Twitter for Business - Intermediate/Advanced


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Twitter is all the rage but is it really helpful in your business? This presentation is more technical and advanced and helps to brainstorm applications, tools, hastags, Twitter Search, content and how to optimize your Twitter profile.

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Twitter for Business - Intermediate/Advanced

  1. 1. Using Twitter for Business Hall Web Services
  2. 2. Who We Are Amanda O'Brien Inbound Marketing Manager [email_address] <ul><li>Hall Web Services </li></ul><ul><li> </li></ul><ul><li>10+ Years in Business </li></ul>@Hall_Web @amanda_pants
  3. 3. I'm Not Fred (sorry to disappoint)‏ Next Week: Fred - Show, Don't Tell: How to Use Video to Tell Your Story June 30: Amanda and Fred - Roundtable: Blogging for Business
  4. 4. Got Questions? <ul><li>Use GoToWebinar “Chat” or “Ask a Question” </li></ul><ul><li>Twitter with #SEOvision tag </li></ul>
  5. 5. What we expect you to know: <ul><li>Microblogging </li></ul><ul><li>Send and read follower's updates </li></ul><ul><li>Have an account </li></ul><ul><li>Real time </li></ul>What you will learn: <ul><li>Strategy </li></ul><ul><li>Hashtags, Twitter Search </li></ul><ul><li>Optimize your profile </li></ul><ul><li>Applications </li></ul>
  6. 6. <ul><li>Corporate Transparency </li></ul><ul><li>Build Trust with Customers </li></ul><ul><li>Generate Inbound Links </li></ul><ul><li>Reputation Management </li></ul><ul><li>Promote your blog and website </li></ul><ul><li>Inexpensive </li></ul><ul><li>Build relationships before purchasing point </li></ul><ul><li>Be a part of the conversation that is already going on </li></ul><ul><li>Extend your events, seminars, webcasts, conventions </li></ul>Benefits of Social Networking
  7. 7. Time to Re-think Your Marketing Strategy! <ul><li>Old/Outbound Marketing </li></ul><ul><li>TV Radio Ads </li></ul><ul><li>Print Ads </li></ul><ul><li>Direct Mail </li></ul><ul><li>Telemarketing </li></ul>An Interruption An Interaction <ul><li>New/Inbound Marketing </li></ul><ul><li>Social Media </li></ul><ul><li>SEO/SEM </li></ul><ul><li>Blogging </li></ul><ul><li>Online Videos </li></ul>
  8. 8. No Magic Bullet <ul><li>Traditional Marketing is dying </li></ul><ul><li>Twitter is one Social Networking Site </li></ul><ul><li>Social Networking is part of Inbound Marketing </li></ul><ul><li>Have an Inbound Marketing Plan </li></ul><ul><li>Part of your company communication strategy </li></ul><ul><li>Don't tweet just to tweet </li></ul>
  9. 9. Developing Your Strategy 1. Set company policies 2. Set measurable goals 3. Listen before you talk 4. Find communities that matter 5. Create a content strategy 6. Choose the tools that will work best for you 7. Deliver engaging and interesting content 8. Measure results 9. You have to give to get
  10. 10. Strategy <ul><li>Where are you now? </li></ul><ul><li>What do you want to achieve? </li></ul><ul><li>How does this fit in with your business goals? </li></ul><ul><li>Make the goals measurable </li></ul><ul><li>Number of followers </li></ul><ul><li>Number of Tweets </li></ul><ul><li>How many replies? </li></ul><ul><li>How many ReTweets? </li></ul>Goals
  11. 11. Measurable Goals (better) <ul><li>Google Analytics! Get it! Traffic Sources? </li></ul><ul><li>Specific landing pages </li></ul><ul><li>User conversion on those landing pages (convert) </li></ul><ul><li>Actions taken? Downloads, purchases, forms </li></ul><ul><li>Customer Service calls lower? </li></ul><ul><li>Dang math! </li></ul>
  12. 12. Set Company Policies <ul><li>BEFORE there is a question or problem – revamp if necessary </li></ul><ul><li>WHO is going to be your company voice? </li></ul><ul><li>WHO is going to follow up with online inquiries? </li></ul><ul><li>WHAT are you going to use for content? </li></ul><ul><li>WHAT communities have value for your company? </li></ul><ul><li>WHEN? How often are you going to participate? </li></ul><ul><li>WHERE? From work? Home? Vacation/sick backup plan? </li></ul><ul><li>WHY? Always keep your business goals in mind! </li></ul>
  13. 13. Employees and Social Networks 1. Explain the importance of Social Media 2. Be authentic 3. Own up – apologize if necessary 4. Think before you Tweet 5. Who is your audience 6. Common sense 7. Give credit where credit is due 8. Value 9. Measure results – measure individual results 10. Who is saying what?
  14. 14. Time Consuming <ul><li>Set 3 times a day to dedicate 15 - 30 minutes </li></ul><ul><li>Applications: Tweetdeck, Splittweet, </li></ul><ul><li>Tweet Later, Hootsuite </li></ul><ul><li>Tweet Beep </li></ul><ul><li>Measure results </li></ul><ul><ul><li>maybe you are spending too much time in the wrong community </li></ul></ul><ul><li>Relevant Email addresses for alerts </li></ul><ul><li>Take it offline and pair with other marketing efforts </li></ul>
  15. 15. I have a profile – Now What?! <ul><li>Image of YOU </li></ul><ul><li>Brands can be people too – the Social Web </li></ul><ul><li>Optimize your Twitter profile </li></ul><ul><ul><li>Name, Twitter name, description </li></ul></ul><ul><ul><li>Description is your meta description </li></ul></ul><ul><li>Add your location – not “Your computer”, “Planet Earth” etc. </li></ul><ul><li>Twitter specific landing page </li></ul><ul><li>Add quality followers that care about your content </li></ul>Photo credit:
  16. 16. Building followers <ul><li>Twitter Search </li></ul><ul><li>Nearby Tweets </li></ul><ul><li>Favorite blogger? Industry leader? Subscribe RSS? Then follow too! </li></ul><ul><li>#followfriday </li></ul><ul><li>Comment on blogs – Use Twitter URL </li></ul><ul><li>Events tradeshows </li></ul><ul><li>Email footer </li></ul><ul><li>Business Cards </li></ul><ul><li>Search email address book – Yahoo, Gmail, AOL </li></ul><ul><li>Focus on the relationships not the technology </li></ul><ul><li>Content, content, content </li></ul>
  17. 17. Twitter Search <ul><li> </li></ul><ul><li>Google for tweets </li></ul><ul><li>Real time </li></ul><ul><li>Brand Reputation </li></ul><ul><li>Search: hobbies, interests, company, products, customers </li></ul><ul><li>Giant cocktail party but you can eavesdrop on any conversation you want </li></ul>
  18. 18. Twitter Search Advanced
  19. 19. Using Hashtags <ul><li>#hashtag #SEOvision </li></ul><ul><li>Mark your conversations </li></ul><ul><li>Events now have real time online aspect </li></ul><ul><li>#insights09 #sxsw </li></ul><ul><li>TV #lost - Sporting Events #redsox </li></ul><ul><li>Make your own </li></ul><ul><li> - Hashtag Directory </li></ul>
  20. 20. TweetDeck <ul><li>Groups </li></ul><ul><li>Searches </li></ul><ul><li>Facebook </li></ul><ul><li>URL shortener </li></ul><ul><li>10 columns </li></ul>
  21. 21. Hootsuite and SplitTweet <ul><li>Manage Multiple accounts </li></ul><ul><li>Tweet from multiple accounts </li></ul><ul><li>Hootsuite: </li></ul><ul><ul><li>Link analytics </li></ul></ul><ul><ul><li>URL shortening tool </li></ul></ul><ul><ul><li>Send later </li></ul></ul><ul><li>Split Tweet </li></ul><ul><ul><li>Brand mentions </li></ul></ul>
  22. 22. Tweetlater <ul><li>Schedule Tweets </li></ul><ul><li>Track Keywords </li></ul><ul><li>Set up auto Dms - careful! </li></ul><ul><li>URL shortener </li></ul><ul><li>Automatic follows and unfollows </li></ul>
  23. 23. TweetBeep <ul><li>Google Alerts for Twitter </li></ul><ul><li>Every Day, Every Hour (pay 15 minutes) </li></ul><ul><li>Same filters as Twitter Search Advanced </li></ul><ul><li>Domain alerts – including shortners ($) </li></ul>
  24. 24. Don't <ul><li>Not participate </li></ul><ul><li>Sell sell sell </li></ul><ul><li>Give up right away </li></ul><ul><li>Forget to have a plan </li></ul><ul><li>Forget to think before you Tweet </li></ul>
  25. 25. Recap <ul><li>No Magic Bullet </li></ul><ul><li>Part of your business communication plan </li></ul><ul><li>Have a plan </li></ul><ul><li>Measurable Goals </li></ul><ul><li>Company policies </li></ul><ul><li>Optimize your profile </li></ul><ul><li>Build followers who care, listen and share (patient) </li></ul><ul><li>Use Twitter Search and Hashtags </li></ul><ul><li>Use Applications </li></ul><ul><li>Lighten up </li></ul>
  26. 26. Get Started! <ul><li>SEO Vision Blog - </li></ul><ul><li>SEO Audio Podcast – </li></ul><ul><li>Webinars – </li></ul><ul><li>Call us! 1-877-425-5932 (HALL-WEB)‏ </li></ul>Follow Hall: Hall_Web Follow Amanda: amanda_pants Twitter Help: Chris Brogan 50 ways to use Twitter for Business: