Top 10 Tips You Need to Know About Using Twitter for Business
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Top 10 Tips You Need to Know About Using Twitter for Business

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Top 10 Tips You Need to Know About Using Twitter for Business Top 10 Tips You Need to Know About Using Twitter for Business Presentation Transcript

  • Top 10 Tips You Need to Know About Using Twitter for Business
  • Who We Are Amanda O'Brien VP of Marketing [email_address] @amanda_pants Hall Internet Marketing www.hallme.com @Hall_Web
  • Got Questions?
    • Use GoToWebinar “Ask a Question”
    • Twitter with @hall_web
  • Been Here Before?
    • Traffic
    • Website conversions
    • Expert in your industry
    • SEO
    • Followers
    • Earned media
    1. Need to Have Goals “ You’ve got to be very careful if you don’t know where you are going, because you may never get there.”
  • 2. Make Twitter part of your company culture
    • Not just a marketing and PR role
    • Get people involved
    • Educate staff on how and why you are using social media
    • Policies
    • “ You have an HR promblem”
  • 3. Nobody “gets” it
    • Each experienced user uses it the right way for them
    • What works for you?
    • What is getting you towards your goals?
    • Easiest thing to sell on social meida?
    http://www.flickr.com/photos/sepblog/3568837378/sizes/z/in/photostream/
  • 4. Twitter users are mobile
    • They are multitasking
    • Is your site ready?
    • Does this change the content?
    http://blog.compete.com/2011/06/13/four-things-you-might-not-know-about-twitter/
  • 5. Twitter users are more likely to buy
    • Information vs. network
    • Techie/early adopters/information seekers
    • B2B? You too!
    • 1/3 of Millionaires are on Social Media sites
    http://blog.compete.com/2011/06/13/four-things-you-might-not-know-about-twitter/
  • 6. Don’t have to stay on Twitter
    • Get them on your website, capture information
    • FB, LinkedIn? Sure but use your social graces
  • 7. Find the right people
    • Not about how many… it is about who
      • ManageFlitter
    • Search Twitter, advanced
    http://www.flickr.com/photos/kwl/4964939158/sizes/m/in/photostream/
  • 8. Integrate
    • Content on your website to Twitter
    • Twitter with other marketing materials
      • Direct mail
      • Email marketing
      • Press releases
      • Business cards
  • 9. Automation is not the devil
    • You have a business to run
    • Schedule tweets
  • 10. Twitter does and does not effect search rankings
    • Follow: @hall_web @amanda_pants
    • Find us on Facebook! Facebook.com/hallweb
    • Vision Blog: http://www.hallme.com/blog/
    • Upcoming Webinars: http://www.hallme.com/search-marketing-webinars.php
      • August 9: Using QR Codes Creatively and Effectively
    • [email_address]