Social Media for Nonbelievers
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Social Media for Nonbelievers

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If you think that social media is a waste of time and money, are skeptical of its cheerleaders, or just need solid proof before you'll consider a social media strategy, this webinar is for you. We'll ...

If you think that social media is a waste of time and money, are skeptical of its cheerleaders, or just need solid proof before you'll consider a social media strategy, this webinar is for you. We'll be going over the absolute basics for those that see social media as a necessary evil, and showing case studies from several representative industries. We'll cover the 10 simplest things you can do to keep your company from falling off the map.

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Social Media for Nonbelievers Social Media for Nonbelievers Presentation Transcript

  • Social Media for Non-believers Hall Web Services
  • Who We Are
    • Hall Web Services
    • www.hallme.com
    • @Hall_Web
    • 10+ Years in Business
    Who We Are Amanda O'Brien Inbound Marketing Manager [email_address] @amanda_pants
  • Ask Questions!
    • Use GoToWebinar “Chat” or “Ask a Question”
    • Twitter with #SEOvision tag
  • What We Will Discuss
    • Why Social Media is a Necessary Evil
    • Basics of Social Media
    • 10 Things You Can Do to Not Fall Off the Map
  • What is Social Media Photo Credit: http://www.slideshare.net/mzkagan/what-the-fk-social-media
  • What is User Generated Content?
  • Why you should care This is how your customers are communicating
  • Research Buying
    • People are looking BEFORE they buy
    • Give them something to find
    • Corporate transparency
    • Customers preview products and SELLERS
    • We value the opinions of others when we buy
    • Ability to converse with hundreds before we make a decision
  • 1. Fear 2. Lack of knowledge 3. Time constraints Why you aren't using Social Media
  • Benefits of Social Networking
    • Corporate Transparency
    • Build Trust with Customers
    • Generate Inbound Links
    • Reputation Management
    • Promote your blog and website
    • Inexpensive – just takes time
    • Build relationships before purchasing point
    • Be a part of the conversation that is already going on
    • Extend your events, seminars, webcasts, conventions
  • 10 Simple Things to Stay on the Map
  • 1. Social Media isn't going away Photo credit: http://www.flickr.com/photos/matthamm/2945559128/
  • 2. Companies are more social
  • 3. Social Media is a communications tool Photo credit: http://www.flickr.com/photos/yarnivore/3827484983/
  • 4. Listen
  • 5. Talk to your customers Where are they? Photo credit: http://www.flickr.com/photos/scoobay/224565711/
  • 6. What are your competitors doing? Are they seeing any success?
  • 7. Create Policies Before, not After
  • 8. Content Strategy
  • 9. Keep it on the table
  • 10. Set goals and measure them
  • Case Studies United Linen
  • http://www.slideshare.net/bdionline/bdi-91609-b2b-social-communications-case-studies-conference-deloitte Case Studies Deloitte
    • International Accounting
    • and Consulting Organization
    • Recruiting pipeline
    • LinkedIn
    • Twitter
    • Facebook
    • Wiki
    • Internal online community
    • Deloitte Film Festival on YouTube
  • Re-cap Photo credit: http://www.flickr.com/photos/regenia/2405530632/
    • Social Media is just conversations online
    • Your customers are creating content about:
      • Products
      • Services
      • Sellers
      • Everything
    • People are researching online
    • Social Media isn't going away
    • The internet is becoming more social
    • Don't get left behind. Different levels of engagement
  • Learn More!
    • Web Vision Blog - http://www.hallme.com/blog
    • Webinars – http://www.hallme.com/webinars
    • Follow Hall on Twitter - @ Hall_Web
    • Call us! 1-877-425-5932 (HALL-WEB)‏
    • Case studies and content: http://delicious.com/chrisbrogan
    • eBook on Policies: http://davefleet.com/downloads/social-media-policies-ebook.pdf
    • Ebook 10 Steps to Social Media Success:
    • http://www.hallme.com/sage-social-media-success.php