Top 10 Tips You Need to Know About Using Twitter for Business

Who We Are Amanda O'Brien VP of Marketing [email_address] @amanda_pants Hall Internet Marketing www.hallme.com @Hall_Web

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1. Need to Have Goals “ You’ve got to be very careful if you don’t know where you are going, because you may never get there.”

2. Make Twitter part of your company culture
Not just a marketing and PR role
Get people involved
Educate staff on how and why you are using social media
Policies
“ You have an HR promblem”

3. Nobody “gets” it
Each experienced user uses it the right way for them
What works for you?
What is getting you towards your goals?
Easiest thing to sell on social meida?
http://www.flickr.com/photos/sepblog/3568837378/sizes/z/in/photostream/

4. Twitter users are mobile
They are multitasking
Is your site ready?
Does this change the content?
http://blog.compete.com/2011/06/13/four-things-you-might-not-know-about-twitter/

5. Twitter users are more likely to buy
Information vs. network
Techie/early adopters/information seekers
B2B? You too!
1/3 of Millionaires are on Social Media sites
http://blog.compete.com/2011/06/13/four-things-you-might-not-know-about-twitter/

6. Don’t have to stay on Twitter
Get them on your website, capture information
FB, LinkedIn? Sure but use your social graces

7. Find the right people
Not about how many… it is about who
ManageFlitter
Search Twitter, advanced
http://www.flickr.com/photos/kwl/4964939158/sizes/m/in/photostream/

8. Integrate
Content on your website to Twitter
Twitter with other marketing materials
Direct mail
Email marketing
Press releases
Business cards

9. Automation is not the devil
You have a business to run
Schedule tweets

10. Twitter does and does not effect search rankings

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Top 10 Tips You Need to Know About Using Twitter for Business

by Hall Internet Marketing

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