Twitter For Business


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Sure, you've heard of this crazy thing called Twitter that enables you to micro-blog your story in 140 characters or less... but you already have enough to do, right? Hold on a second! Tune into this webinar that talks about how Twitter can be used by businesses as a way to reach out to customers, listen to conversations, and respond to events as they happen.

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Twitter For Business

  1. 1. Tweeting for your business Hall Web Services
  2. 2. Who We Are Amanda O'Brien Inbound Marketing Manager [email_address] <ul><li>Hall Web Services </li></ul><ul><li> </li></ul><ul><li>10+ Years in Business </li></ul>@Hall_Web @amanda_pants
  3. 3. Got Questions? <ul><li>Use GoToWebinar “Chat” or “Ask a Question” </li></ul><ul><li>Twitter with @Hall_Web </li></ul>
  4. 4. Twitter Mania
  5. 5. What IS it? <ul><li>Microblogging </li></ul><ul><li>Send and read follower's updates </li></ul><ul><li>3 rd largest Social Network – 6 million unique monthly visitors </li></ul><ul><li>Median age of user is 31 (Facebook 26) ‏ </li></ul><ul><li>Largest age group on Twitter - 35-49 </li></ul><ul><li>What are you doing? </li></ul>Photo credit:
  6. 6. What am I doing? Like: Putting on my socks? Brushing my teeth? Eating lunch? Going to the dentist? Who cares about that? NO ONE What am I doing?
  7. 7. <ul><li>Connect with other people </li></ul><ul><li>Share your expertise </li></ul><ul><li>Push traffic to your website/blog </li></ul><ul><li>Keep up on trending topics </li></ul><ul><li>Real-time responses/feedback/info </li></ul><ul><li>Reputation Management </li></ul><ul><li>Extend the life of events/trade shows </li></ul>What am I doing?
  8. 8. No Magic Bullet <ul><li>Traditional Marketing is dying </li></ul><ul><li>Twitter is one Social Networking Site </li></ul><ul><li>Social Networking is part of Inbound Marketing </li></ul><ul><li>Have an Inbound Marketing Plan </li></ul><ul><li>Don't tweet just to tweet </li></ul>
  9. 9. Time to Re-think Your Marketing Strategy! <ul><li>Old/Outbound Marketing </li></ul><ul><li>TV Radio Ads </li></ul><ul><li>Print Ads </li></ul><ul><li>Direct Mail </li></ul><ul><li>Telemarketing </li></ul>An Interruption An Interaction <ul><li>New/Inbound Marketing </li></ul><ul><li>Social Media </li></ul><ul><li>SEO/SEM </li></ul><ul><li>Blogging </li></ul><ul><li>Viral Videos </li></ul>
  10. 10. <ul><li>Corporate Transparency </li></ul><ul><li>Build Trust with Customers </li></ul><ul><li>Personalized Buying – Lowering Risk </li></ul><ul><li>Generate Inbound Links </li></ul><ul><li>Reputation Management </li></ul><ul><li>Promote your blog and website </li></ul><ul><li>Inexpensive </li></ul><ul><li>Build relationships before purchasing point </li></ul><ul><li>Be a part of the conversation that is already going on </li></ul><ul><li>Extend your events, seminars, webcasts, conventions </li></ul>Benefits of Social Networking
  11. 11. Developing Your Strategy 1. Set company policies 2. Set measurable goals 3. Listen before you talk 4. Find communities/connections that matter 5. Create a content strategy 6. Choose the tools that will work best for you 7. Deliver engaging and interesting content 8. Measure results 9. You have to give to get
  12. 12. Strategy <ul><li>Where are you now? </li></ul><ul><li>What do you want to achieve? </li></ul><ul><li>How does this fit in with your business goals? </li></ul><ul><li>Make the goals measurable </li></ul><ul><li>Number of followers </li></ul><ul><li>Number of Tweets </li></ul><ul><li>How many replies? </li></ul><ul><li>How many ReTweets? </li></ul><ul><li>Click Thrus – Traffic Sources </li></ul><ul><li>Number of relevant Lists </li></ul>Goals
  13. 13. How to get Started <ul><li> </li></ul><ul><li>Create a username (cocktail party rule) </li></ul><ul><li>Add a background </li></ul><ul><li>Add a short summary about yourself (keyword dense) </li></ul><ul><li>Add a photo of YOU (close, square, small) </li></ul><ul><li>Add your website/blog URLs </li></ul><ul><li>Listen </li></ul>
  14. 14. How to get Started - Listen <ul><li>Handle – is your Twitter name </li></ul><ul><li>@ Hall_Web - @ means you are talking or replying to that person </li></ul><ul><li>Follow – Subscribe to receive someone's tweets </li></ul><ul><li>RT or ReTweet – Republishng someone else's Tweet </li></ul><ul><li>DM or Direct Message – A private tweet only for the intended </li></ul><ul><li>Hashtag or # - A way to search topics or tag your tweet as part of a larger topic other people are talking about </li></ul>You only have 140 characters so people tend to talk funny
  15. 15. Twitter Search <ul><li> </li></ul><ul><li>Google for tweets </li></ul><ul><li>Real time </li></ul><ul><li>Brand Reputation </li></ul><ul><li>Search: hobbies, interests, company, products, customers </li></ul><ul><li>Giant cocktail party but you can eavesdrop on any conversation you want </li></ul>
  16. 16. Using Hashtags <ul><li>#hashtag </li></ul><ul><li>Mark your conversations </li></ul><ul><li>Events now have real time online aspect </li></ul><ul><li>#insights09 #sxsw #seo </li></ul><ul><li>TV #lost #madmen - Sporting Events #redsox </li></ul><ul><li>Make your own </li></ul><ul><li> - Hashtag Directory </li></ul>
  17. 17. Lists
  18. 18. Build Your Network - Followers <ul><li>Friends </li></ul><ul><li>Coworkers </li></ul><ul><li>Industry Influencers </li></ul><ul><li>Buyer Personas </li></ul><ul><li>News organizations </li></ul><ul><li>Experts </li></ul><ul><li>People in your area </li></ul>
  19. 19. Add Value to the Community <ul><li>Listen first </li></ul><ul><li>Share interesting news </li></ul><ul><li>Reply to other people's Tweets </li></ul><ul><li>Ask questions & Answer questions </li></ul><ul><li>Quality over Quantity </li></ul><ul><li>Learn to speak the language </li></ul><ul><li>Search topics </li></ul>
  20. 20. Applications <ul><li>When it isn’t enough upgrade </li></ul><ul><li>Tweetdeck </li></ul><ul><li>Hootsuite </li></ul><ul><li>Splittweet, CoTweet </li></ul><ul><li>TweetBeep </li></ul><ul><li>Twitpic </li></ul><ul><li>Twhirl </li></ul>
  21. 21. URL Shorteners <ul><li>Bitly </li></ul><ul><li>Tiny URL </li></ul><ul><li>Owly </li></ul><ul><li>And many many more </li></ul>
  22. 22. Don't <ul><li>Be a wallflower </li></ul><ul><li>Sell sell sell </li></ul><ul><li>Give up right away </li></ul><ul><li>Forget to think before you Tweet </li></ul>Everything you say/write can be used against you in the court of personal opinion!
  23. 23. Get Started! <ul><li>SEO Vision Blog - </li></ul><ul><li>Webinars – </li></ul><ul><li>Call us! 1-877-425-5932 (HALL-WEB) ‏ </li></ul><ul><li>[email_address] </li></ul>Follow Hall: Hall_Web Follow Amanda: amanda_pants Twitter Help: http:// /portal Chris Brogan 50 ways to use Twitter for Business: Twitter Business 101: Wikipedia