“ You’ve got to be very careful if you don’t know where you are going, because you may never get there.”
Getting started Setting objectives
Where are you now?
What do you want to achieve? And by when?
How does this fit in with your business?
Who is your audience and what do they want to hear?
What measurement tools are you going to use?
What is your strategy? And company policies?
What works for you is different
What are you going to measure?
Check back and start over
Popularity – Reach - Volume
Number of friends on Facebook
Number of followers on Twitter
Number of fans on your fan page
Number of blog subscribers
Number of people subscribed to your FriendFeed
Number of retweets, replies, lists
Number of blog comments
Comments to LinkedIn discussion
Time spent with brand
Strategy to Engage
Produce and distribute quality content
Participate in online communities correctly
Click throughs (bit.ly)
Google Analytics! Get it! Traffic Sources?
Specific landing pages
User conversion on those landing pages (convert)
Actions taken? Downloads, purchases, forms
Customer Service calls lower?
Finding trends and finding their origin
Unique visitors (% each month +-)
Content – most popular pages
Links from other sites
Time spent on the site. Bounce rate. (per website?)
Ratio of blog comments to blog posts
ROI of Social Media ROI is the measurement of the money in and the money out – that’s it . What is the money in? Your time. What is your billable worth per hour? Figure that out and keep track of how much time you spend on your social media efforts. What is the money out? True conversions or sales. The act of someone getting off their duff and handing you some cash for your products and services because of your social media efforts.
Did relationships improve?
Did your message get out there?
Did you get exposure?
Did sales or profits increase?
Did the right people show up to your event?
Did audience behavior change?
Job opening Twitter campaign # Tweets # RT, @s Landing pg views # applicants & New hire