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Using Google Analytics to Measure Website Engagement
 

Using Google Analytics to Measure Website Engagement

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    Using Google Analytics to Measure Website Engagement Using Google Analytics to Measure Website Engagement Presentation Transcript

    • Using Google Analytics to Measure Website Engagement Photo credit: http://www.flickr.com/photos/sepblog/3542294246/
    • Who we are Hall Internet Marketing Portland, Maine In business over 12 years @hall_web Amanda O’Brien VP of Marketing @amanda_pants
    • What we will talk about
      • What is Google Analytics
      • How to add it to your website
      • Important features to check regularly
      • Cool extra features
      Photo credit: http://www.flickr.com/photos/charlottesphotogallery/5784901344/
    • What is Google Analytics?
      • Free tool
      • Tons of information
        • Don’t drown in the details
        • Make note of trends
      • Tells you who came, when and what they did
      • 24 hour increments
      • No back dated data
      Photo credit: http://www.flickr.com/photos/simiezzz/647478939/
    • Why you need it
      • Track how people got there
      • Determine what is working and what is not
      • Knowledge is power
      • Refine your efforts
      Photo credit: http://www.flickr.com/photos/37996594214@N01/51722696/
    • Getting started
      • Sign up = google.com/analytics/
      • Generate your unique code
        • Javascript snippet
        • Ads and javascript blocked? Won’t get the data.
      • Add to your website before </body> tag
      • Only have to add once
      • Does not affect the look of your website
      Photo credit: http://www.flickr.com/photos/jakeandlindsay/5524669257/
    • What you can measure Photo credit: http://www.flickr.com/photos/torikoch/4653745463/
    • Visitors
      • Visits
      • Unique visitors
      • Pageviews/Average Pageviews
      • Time on site
      • Bounce rate
      • New Visits
      • Browsers
      Photo credit: http://www.flickr.com/photos/repoort/134730464/
    • Traffic Sources
      • Direct Traffic
      • Referring sites
      • Search Engines
      • Keywords
      • Getting more balanced pie
      Photo credit http://www.flickr.com/photos/zouny/4348302981//
    • Content
      • Top content
      • Top landing pages
      • Top exit pages
    • Goals and ecommerce
      • Add value to your visits
      • Set up Goal and Goal funnel
      • Set up ecommerce tracking
    • Important things to track
      • Inbound sources
      • Top content
      • Keyword searches
      • New visitors
      Photo credit http://www.flickr.com/photos/h_is_for_home/3707580179/
    • Adjusting the time line
      • Adjusting times
      • Comparing times
        • YoY
        • Quarter
        • Month
    • Email reports
      • Make the reports that matter come to you, or your staff
      Photo credit http://www.flickr.com/photos/9009139@N08/2959912279/
    • Remove your IP
      • “ Filter Managers”
      • Add a Filter and name it
      • Select “traffic from ip addresses”
      • Add the website
      Photo credit http://www.flickr.com/photos/flowector/3452703868/
    • GA Advanced - Custom Reporting See a report with practically any metric compared to practically any dimension
    • New Version Mobile devices
    • New Version - Multi channel
    • Recap
      • Knowing what is going on with your site empowers you
      • Find out what is working and what is not
      • Measure the data points that are most important to you
      • Make assumptions by analyzing trends
      • Fix breaks or wholes in your site
      Photo credit http://www.flickr.com/photos/ashevillein/4233288271/
    • Want to know more?
      • Recorded: 6 Advanced Features in Google Analytics You Should Know
      • Blog: SEO and Analytics
      • Google Analytics Blog
      • SEO moz
      • Analytics training
      • Email: [email_address]
      • Twitter: @hall_web and @amanda_pants
      • More upcoming webinars:
        • Tips to Keep Your Content Fresh
        • Writing for SEO