Twitter for Business - Intermediate and Advanced

Using Twitter for Business Intermediate/Advanced Twittering

Who We Are Amanda O'Brien VP of Marketing [email_address] @amanda_pants Hall Internet Marketing www.hallme.com @Hall_Web

Got Questions?
Use GoToWebinar “Ask a Question”
Twitter with @hall_web

Has Marketing changed? Go to where your customers and decision makers are. Is Twitter for everyone? Probably not. Photo credit: http://www.flickr.com/photos/kapkap/274808215/sizes/l/in/photostream/

No Magic Bullet
Twitter is one Social Networking Site
Social Networking is part of Inbound Marketing
Have an Inbound Marketing Plan
Part of your company communication strategy
Have a place for them to go and convert
Don't tweet just to tweet

Developing Your Strategy 1. Set company policies 2. Set measurable goals 3. Listen before you talk 4. Find communities/people that matter 5. Create a content strategy 6. Choose the tools that will work best for you 7. Deliver engaging and interesting content 8. Measure results 9. You have to give to get

Strategy
Where are you now?
What do you want to achieve?
How does this fit in with your business goals?
How are you going to get there?
Make the goals measurable
Number of followers
Number of Tweets
How many replies
How many ReTweets
Number Goals for Reach Photo credit: http://www.flickr.com/photos/cambodia4kidsorg/3085209738/sizes/m/in/photostream/

Measurable Goals (better)
Google Analytics ! Get it! Traffic Sources?
Specific landing pages
Conversion on those landing pages (convert)
Influence – Lists? Mentions?
Actions taken? Downloads, purchases, forms
Dang math!
Align with business goals and keep track

Employees and Social Networks 1. Explain the importance of Social Media 2. Be authentic 3. Own up – apologize if necessary 4. Think before you Tweet 5. Who is your audience 6. Common sense 7. Give credit where credit is due 8. Add value 9. Measure results 10. Who is saying what?

Time Consuming
Set 3 times a day to dedicate 15 - 30 minutes
Track your time
Applications
Measure results
maybe you are spending too much time in the wrong community
Email Alerts
Take it offline and pair with other marketing efforts

“ Twitter’s a stream. Dip in when you can. Get what you need. Close it and reenter life.” Chris Brogan of chrisbrogan.com Photo credit: http://www.flickr.com/photos/makelessnoise/240072417/sizes/l/in/photostream/

I have a profile – Now What?!
Image of YOU or your logo? Discuss
Brands can be people too – the Social Web
Optimize your Twitter profile
Name, Twitter name, description
People can search descriptions
The more lived in = more trust
Add your location – not “Your computer”, “Planet Earth” etc.
Twitter specific landing page
Add quality followers that care about your content

Building followers
Twitter Search ( search.twitter.com ), Twitter Lists
Nearby Tweets
Favorite blogger? Industry leader? Subscribe RSS?
#followfriday #FF
Be nice
Be consistent
Comment on blogs – Use Twitter URL
Events, tradeshows
Email footer
Business Cards, Bump
Search email address book – Yahoo, Gmail, AOL
LinkedIn Connections, CRM
Focus on the relationships not the technology
Content, content, content
Don’t pay for them

Using Hashtags
#hashtag
Mark your conversations
Events now have real time online aspect
#sxsw #smbme
Make your own
http://hashtags.org - Hashtag Directory

Tweetchat
#blogchat Sundays 9PM EST
#b2bchat Thursdays 8PM EST
#smallbizchat Wednesdays 8PM EST
#journchat Mondays 8PM EST
http://www.meryl.net/2009/05/06/list-of-twitter-chats/
Contribute, add value, don’t sell – make relationships
Twitter Chats

Integrate
Follow Buttons
Widgets
Tweet Buttons
Direct Mail pieces
Email footer
Tweet your email newsletter

Twitter Search
http://search.twitter.com
Google for tweets
Real time
Brand Reputation
Search: hobbies, interests, company, products, customers
Giant cocktail party but you can eavesdrop on any conversation you want

Twitter Search Advanced

Twitter Search Operators Tweet –word : Look for tweets that mention a word but doesn’t include another. To:user : See who is sending tweets to a particular user Filter:links : Find tweet that include a link More? http://support.twitter.com/articles/71577-how-to-use-advanced-twitter-search-operators

Validator
Great way to find new people
Events, specialties, location etc.
What are you listed for?
What can you create lists for?
Using Twitter Lists

Applications: TweetDeck
Groups
Searches
Facebook
LinkedIn
Multiple accounts
Schedule tweets
Columns
Desktop or Safari
iPhone or Android
Keep organized

Hootsuite, Seesmic etc.
Accounts with multiple users
Analytics
What is your network using?

Content, content, content
120 is the new 140
SMO – Social Media Optimization
Should you tweet multiple times?
. @hall_web
Retweet vesus RT?
Build relationships
Stay on message

Clean Up Your Account
Manage Flitter http://manageflitter.com
Clean up and manage who you follow.
Find out who isn’t following you back.
Find out which inactive accounts you follow.
Search effectively in your Twitter stream.
Find followers who do not have a profile picture.
See who of your followers are quiete and who is talkative (maybe too talkative).

Bit.ly

Recap
No Magic Bullet
Part of your business communication plan
Have a plan
Measurable Goals
Company policies
Optimize your profile
Build followers who care, listen and share (patient)
Use Twitter Search, Hashtags and Twitter Lists
Use Applications
Lighten up

Get Started Set Goals Numbers you can latch onto. Log the data so you have a starting point. From there, develop your strategy! Clean up your Twitter account with Manage Flitter. Remove anyone who will lot help you get to your goals. Research tools that will work best in your workflow. Test one a week or commit. Schedule time to build relationships.

Thank you!
SEO Vision Blog - http://www.hallme.com/blog
Webinars – http://www.hallme.com/search-marketing-webinars.php
Next week: Basics of Using a CMS: How it Works and Getting Over the Learning Curve
Call us! 1-877-425-5932 (HALL-WEB) ‏
[email_address]
Follow Hall: Hall_Web Follow Amanda: amanda_pants Twitter Help: http://help.twitter.com/portal Twitter for Business: http://business.twitter.com/ Chris Brogan 50 ways to use Twitter for Business: http://www.chrisbrogan.com/50-ideas-on-using-twitter-for-business /

Twitter for Business - Intermediate and Advanced

by Hall Internet Marketing on Feb 15, 2011

Accessibility

Categories

Tags

Upload Details

Usage Rights

1 Embed 15

Statistics

Twitter for Business - Intermediate and Advanced — Presentation Transcript