Top 10 Tips You Need to Know About Using Twitter for Business

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Top 10 Tips You Need to Know About Using Twitter for Business

  1. 1. Top 10 Tips You Need to Know About Using Twitter for Business
  2. 2. Who We Are Amanda O'Brien VP of Marketing [email_address] @amanda_pants Hall Internet Marketing www.hallme.com @Hall_Web
  3. 3. Got Questions? <ul><li>Use GoToWebinar “Ask a Question” </li></ul><ul><li>Twitter with @hall_web </li></ul>
  4. 4. Been Here Before?
  5. 5. <ul><li>Traffic </li></ul><ul><li>Website conversions </li></ul><ul><li>Expert in your industry </li></ul><ul><li>SEO </li></ul><ul><li>Followers </li></ul><ul><li>Earned media </li></ul>1. Need to Have Goals “ You’ve got to be very careful if you don’t know where you are going, because you may never get there.”
  6. 6. 2. Make Twitter part of your company culture <ul><li>Not just a marketing and PR role </li></ul><ul><li>Get people involved </li></ul><ul><li>Educate staff on how and why you are using social media </li></ul><ul><li>Policies </li></ul><ul><li>“ You have an HR promblem” </li></ul>
  7. 7. 3. Nobody “gets” it <ul><li>Each experienced user uses it the right way for them </li></ul><ul><li>What works for you? </li></ul><ul><li>What is getting you towards your goals? </li></ul><ul><li>Easiest thing to sell on social meida? </li></ul>http://www.flickr.com/photos/sepblog/3568837378/sizes/z/in/photostream/
  8. 8. 4. Twitter users are mobile <ul><li>They are multitasking </li></ul><ul><li>Is your site ready? </li></ul><ul><li>Does this change the content? </li></ul>http://blog.compete.com/2011/06/13/four-things-you-might-not-know-about-twitter/
  9. 9. 5. Twitter users are more likely to buy <ul><li>Information vs. network </li></ul><ul><li>Techie/early adopters/information seekers </li></ul><ul><li>B2B? You too! </li></ul><ul><li>1/3 of Millionaires are on Social Media sites </li></ul>http://blog.compete.com/2011/06/13/four-things-you-might-not-know-about-twitter/
  10. 10. 6. Don’t have to stay on Twitter <ul><li>Get them on your website, capture information </li></ul><ul><li>FB, LinkedIn? Sure but use your social graces </li></ul>
  11. 11. 7. Find the right people <ul><li>Not about how many… it is about who </li></ul><ul><ul><li>ManageFlitter </li></ul></ul><ul><li>Search Twitter, advanced </li></ul>http://www.flickr.com/photos/kwl/4964939158/sizes/m/in/photostream/
  12. 12. 8. Integrate <ul><li>Content on your website to Twitter </li></ul><ul><li>Twitter with other marketing materials </li></ul><ul><ul><li>Direct mail </li></ul></ul><ul><ul><li>Email marketing </li></ul></ul><ul><ul><li>Press releases </li></ul></ul><ul><ul><li>Business cards </li></ul></ul>
  13. 13. 9. Automation is not the devil <ul><li>You have a business to run </li></ul><ul><li>Schedule tweets </li></ul>
  14. 14. 10. Twitter does and does not effect search rankings
  15. 15. <ul><li>Follow: @hall_web @amanda_pants </li></ul><ul><li>Find us on Facebook! Facebook.com/hallweb </li></ul><ul><li>Vision Blog: http://www.hallme.com/blog/ </li></ul><ul><li>Upcoming Webinars: http://www.hallme.com/search-marketing-webinars.php </li></ul><ul><ul><li>August 9: Using QR Codes Creatively and Effectively </li></ul></ul><ul><li>[email_address] </li></ul>

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