Using Google Analytics to Measure Website Engagement

Using Google Analytics to Measure Website Engagement Photo credit: http://www.flickr.com/photos/sepblog/3542294246/

Who we are Hall Internet Marketing Portland, Maine In business over 12 years @hall_web Amanda O’Brien VP of Marketing @amanda_pants

What we will talk about
What is Google Analytics
How to add it to your website
Important features to check regularly
Cool extra features
Photo credit: http://www.flickr.com/photos/charlottesphotogallery/5784901344/

What is Google Analytics?
Free tool
Tons of information
Don’t drown in the details
Make note of trends
Tells you who came, when and what they did
24 hour increments
No back dated data
Photo credit: http://www.flickr.com/photos/simiezzz/647478939/

Why you need it
Track how people got there
Determine what is working and what is not
Knowledge is power
Refine your efforts
Photo credit: http://www.flickr.com/photos/37996594214@N01/51722696/

Getting started
Sign up = google.com/analytics/
Generate your unique code
Javascript snippet
Ads and javascript blocked? Won’t get the data.
Add to your website before </body> tag
Only have to add once
Does not affect the look of your website
Photo credit: http://www.flickr.com/photos/jakeandlindsay/5524669257/

What you can measure Photo credit: http://www.flickr.com/photos/torikoch/4653745463/

Visitors
Visits
Unique visitors
Pageviews/Average Pageviews
Time on site
Bounce rate
New Visits
Browsers
Photo credit: http://www.flickr.com/photos/repoort/134730464/

Traffic Sources
Direct Traffic
Referring sites
Search Engines
Keywords
Getting more balanced pie
Photo credit http://www.flickr.com/photos/zouny/4348302981//

Content
Top content
Top landing pages
Top exit pages

Goals and ecommerce
Add value to your visits
Set up Goal and Goal funnel
Set up ecommerce tracking

Important things to track
Inbound sources
Top content
Keyword searches
New visitors
Photo credit http://www.flickr.com/photos/h_is_for_home/3707580179/

Adjusting the time line
Adjusting times
Comparing times
YoY
Quarter
Month

Email reports
Make the reports that matter come to you, or your staff
Photo credit http://www.flickr.com/photos/9009139@N08/2959912279/

Remove your IP
“ Filter Managers”
Add a Filter and name it
Select “traffic from ip addresses”
Add the website
Photo credit http://www.flickr.com/photos/flowector/3452703868/

GA Advanced - Custom Reporting See a report with practically any metric compared to practically any dimension

New Version Mobile devices

New Version - Multi channel

Recap
Knowing what is going on with your site empowers you
Find out what is working and what is not
Measure the data points that are most important to you
Make assumptions by analyzing trends
Fix breaks or wholes in your site
Photo credit http://www.flickr.com/photos/ashevillein/4233288271/

Want to know more?
Recorded: 6 Advanced Features in Google Analytics You Should Know
Blog: SEO and Analytics
Google Analytics Blog
SEO moz
Analytics training
Email: [email_address]
Twitter: @hall_web and @amanda_pants
More upcoming webinars:
Tips to Keep Your Content Fresh
Writing for SEO

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Using Google Analytics to Measure Website Engagement

by Hall Internet Marketing on Sep 06, 2011

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Using Google Analytics to Measure Website Engagement — Presentation Transcript