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Seo best-practices-update-template
Seo best-practices-update-template
Seo best-practices-update-template
Seo best-practices-update-template
Seo best-practices-update-template
Seo best-practices-update-template
Seo best-practices-update-template
Seo best-practices-update-template
Seo best-practices-update-template
Seo best-practices-update-template
Seo best-practices-update-template
Seo best-practices-update-template
Seo best-practices-update-template
Seo best-practices-update-template
Seo best-practices-update-template
Seo best-practices-update-template
Seo best-practices-update-template
Seo best-practices-update-template
Seo best-practices-update-template
Seo best-practices-update-template
Seo best-practices-update-template
Seo best-practices-update-template
Seo best-practices-update-template
Seo best-practices-update-template
Seo best-practices-update-template
Seo best-practices-update-template
Seo best-practices-update-template
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Seo best-practices-update-template

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  • 1. K n o w s B e s t A Discussion of SEO Best Practices and How to Use Them Hall Web Services
  • 2. Who We Are Hall Web Services www.hallme.com 10+ Years in Business Over 80 Search Marketing Clients 98% of Customers "Very Satisfied" Kasi Gajtkowski Organic Search Specialist [email_address]
  • 3. Ask Us Questions! * Use GoToWebinar “Chat” or “Ask a Question” * Twitter with #SEOvision tag
  • 4. What We Expect You To Know: <ul><li>What &amp;quot;SEO&amp;quot; Means (Search Engine Optimization) </li></ul><ul><li>The importance of having a site that does well in search engines </li></ul><ul><li>What “keywords” are (and you should have some ideas around what the keywords are for your business/website) </li></ul>What You&apos;ll Learn: <ul><li>An overview of what the basic SEO “best practices” for on page SEO elements </li></ul><ul><li>How to apply them to a website </li></ul><ul><li>What longtail keywords are why they help drive qualified traffic to a site </li></ul>
  • 5. How Does It Rank?
  • 6. How Best Practices Work
  • 7. On Page SEO Optimization <ul><li>(What the heck is that?) </li></ul><ul><li>“ On page” just refers to the elements, text, and content of a web page. </li></ul><ul><li>“ On page SEO” means optimizing this information so that it is easier for search engines to find those web pages. </li></ul><ul><li>This is where you implement your keywords. </li></ul><ul><li>And the important elements are... </li></ul>
  • 8. Important Elements of a Web Page for SEO <ul><li>HTML code that provides information about each web page: </li></ul><ul><li>Title Tag </li></ul><ul><li>H1 Headline </li></ul><ul><li>META Description </li></ul><ul><li>META Keywords </li></ul><ul><li>ALT Image Attribute </li></ul>
  • 9. Source Code of a Web Page
  • 10. Title Tag
  • 11. Title Tag <ul><li>ONE OF THE MOST IMPORANT THINGS A SEARCH ENGINE LOOKS AT! </li></ul><ul><li>5 to 12 words in length (or 65 characters) </li></ul><ul><li>Use the keywords that describe the content of that specific page </li></ul><ul><li>Title Tags should be unique for each of the different web pages of your website </li></ul>
  • 12. BAD TITLE TAG The title of this web page is: “Home – A WebsiteBuilder Website”
  • 13. GOOD TITLE TAG The title of this web page is: “Maui Condos, Vacation Rental Villas, Hawaii Vacations”
  • 14. GOOD VS. BAD TITLE TAG
  • 15. H1 Tag <ul><li>Here is what it looks like on a web page </li></ul><ul><li>(it&apos;s a heading): </li></ul><ul><li>Maui Vacation Rentals, Condos, Hawaii Vacations </li></ul><ul><li>Explore all of our glorious vacation rentals, condos, and other properties for your Hawaiian vacation. </li></ul>
  • 16. H1 Tag <ul><li>This is the HTML code for a “heading” in the content on a web page </li></ul><ul><li>Straight from the horse&apos;s (Google&apos;s) mouth: </li></ul><ul><li>“ The Google ranking algorithm dictates that if you&apos;re using a &lt;h1&gt; tag, then the text in between this tag must be more important than the content on the rest of the page. Here&apos;s a quick example: </li></ul><ul><li>&lt;h1&gt;Google sees this text as more important&lt;/h1&gt; </li></ul><ul><li>&lt;p&gt;... than this text&lt;/p&gt;” </li></ul><ul><li>Use the keywords that describe the content of that page – be specific </li></ul><ul><li>Can be similar to the title tag of the page </li></ul>
  • 17. Bad H1 Good H1 Maui Vacation Rentals, Condos, Hawaii Vacations Explore our beautiful Maui vacation rentals, condos... Welcome to our Vacation Site We specialize in vacations.
  • 18. META Description Tag often appears here
  • 19. META Description Tag <ul><li>Description of the web page </li></ul><ul><li>Used to describe what the web page is about </li></ul><ul><li>Google often uses the description tag as the “snippet” of the web page in the search results </li></ul><ul><li>Important place to use keywords of the page due to the &amp;quot;bolding&amp;quot; that occurs in the visual snippet of the search results: </li></ul>
  • 20. Bad META Description Good META Description Welcome to our vacation website. We specialize in vacations. Vacation rentals in Maui including condos and vacation villas...
  • 21. META Keywords Tag <ul><li>Hidden from web users except when a web page&apos;s source code is viewed. </li></ul><ul><li>It&apos;s a tag in the HTML code that contains the keywords of a web page (2 or 3 most important terms) </li></ul><ul><li>Google and other search engines ignore because of previous abuse – Google confirmed that it does not look at this tag when ranking pages. </li></ul><ul><li>Yahoo! does still use it to a very small degree, but Yahoo! Search technology will be replaced by Bing next year. </li></ul><ul><li>I am personally phasing it out due to it&apos;s diminished value. </li></ul>
  • 22. Alt IMG Attribute <ul><li>The text used to describe an image on a web page </li></ul><ul><li>(Not visible to the eye unless you mouse over an image in Internet Explorer or right-click and view “Properties”) </li></ul><ul><li>Text-voice software for visually impaired uses this text </li></ul><ul><li>Search engines can index the alt IMG text that is supplied </li></ul><ul><li>Use 1 or 2 keywords in your alt IMG attribute to help contribute to web page&apos;s relevancy for those search words </li></ul>
  • 23. Bad Alt IMG Attribute Good Alt IMG Attribute “ Missing” Maui Vacation Rentals – Aloha Villa
  • 24. A Few Words on Keywords <ul><li>Short Tail Vs. Long tail </li></ul><ul><ul><li>1 or 2 words vs. 3-5 words </li></ul></ul><ul><li>Generic Searches vs. More Specific </li></ul><ul><ul><li>4-word searches grew 2% in the past year </li></ul></ul><ul><li>(source: Hitwise Report Feb 24th, 2009) </li></ul><ul><li>Long tail = less visitors but they&apos;re more qualified </li></ul>
  • 25. Maui Condos: Long tail <ul><li>Maui vacation condos </li></ul><ul><li>Maui vacation condo rentals </li></ul><ul><li>Maui vacation condos Kihei </li></ul><ul><li>Beachfront Maui vacation condos </li></ul>
  • 26. Time for a Recap! Title Tag : - most important element - use 2-3 keywords - unique for each web page H1 Headline : - “heading” in content - use keywords - can be similar to title tag META Description : - description of web page - use keywords for web page- will be bold in search results META Keywords : - contains the keywords targeted on web page - I don&apos;t recommend using it (Google doesn&apos;t look at it) ALT Image Attribute : - text description of an image, use keywords - search engines &amp; voice readers can process the text Longtail Keywords : - 3 to 5 words in length - drives less traffic but the searchers are more qualified
  • 27. Learn More! <ul><li>Web Vision Blog - http://www.hallme.com/blog </li></ul><ul><li>Webinars – http://www.hallme.com/webinars </li></ul><ul><li>Follow Hall on Twitter - @ Hall_Web </li></ul><ul><li>Follow Kasi on Twitter - @ kasi_marie </li></ul><ul><li>Call us! 1-877-425-5932 (HALL-WEB)‏ </li></ul>

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