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Sure, you've heard of this crazy thing called Twitter that enables you to micro-blog your story in 140 characters or less... but you already have enough to do, right? Hold on a second! Tune into this …

Sure, you've heard of this crazy thing called Twitter that enables you to micro-blog your story in 140 characters or less... but you already have enough to do, right? Hold on a second! Tune into this webinar that talks about how Twitter can be used by businesses as a way to reach out to customers, listen to conversations, and respond to events as they happen.

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  • 1. Tweeting for your business Hall Web Services
  • 2. Who We Are Amanda O'Brien Inbound Marketing Manager [email_address]
    • Hall Web Services
    • www.hallme.com
    • 10+ Years in Business
    @Hall_Web @amanda_pants
  • 3. Got Questions?
    • Use GoToWebinar “Chat” or “Ask a Question”
    • Twitter with @Hall_Web
  • 4. Twitter Mania
  • 5. What IS it? www.twitter.com
    • Microblogging
    • Send and read follower's updates
    • 3 rd largest Social Network – 6 million unique monthly visitors
    • Median age of user is 31 (Facebook 26) ‏
    • Largest age group on Twitter - 35-49
    • What are you doing?
    Photo credit: http://www.flickr.com/photos/matthamm/3383916444/
  • 6. What am I doing? Like: Putting on my socks? Brushing my teeth? Eating lunch? Going to the dentist? Who cares about that? NO ONE What am I doing?
  • 7.
    • Connect with other people
    • Share your expertise
    • Push traffic to your website/blog
    • Keep up on trending topics
    • Real-time responses/feedback/info
    • Reputation Management
    • Extend the life of events/trade shows
    What am I doing?
  • 8. No Magic Bullet
    • Traditional Marketing is dying
    • Twitter is one Social Networking Site
    • Social Networking is part of Inbound Marketing
    • Have an Inbound Marketing Plan
    • Don't tweet just to tweet
  • 9. Time to Re-think Your Marketing Strategy!
    • Old/Outbound Marketing
    • TV Radio Ads
    • Print Ads
    • Direct Mail
    • Telemarketing
    An Interruption An Interaction
    • New/Inbound Marketing
    • Social Media
    • SEO/SEM
    • Blogging
    • Viral Videos
  • 10.
    • Corporate Transparency
    • Build Trust with Customers
    • Personalized Buying – Lowering Risk
    • Generate Inbound Links
    • Reputation Management
    • Promote your blog and website
    • Inexpensive
    • Build relationships before purchasing point
    • Be a part of the conversation that is already going on
    • Extend your events, seminars, webcasts, conventions
    Benefits of Social Networking
  • 11. Developing Your Strategy 1. Set company policies 2. Set measurable goals 3. Listen before you talk 4. Find communities/connections that matter 5. Create a content strategy 6. Choose the tools that will work best for you 7. Deliver engaging and interesting content 8. Measure results 9. You have to give to get
  • 12. Strategy
    • Where are you now?
    • What do you want to achieve?
    • How does this fit in with your business goals?
    • Make the goals measurable
    • Number of followers
    • Number of Tweets
    • How many replies?
    • How many ReTweets?
    • Click Thrus – Traffic Sources
    • Number of relevant Lists
    Goals
  • 13. How to get Started
    • www.twitter.com
    • Create a username (cocktail party rule)
    • Add a background
    • Add a short summary about yourself (keyword dense)
    • Add a photo of YOU (close, square, small)
    • Add your website/blog URLs
    • Listen
  • 14. How to get Started - Listen
    • Handle – is your Twitter name
    • @ Hall_Web - @ means you are talking or replying to that person
    • Follow – Subscribe to receive someone's tweets
    • RT or ReTweet – Republishng someone else's Tweet
    • DM or Direct Message – A private tweet only for the intended
    • Hashtag or # - A way to search topics or tag your tweet as part of a larger topic other people are talking about
    You only have 140 characters so people tend to talk funny
  • 15. Twitter Search
    • http://search.twitter.com
    • Google for tweets
    • Real time
    • Brand Reputation
    • Search: hobbies, interests, company, products, customers
    • Giant cocktail party but you can eavesdrop on any conversation you want
  • 16. Using Hashtags
    • #hashtag
    • Mark your conversations
    • Events now have real time online aspect
    • #insights09 #sxsw #seo
    • TV #lost #madmen - Sporting Events #redsox
    • Make your own
    • http://hashtags.org - Hashtag Directory
  • 17. Lists
  • 18. Build Your Network - Followers
    • Friends
    • Coworkers
    • Industry Influencers
    • Buyer Personas
    • News organizations
    • Experts
    • People in your area http://nearbytweets.com
  • 19. Add Value to the Community
    • Listen first
    • Share interesting news
    • Reply to other people's Tweets
    • Ask questions & Answer questions
    • Quality over Quantity
    • Learn to speak the language
    • Search topics
  • 20. Applications
    • When it isn’t enough upgrade
    • Tweetdeck
    • Hootsuite
    • Splittweet, CoTweet
    • TweetBeep
    • Twitpic
    • Twhirl
  • 21. URL Shorteners
    • Bitly
    • Tiny URL
    • Owly
    • And many many more
  • 22. Don't
    • Be a wallflower
    • Sell sell sell
    • Give up right away
    • Forget to think before you Tweet
    Everything you say/write can be used against you in the court of personal opinion!
  • 23. Get Started!
    • SEO Vision Blog - http://www.hallme.com/blog
    • Webinars – http://www.hallme.com/webinars
    • Call us! 1-877-425-5932 (HALL-WEB) ‏
    • [email_address]
    Follow Hall: Hall_Web Follow Amanda: amanda_pants Twitter Help: http:// help.twitter.com /portal Chris Brogan 50 ways to use Twitter for Business: http://www.chrisbrogan.com/50-ideas-on-using-twitter-for-business/ Twitter Business 101: http://business.twitter.com/twitter101 Wikipedia http://en.wikipedia.org/wiki/Twitter