Social Media Best Practices for Credit Unions


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What does social media have to do with credit unions? In this presentation we talked about how credit unions can stand out from their biggest competition by extending what they already are (active members in their community, warm, helpful, knowledgeable and more) to social media sites like Facebook and Twitter. In this presentation we talked about developing a social media plan, goals, content, measuring your success and best practices for participating in social media.

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Social Media Best Practices for Credit Unions

  1. 1. Social Media Best Practices Amanda O’Brien (@amanda_pants) VP of Marketing – Hall Internet Marketing Organizer – Social Media Breakfast Maine
  2. 2. Who I am Amanda O’Brien VP of Marketing, Hall Internet Marketing @hall_web Organizer, Social Media Breakfast Maine #smbme Blogger at large Guiding Stars, PROXI, SocialMediaB2B, amandapants, Hall, SMBME etc.
  3. 3. What is Social Media? Conversations happening online Word of Mouth Marketing with a new twist. Photo credit:
  4. 4. Why did this happen to me? X9,000 Laptop $499.00 Seller: cumputerforu Features: It is a laptop and it goes wicked fast. You can type on it and draw on it and email your friends. You can use Facebook and listen to your illegally downloaded music too. Buy Now X9,000 Laptop $499.00 Seller: iluvcomputers 99% positive feedback Read 213 reviews of iluvcomputers Features: It is a laptop and it goes wicked fast. You can type on it and draw on it and email your friends. You can use Facebook and listen to your illegally downloaded music too. Buy Now
  5. 5. Why did this happen to me? Photo credit:
  6. 6. What does this have to do with credit unions? This is where your current and potential customers are spending their time 1 out of every 6 minutes online is participating in social networking sites Americans use social media more than anything else online Referrals mean more than advertisements Establish trust Educate the public Warmth Free powerful marketing tool you can manage in-house Tailored specific messages, for your demographic Empathy and caring mean more than strategy and $$
  7. 7. Most popular Social media sites Article: Site Monthly Visitors Who are these people? Facebook 750,000,000 Everyone Twitter 200,000,000 News sharers, mobile users LinkedIn 100,000,000 Business folks and job seekers MySpace 80,500,000 Young, music lovers Google+ 44,000,000 Early adopters
  8. 8. Best Practices Photo credit:
  9. 9. Have a Plan Set Goals | Have a Policy | Know Where You Stand Photo credit: Align with business goals first, tools second
  10. 10. “ You've got to be very careful if you don't know where you're going, because you might not get there.”
  11. 11. Set the stage How is your website? What content will you put together? Blog or content home base Long term plan Photo credit:
  12. 12. <ul><li>Things you can measure </li></ul><ul><li>Traffic data </li></ul><ul><li>Fan/follower data </li></ul><ul><li>Interaction data </li></ul><ul><li>Content performance </li></ul>Photo credit: Measure
  13. 13. Content Conversational over promotional | Be relevant | Editorial Calendar | Listen GA | Read Photo credit:
  14. 14. Establish your voice <ul><li>Tone </li></ul><ul><li>Message map </li></ul>Photo credit:
  15. 15. Frequency Regularly | Test your audience | At LEAST a 1:1 ratio on posts Photo credit:
  16. 16. Integration Social Media | Traditional Media | Email Newsletter | Work with partners Photo credit:
  17. 17. For every tool and strategy, train and educate your staff on your goals, policies and why you are doing things this way. Photo credit:
  18. 18. Facebook Set ground rules and make them public Have a Business Facebook Page and Admins Create your username Know how contests work Tie content to events Add Fan Box or icons to your website Review Facebook Insights Interaction is key Tag (@) other pages Hyper Alerts Best Practice Guide – Marketing on Facebook Look into Facebook Advertising
  19. 19. Twitter Don’t broadcast Participate in conversations, searches Twitter Analytics coming soon Respond – send to email Guidelines What, When and How Tweetchat #sm4cu – Tues 12PM EST
  20. 20. LinkedIn Encourage participation Set up company page Groups Questions Build your network Promote your network
  21. 21. Geolocation - Foursquare Claim your location Participate Educate users and staff
  22. 22. Mobile/QR Codes/Apps What does your site look like on a mobile phone? Create content for people on the go Analytics of current mobile users
  23. 23. Google+
  24. 24. Questions Amanda O’Brien [email_address] @ amanda_pants
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