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Twitter For Business

Twitter For Business



Sure, you've heard of this crazy thing called Twitter that enables you to micro-blog your story in 140 characters or less... but you already have enough to do, right? Hold on a second! Tune into this ...

Sure, you've heard of this crazy thing called Twitter that enables you to micro-blog your story in 140 characters or less... but you already have enough to do, right? Hold on a second! Tune into this webinar that talks about how Twitter can be used by businesses as a way to reach out to customers, listen to conversations, and respond to events as they happen.



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    Twitter For Business Twitter For Business Presentation Transcript

    • Tweeting for your business Hall Web Services
    • Who We Are Amanda O'Brien Inbound Marketing Manager [email_address]
      • Hall Web Services
      • www.hallme.com
      • 10+ Years in Business
      @Hall_Web @amanda_pants
    • Got Questions?
      • Use GoToWebinar “Chat” or “Ask a Question”
      • Twitter with @Hall_Web
    • Twitter Mania
    • What IS it? www.twitter.com
      • Microblogging
      • Send and read follower's updates
      • 3 rd largest Social Network – 6 million unique monthly visitors
      • Median age of user is 31 (Facebook 26) ‏
      • Largest age group on Twitter - 35-49
      • What are you doing?
      Photo credit: http://www.flickr.com/photos/matthamm/3383916444/
    • What am I doing? Like: Putting on my socks? Brushing my teeth? Eating lunch? Going to the dentist? Who cares about that? NO ONE What am I doing?
      • Connect with other people
      • Share your expertise
      • Push traffic to your website/blog
      • Keep up on trending topics
      • Real-time responses/feedback/info
      • Reputation Management
      • Extend the life of events/trade shows
      What am I doing?
    • No Magic Bullet
      • Traditional Marketing is dying
      • Twitter is one Social Networking Site
      • Social Networking is part of Inbound Marketing
      • Have an Inbound Marketing Plan
      • Don't tweet just to tweet
    • Time to Re-think Your Marketing Strategy!
      • Old/Outbound Marketing
      • TV Radio Ads
      • Print Ads
      • Direct Mail
      • Telemarketing
      An Interruption An Interaction
      • New/Inbound Marketing
      • Social Media
      • SEO/SEM
      • Blogging
      • Viral Videos
      • Corporate Transparency
      • Build Trust with Customers
      • Personalized Buying – Lowering Risk
      • Generate Inbound Links
      • Reputation Management
      • Promote your blog and website
      • Inexpensive
      • Build relationships before purchasing point
      • Be a part of the conversation that is already going on
      • Extend your events, seminars, webcasts, conventions
      Benefits of Social Networking
    • Developing Your Strategy 1. Set company policies 2. Set measurable goals 3. Listen before you talk 4. Find communities/connections that matter 5. Create a content strategy 6. Choose the tools that will work best for you 7. Deliver engaging and interesting content 8. Measure results 9. You have to give to get
    • Strategy
      • Where are you now?
      • What do you want to achieve?
      • How does this fit in with your business goals?
      • Make the goals measurable
      • Number of followers
      • Number of Tweets
      • How many replies?
      • How many ReTweets?
      • Click Thrus – Traffic Sources
      • Number of relevant Lists
    • How to get Started
      • www.twitter.com
      • Create a username (cocktail party rule)
      • Add a background
      • Add a short summary about yourself (keyword dense)
      • Add a photo of YOU (close, square, small)
      • Add your website/blog URLs
      • Listen
    • How to get Started - Listen
      • Handle – is your Twitter name
      • @ Hall_Web - @ means you are talking or replying to that person
      • Follow – Subscribe to receive someone's tweets
      • RT or ReTweet – Republishng someone else's Tweet
      • DM or Direct Message – A private tweet only for the intended
      • Hashtag or # - A way to search topics or tag your tweet as part of a larger topic other people are talking about
      You only have 140 characters so people tend to talk funny
    • Twitter Search
      • http://search.twitter.com
      • Google for tweets
      • Real time
      • Brand Reputation
      • Search: hobbies, interests, company, products, customers
      • Giant cocktail party but you can eavesdrop on any conversation you want
    • Using Hashtags
      • #hashtag
      • Mark your conversations
      • Events now have real time online aspect
      • #insights09 #sxsw #seo
      • TV #lost #madmen - Sporting Events #redsox
      • Make your own
      • http://hashtags.org - Hashtag Directory
    • Lists
    • Build Your Network - Followers
      • Friends
      • Coworkers
      • Industry Influencers
      • Buyer Personas
      • News organizations
      • Experts
      • People in your area http://nearbytweets.com
    • Add Value to the Community
      • Listen first
      • Share interesting news
      • Reply to other people's Tweets
      • Ask questions & Answer questions
      • Quality over Quantity
      • Learn to speak the language
      • Search topics
    • Applications
      • When it isn’t enough upgrade
      • Tweetdeck
      • Hootsuite
      • Splittweet, CoTweet
      • TweetBeep
      • Twitpic
      • Twhirl
    • URL Shorteners
      • Bitly
      • Tiny URL
      • Owly
      • And many many more
    • Don't
      • Be a wallflower
      • Sell sell sell
      • Give up right away
      • Forget to think before you Tweet
      Everything you say/write can be used against you in the court of personal opinion!
    • Get Started!
      • SEO Vision Blog - http://www.hallme.com/blog
      • Webinars – http://www.hallme.com/webinars
      • Call us! 1-877-425-5932 (HALL-WEB) ‏
      • [email_address]
      Follow Hall: Hall_Web Follow Amanda: amanda_pants Twitter Help: http:// help.twitter.com /portal Chris Brogan 50 ways to use Twitter for Business: http://www.chrisbrogan.com/50-ideas-on-using-twitter-for-business/ Twitter Business 101: http://business.twitter.com/twitter101 Wikipedia http://en.wikipedia.org/wiki/Twitter