Twitter is all the rage but is it really helpful in your business? This presentation is more technical and advanced and helps to brainstorm applications, tools, hastags, Twitter Search, content and
Twitter is all the rage but is it really helpful in your business? This presentation is more technical and advanced and helps to brainstorm applications, tools, hastags, Twitter Search, content and how to optimize your Twitter profile.
Developing Your Strategy 1. Set company policies 2. Set measurable goals 3. Listen before you talk 4. Find communities that matter 5. Create a content strategy 6. Choose the tools that will work best for you 7. Deliver engaging and interesting content 8. Measure results 9. You have to give to get
BEFORE there is a question or problem – revamp if necessary
WHO is going to be your company voice?
WHO is going to follow up with online inquiries?
WHAT are you going to use for content?
WHAT communities have value for your company?
WHEN? How often are you going to participate?
WHERE? From work? Home? Vacation/sick backup plan?
WHY? Always keep your business goals in mind!
Employees and Social Networks 1. Explain the importance of Social Media 2. Be authentic 3. Own up – apologize if necessary 4. Think before you Tweet 5. Who is your audience 6. Common sense 7. Give credit where credit is due 8. Value 9. Measure results – measure individual results 10. Who is saying what?
Follow Hall: Hall_Web Follow Amanda: amanda_pants Twitter Help: http://help.twitter.com/portal Chris Brogan 50 ways to use Twitter for Business: http://www.chrisbrogan.com/50-ideas-on-using-twitter-for-business/