
    • Referring sites
    • Search Engines
    • Keywords
    • Getting more balanced pie
    Photo credit http://www.flickr.com/photos/zouny/4348302981//
  • 10. Content
    • Top content
    • Top landing pages
    • Top exit pages
  • 11. Goals and ecommerce
    • Add value to your visits
    • Set up Goal and Goal funnel
    • Set up ecommerce tracking
  • 12. Important things to track
    • Inbound sources
    • Top content
    • Keyword searches
    • New visitors
    Photo credit http://www.flickr.com/photos/h_is_for_home/3707580179/
  • 13. Adjusting the time line
    • Adjusting times
    • Comparing times
      • YoY
      • Quarter
      • Month
  • 14. Email reports
    • Make the reports that matter come to you, or your staff
    Photo credit http://www.flickr.com/photos/9009139@N08/2959912279/
  • 15. Remove your IP
    • “ Filter Managers”
    • Add a Filter and name it
    • Select “traffic from ip addresses”
    • Add the website
    Photo credit http://www.flickr.com/photos/flowector/3452703868/
  • 16. GA Advanced - Custom Reporting See a report with practically any metric compared to practically any dimension
  • 17. New Version Mobile devices
  • 18. New Version - Multi channel
  • 19. Recap
    • Knowing what is going on with your site empowers you
    • Find out what is working and what is not
    • Measure the data points that are most important to you
    • Make assumptions by analyzing trends
    • Fix breaks or wholes in your site
    Photo credit http://www.flickr.com/photos/ashevillein/4233288271/
  • 20. Want to know more?
    • Recorded: 6 Advanced Features in Google Analytics You Should Know
    • Blog: SEO and Analytics
    • Google Analytics Blog
    • SEO moz
    • Analytics training
    • Email: [email_address]
    • Twitter: @hall_web and @amanda_pants
    • More upcoming webinars:
      • Tips to Keep Your Content Fresh
      • Writing for SEO