Photo credit: http://www.flickr.com/photos/aarongoodman/4427058951/ This isn’t working!!
Lets take a look… What were you trying to achieve? How were you measuring your progress? Where is your plan? What were your short term objectives? Long term? Timeline? Oh. Most companies don’t even look to start measuring until they have ‘failed’ Too many are measuring the wrong things – non-financial data, social media metrics Photo credit: http://www.flickr.com/photos/jonathanbeard/3196536843/
ROI is Easy ( + ) x Return on Investment Ratio of value received to the actual cost over a base period of time Resources x Rate Return = ROI Time spent (track it) Talent & Technology Rate Money in the bank
These may all lead to money but unless you convert these things – it isn’t
ROI is Money and Effort Buzz is not money Word of mouth is not money Engagement is not money Mentions on Twitter is not money Facebook Friends are not money YouTube Video views are not money Popularity is not money Photo credit: http://www.flickr.com/photos/cambodia4kidsorg/3085209738/
The problem is businesses are using a tools based strategy The tools are the thing to help you reach your goals – the tools are not the thing
Better to do one or two than fail at 20 Timely, targeted messages Relationships Sales funnel pieces, not sales pieces Must be integrated, not stand alone Icons Promotional Codes Landing pages Integration is Key