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Measuring the Effectiveness of Internet & Social Media Marketing

by on May 02, 2012

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One of the best parts of internet marketing is how measurable your efforts are. Unlike TV, radio or print you can see exactly how many people interacted with your brand online, what they did, what ...

One of the best parts of internet marketing is how measurable your efforts are. Unlike TV, radio or print you can see exactly how many people interacted with your brand online, what they did, what they bought, where they came from and more. This workshop explores the key features of Google Analytics as a free tool to measure the effectiveness of your internet and social media marketing plan. Topics to be covered include initial set-up, individual reports generation, establishing campaign metric goals, and analyzing reports.

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  • MikolajMikusIT Mikolaj MikusIT Good slideshow - thanks. Personally, i'm using ColibriTool for SEO measurement - which is great tool for me especially with Google Analytics integrated. 1 year ago
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Measuring the Effectiveness of Internet & Social Media Marketing Measuring the Effectiveness of Internet & Social Media Marketing Presentation Transcript