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Seo best-practices-update-template Presentation Transcript

  • 1. K n o w s B e s t A Discussion of SEO Best Practices and How to Use Them Hall Web Services
  • 2. Who We Are Hall Web Services www.hallme.com 10+ Years in Business Over 80 Search Marketing Clients 98% of Customers "Very Satisfied" Kasi Gajtkowski Organic Search Specialist [email_address]
  • 3. Ask Us Questions! * Use GoToWebinar “Chat” or “Ask a Question” * Twitter with #SEOvision tag
  • 4. What We Expect You To Know:
    • What "SEO" Means (Search Engine Optimization)
    • The importance of having a site that does well in search engines
    • What “keywords” are (and you should have some ideas around what the keywords are for your business/website)
    What You'll Learn:
    • An overview of what the basic SEO “best practices” for on page SEO elements
    • How to apply them to a website
    • What longtail keywords are why they help drive qualified traffic to a site
  • 5. How Does It Rank?
  • 6. How Best Practices Work
  • 7. On Page SEO Optimization
    • (What the heck is that?)
    • “ On page” just refers to the elements, text, and content of a web page.
    • “ On page SEO” means optimizing this information so that it is easier for search engines to find those web pages.
    • This is where you implement your keywords.
    • And the important elements are...
  • 8. Important Elements of a Web Page for SEO
    • HTML code that provides information about each web page:
    • Title Tag
    • H1 Headline
    • META Description
    • META Keywords
    • ALT Image Attribute
  • 9. Source Code of a Web Page
  • 10. Title Tag
  • 11. Title Tag
    • ONE OF THE MOST IMPORANT THINGS A SEARCH ENGINE LOOKS AT!
    • 5 to 12 words in length (or 65 characters)
    • Use the keywords that describe the content of that specific page
    • Title Tags should be unique for each of the different web pages of your website
  • 12. BAD TITLE TAG The title of this web page is: “Home – A WebsiteBuilder Website”
  • 13. GOOD TITLE TAG The title of this web page is: “Maui Condos, Vacation Rental Villas, Hawaii Vacations”
  • 14. GOOD VS. BAD TITLE TAG
  • 15. H1 Tag
    • Here is what it looks like on a web page
    • (it's a heading):
    • Maui Vacation Rentals, Condos, Hawaii Vacations
    • Explore all of our glorious vacation rentals, condos, and other properties for your Hawaiian vacation.
  • 16. H1 Tag
    • This is the HTML code for a “heading” in the content on a web page
    • Straight from the horse's (Google's) mouth:
    • “ The Google ranking algorithm dictates that if you're using a <h1> tag, then the text in between this tag must be more important than the content on the rest of the page. Here's a quick example:
    • <h1>Google sees this text as more important</h1>
    • <p>... than this text</p>”
    • Use the keywords that describe the content of that page – be specific
    • Can be similar to the title tag of the page
  • 17. Bad H1 Good H1 Maui Vacation Rentals, Condos, Hawaii Vacations Explore our beautiful Maui vacation rentals, condos... Welcome to our Vacation Site We specialize in vacations.
  • 18. META Description Tag often appears here
  • 19. META Description Tag
    • Description of the web page
    • Used to describe what the web page is about
    • Google often uses the description tag as the “snippet” of the web page in the search results
    • Important place to use keywords of the page due to the &quot;bolding&quot; that occurs in the visual snippet of the search results:
  • 20. Bad META Description Good META Description Welcome to our vacation website. We specialize in vacations. Vacation rentals in Maui including condos and vacation villas...
  • 21. META Keywords Tag
    • Hidden from web users except when a web page's source code is viewed.
    • It's a tag in the HTML code that contains the keywords of a web page (2 or 3 most important terms)
    • Google and other search engines ignore because of previous abuse – Google confirmed that it does not look at this tag when ranking pages.
    • Yahoo! does still use it to a very small degree, but Yahoo! Search technology will be replaced by Bing next year.
    • I am personally phasing it out due to it's diminished value.
  • 22. Alt IMG Attribute
    • The text used to describe an image on a web page
    • (Not visible to the eye unless you mouse over an image in Internet Explorer or right-click and view “Properties”)
    • Text-voice software for visually impaired uses this text
    • Search engines can index the alt IMG text that is supplied
    • Use 1 or 2 keywords in your alt IMG attribute to help contribute to web page's relevancy for those search words
  • 23. Bad Alt IMG Attribute Good Alt IMG Attribute “ Missing” Maui Vacation Rentals – Aloha Villa
  • 24. A Few Words on Keywords
    • Short Tail Vs. Long tail
      • 1 or 2 words vs. 3-5 words
    • Generic Searches vs. More Specific
      • 4-word searches grew 2% in the past year
    • (source: Hitwise Report Feb 24th, 2009)
    • Long tail = less visitors but they're more qualified
  • 25. Maui Condos: Long tail
    • Maui vacation condos
    • Maui vacation condo rentals
    • Maui vacation condos Kihei
    • Beachfront Maui vacation condos
  • 26. Time for a Recap! Title Tag : - most important element - use 2-3 keywords - unique for each web page H1 Headline : - “heading” in content - use keywords - can be similar to title tag META Description : - description of web page - use keywords for web page- will be bold in search results META Keywords : - contains the keywords targeted on web page - I don't recommend using it (Google doesn't look at it) ALT Image Attribute : - text description of an image, use keywords - search engines & voice readers can process the text Longtail Keywords : - 3 to 5 words in length - drives less traffic but the searchers are more qualified
  • 27. Learn More!
    • Web Vision Blog - http://www.hallme.com/blog
    • Webinars – http://www.hallme.com/webinars
    • Follow Hall on Twitter - @ Hall_Web
    • Follow Kasi on Twitter - @ kasi_marie
    • Call us! 1-877-425-5932 (HALL-WEB)‏