Social Media for Nonbelievers

  • 655 views
Uploaded on

If you think that social media is a waste of time and money, are skeptical of its cheerleaders, or just need solid proof before you'll consider a social media strategy, this webinar is for you. We'll …

If you think that social media is a waste of time and money, are skeptical of its cheerleaders, or just need solid proof before you'll consider a social media strategy, this webinar is for you. We'll be going over the absolute basics for those that see social media as a necessary evil, and showing case studies from several representative industries. We'll cover the 10 simplest things you can do to keep your company from falling off the map.

More in: Technology , Business
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads

Views

Total Views
655
On Slideshare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
18
Comments
0
Likes
3

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Social Media for Non-believers Hall Web Services
  • 2. Who We Are
    • Hall Web Services
    • www.hallme.com
    • @Hall_Web
    • 10+ Years in Business
    Who We Are Amanda O'Brien Inbound Marketing Manager [email_address] @amanda_pants
  • 3. Ask Questions!
    • Use GoToWebinar “Chat” or “Ask a Question”
    • Twitter with #SEOvision tag
  • 4. What We Will Discuss
    • Why Social Media is a Necessary Evil
    • Basics of Social Media
    • 10 Things You Can Do to Not Fall Off the Map
  • 5. What is Social Media Photo Credit: http://www.slideshare.net/mzkagan/what-the-fk-social-media
  • 6. What is User Generated Content?
  • 7. Why you should care This is how your customers are communicating
  • 8. Research Buying
    • People are looking BEFORE they buy
    • Give them something to find
    • Corporate transparency
    • Customers preview products and SELLERS
    • We value the opinions of others when we buy
    • Ability to converse with hundreds before we make a decision
  • 9. 1. Fear 2. Lack of knowledge 3. Time constraints Why you aren't using Social Media
  • 10. Benefits of Social Networking
    • Corporate Transparency
    • Build Trust with Customers
    • Generate Inbound Links
    • Reputation Management
    • Promote your blog and website
    • Inexpensive – just takes time
    • Build relationships before purchasing point
    • Be a part of the conversation that is already going on
    • Extend your events, seminars, webcasts, conventions
  • 11. 10 Simple Things to Stay on the Map
  • 12. 1. Social Media isn't going away Photo credit: http://www.flickr.com/photos/matthamm/2945559128/
  • 13. 2. Companies are more social
  • 14. 3. Social Media is a communications tool Photo credit: http://www.flickr.com/photos/yarnivore/3827484983/
  • 15. 4. Listen
  • 16. 5. Talk to your customers Where are they? Photo credit: http://www.flickr.com/photos/scoobay/224565711/
  • 17. 6. What are your competitors doing? Are they seeing any success?
  • 18. 7. Create Policies Before, not After
  • 19. 8. Content Strategy
  • 20. 9. Keep it on the table
  • 21. 10. Set goals and measure them
  • 22. Case Studies United Linen
  • 23. http://www.slideshare.net/bdionline/bdi-91609-b2b-social-communications-case-studies-conference-deloitte Case Studies Deloitte
    • International Accounting
    • and Consulting Organization
    • Recruiting pipeline
    • LinkedIn
    • Twitter
    • Facebook
    • Wiki
    • Internal online community
    • Deloitte Film Festival on YouTube
  • 24. Re-cap Photo credit: http://www.flickr.com/photos/regenia/2405530632/
    • Social Media is just conversations online
    • Your customers are creating content about:
      • Products
      • Services
      • Sellers
      • Everything
    • People are researching online
    • Social Media isn't going away
    • The internet is becoming more social
    • Don't get left behind. Different levels of engagement
  • 25. Learn More!
    • Web Vision Blog - http://www.hallme.com/blog
    • Webinars – http://www.hallme.com/webinars
    • Follow Hall on Twitter - @ Hall_Web
    • Call us! 1-877-425-5932 (HALL-WEB)‏
    • Case studies and content: http://delicious.com/chrisbrogan
    • eBook on Policies: http://davefleet.com/downloads/social-media-policies-ebook.pdf
    • Ebook 10 Steps to Social Media Success:
    • http://www.hallme.com/sage-social-media-success.php