Get Your Business Blogging
Who We Are Amanda O’Brien Inbound Marketing Manager [email_address] <ul><li>Hall Web Services </li></ul><ul><li>www.hallme...
Got Questions? <ul><li>Use GoToWebinar “Chat” or “Ask a Question” </li></ul><ul><li>Twitter with @hall_web </li></ul>
What is a Blog? ‏ <ul><li>Reverse-chronological order </li></ul><ul><li>Easy to update </li></ul><ul><li>Personality </li>...
How are Blogs Used? <ul><li>Personal Blogs </li></ul><ul><li>Professional Bloggers </li></ul><ul><li>Business Blogs </li><...
How Businesses Use Blogs: <ul><li>Launch New Products </li></ul><ul><li>PR </li></ul><ul><li>Demonstrate Expertise </li></...
Benefits of Blogging <ul><li>Don’t have to be tech savvy </li></ul><ul><li>Easy to update </li></ul><ul><li>Establish auth...
Other Benefits of Blogs: <ul><li>More content for your site </li></ul><ul><li>SEO optimized </li></ul><ul><li>Great source...
Getting Started <ul><li>Which Software? </li></ul><ul><ul><li>Wordpress, Blogger </li></ul></ul><ul><ul><li>Movable Type, ...
Finding our Niche <ul><li>What makes you different? </li></ul><ul><li>Focus on a certain subject </li></ul><ul><li>Narrow ...
Start Blogging! <ul><li>Title – Short, catchy, clickable </li></ul><ul><li>Content – Concise, clear, lots of formatting </...
What to Write About? <ul><li>Appeal to a Need </li></ul><ul><ul><li>“ Ten Secrets to Saving Money with Accounting Software...
Writer's Block? <ul><li>Shed Mental Barriers </li></ul><ul><li>Take a Walk </li></ul><ul><li>Don't Take it Too Seriously <...
Comment on other blogs <ul><li>Less commitment than writing a blog </li></ul><ul><li>Establish yourself as an expert </li>...
The Magic of RSS <ul><li>A blog, unlike a website can announce itself </li></ul><ul><li>RSS to email </li></ul><ul><li>Fee...
Measuring Success <ul><li>Increased Traffic </li></ul><ul><li>Comments left on Blog </li></ul><ul><li>RSS Subscribers </li...
<ul><li>Keep up to date </li></ul><ul><li>Make an editorial calendar </li></ul><ul><li>Keep on-subject </li></ul><ul><li>K...
<ul><li>TMI </li></ul><ul><li>Lambast the Competition </li></ul><ul><li>Get (too) Political </li></ul><ul><li>Forget to Up...
Learn More! <ul><li>SEO Vision Blog -  http:// www.hallme.com/blog </li></ul><ul><li>Webinars – Every Tuesday at 2PM EST  ...
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Get Business Blogging

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Is a blog a worthwhile strategic marketing investment for your company or a waste of time? Find out what your should know about blogs in order to make the most of the technology, and how to avoid common pitfalls of newbie bloggers.

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Get Business Blogging

  1. 1. Get Your Business Blogging
  2. 2. Who We Are Amanda O’Brien Inbound Marketing Manager [email_address] <ul><li>Hall Web Services </li></ul><ul><li>www.hallme.com </li></ul><ul><li>www.hallme.com/blog </li></ul><ul><li>10+ Years in Business </li></ul><ul><li>Online Suite of Tools </li></ul>
  3. 3. Got Questions? <ul><li>Use GoToWebinar “Chat” or “Ask a Question” </li></ul><ul><li>Twitter with @hall_web </li></ul>
  4. 4. What is a Blog? ‏ <ul><li>Reverse-chronological order </li></ul><ul><li>Easy to update </li></ul><ul><li>Personality </li></ul><ul><li>A journal of activity </li></ul><ul><li>A series of thoughts </li></ul><ul><li>Comments </li></ul><ul><li>Archived </li></ul>Photo credit: http://www.flickr.com/photos/bunny/61386068/
  5. 5. How are Blogs Used? <ul><li>Personal Blogs </li></ul><ul><li>Professional Bloggers </li></ul><ul><li>Business Blogs </li></ul>
  6. 6. How Businesses Use Blogs: <ul><li>Launch New Products </li></ul><ul><li>PR </li></ul><ul><li>Demonstrate Expertise </li></ul><ul><li>Disseminate Information </li></ul><ul><li>Answer Common Questions </li></ul><ul><li>Transparency </li></ul><ul><li>Form relationships </li></ul>
  7. 7. Benefits of Blogging <ul><li>Don’t have to be tech savvy </li></ul><ul><li>Easy to update </li></ul><ul><li>Establish authority in an industry </li></ul><ul><li>Network with others in your field </li></ul><ul><li>Expand Brand Awareness </li></ul><ul><li>Communicate with sales leads </li></ul><ul><li>Create personality for your business </li></ul>
  8. 8. Other Benefits of Blogs: <ul><li>More content for your site </li></ul><ul><li>SEO optimized </li></ul><ul><li>Great source of links </li></ul><ul><li>Indexed quickly by Google </li></ul><ul><li>Google will revisit your site more frequently </li></ul><ul><li>Social Media hub </li></ul>
  9. 9. Getting Started <ul><li>Which Software? </li></ul><ul><ul><li>Wordpress, Blogger </li></ul></ul><ul><ul><li>Movable Type, Typepad </li></ul></ul><ul><li>Create (or choose a theme) ‏ </li></ul><ul><li>Integrate Plugins </li></ul><ul><ul><li>SEO plugins </li></ul></ul><ul><ul><li>Multimedia Sharing </li></ul></ul><ul><ul><li>Social Media Sharing </li></ul></ul>Technical Considerations
  10. 10. Finding our Niche <ul><li>What makes you different? </li></ul><ul><li>Focus on a certain subject </li></ul><ul><li>Narrow your interests </li></ul><ul><li>The more focused, the less competition </li></ul><ul><li>Long tail search terms </li></ul><ul><li>Potential for monetization </li></ul>Photo credit: http://www.flickr.com/photos/paullikespics/2466050750/
  11. 11. Start Blogging! <ul><li>Title – Short, catchy, clickable </li></ul><ul><li>Content – Concise, clear, lots of formatting </li></ul><ul><li>Media – Photos, Videos </li></ul><ul><li>Categories/Tags – Aid in organization </li></ul><ul><li>Publish – Just do it! </li></ul>Essential Aspects to a Post:
  12. 12. What to Write About? <ul><li>Appeal to a Need </li></ul><ul><ul><li>“ Ten Secrets to Saving Money with Accounting Software” </li></ul></ul><ul><li>Resource </li></ul><ul><ul><li>“ 100 Best Sites for Researching Accounting Software” </li></ul></ul><ul><li>Respond to News </li></ul><ul><ul><li>“ What Washington's New Family Leave Act Means to You” </li></ul></ul><ul><li>React to Another Blog Post </li></ul>
  13. 13. Writer's Block? <ul><li>Shed Mental Barriers </li></ul><ul><li>Take a Walk </li></ul><ul><li>Don't Take it Too Seriously </li></ul><ul><li>Just Start Writing </li></ul><ul><li>Write During an Assigned Time </li></ul><ul><li>Browse the Web a Bit </li></ul>Sometimes it'll be tough, but you just need to write!
  14. 14. Comment on other blogs <ul><li>Less commitment than writing a blog </li></ul><ul><li>Establish yourself as an expert </li></ul><ul><li>Link love </li></ul><ul><li>Start relationships </li></ul><ul><li>Build subscribers </li></ul><ul><li>Show support of good work </li></ul>Photo credit: http://www.flickr.com/photos/missmiah/4191979465/
  15. 15. The Magic of RSS <ul><li>A blog, unlike a website can announce itself </li></ul><ul><li>RSS to email </li></ul><ul><li>Feed Readers </li></ul><ul><li>Google reader </li></ul>
  16. 16. Measuring Success <ul><li>Increased Traffic </li></ul><ul><li>Comments left on Blog </li></ul><ul><li>RSS Subscribers </li></ul><ul><li>Inbound links </li></ul><ul><li>More conversation about your brand/company through the blogosphere </li></ul>Know What You Want, So You Can Know When You Get It
  17. 17. <ul><li>Keep up to date </li></ul><ul><li>Make an editorial calendar </li></ul><ul><li>Keep on-subject </li></ul><ul><li>Keep it short </li></ul><ul><li>Provide value </li></ul><ul><li>Show personality </li></ul>REMINDERS! Photo: http://www.flickr.com/photos/seandreilinger/439462046/
  18. 18. <ul><li>TMI </li></ul><ul><li>Lambast the Competition </li></ul><ul><li>Get (too) Political </li></ul><ul><li>Forget to Update </li></ul>DON'T Photo: http://www.flickr.com/photos/stephenr/2275553683/
  19. 19. Learn More! <ul><li>SEO Vision Blog - http:// www.hallme.com/blog </li></ul><ul><li>Webinars – Every Tuesday at 2PM EST http:// www.hallme.com/webinars </li></ul><ul><li>Email Me: amanda @hallme.com </li></ul><ul><li>Follow us! http://twitter.com/hall_web </li></ul><ul><li>Probblogger 29 Tips, Tutorials and Resources for New Bloggers </li></ul>
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