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Get Business Blogging

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Is a blog a worthwhile strategic marketing investment for your company or a waste of time? Find out what your should know about blogs in order to make the most of the technology, and how to avoid …

Is a blog a worthwhile strategic marketing investment for your company or a waste of time? Find out what your should know about blogs in order to make the most of the technology, and how to avoid common pitfalls of newbie bloggers.

Published in: Self Improvement, Technology

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Transcript

  • 1. Get Your Business Blogging
  • 2. Who We Are Amanda O’Brien Inbound Marketing Manager [email_address]
    • Hall Web Services
    • www.hallme.com
    • www.hallme.com/blog
    • 10+ Years in Business
    • Online Suite of Tools
  • 3. Got Questions?
    • Use GoToWebinar “Chat” or “Ask a Question”
    • Twitter with @hall_web
  • 4. What is a Blog? ‏
    • Reverse-chronological order
    • Easy to update
    • Personality
    • A journal of activity
    • A series of thoughts
    • Comments
    • Archived
    Photo credit: http://www.flickr.com/photos/bunny/61386068/
  • 5. How are Blogs Used?
    • Personal Blogs
    • Professional Bloggers
    • Business Blogs
  • 6. How Businesses Use Blogs:
    • Launch New Products
    • PR
    • Demonstrate Expertise
    • Disseminate Information
    • Answer Common Questions
    • Transparency
    • Form relationships
  • 7. Benefits of Blogging
    • Don’t have to be tech savvy
    • Easy to update
    • Establish authority in an industry
    • Network with others in your field
    • Expand Brand Awareness
    • Communicate with sales leads
    • Create personality for your business
  • 8. Other Benefits of Blogs:
    • More content for your site
    • SEO optimized
    • Great source of links
    • Indexed quickly by Google
    • Google will revisit your site more frequently
    • Social Media hub
  • 9. Getting Started
    • Which Software?
      • Wordpress, Blogger
      • Movable Type, Typepad
    • Create (or choose a theme) ‏
    • Integrate Plugins
      • SEO plugins
      • Multimedia Sharing
      • Social Media Sharing
    Technical Considerations
  • 10. Finding our Niche
    • What makes you different?
    • Focus on a certain subject
    • Narrow your interests
    • The more focused, the less competition
    • Long tail search terms
    • Potential for monetization
    Photo credit: http://www.flickr.com/photos/paullikespics/2466050750/
  • 11. Start Blogging!
    • Title – Short, catchy, clickable
    • Content – Concise, clear, lots of formatting
    • Media – Photos, Videos
    • Categories/Tags – Aid in organization
    • Publish – Just do it!
    Essential Aspects to a Post:
  • 12. What to Write About?
    • Appeal to a Need
      • “ Ten Secrets to Saving Money with Accounting Software”
    • Resource
      • “ 100 Best Sites for Researching Accounting Software”
    • Respond to News
      • “ What Washington's New Family Leave Act Means to You”
    • React to Another Blog Post
  • 13. Writer's Block?
    • Shed Mental Barriers
    • Take a Walk
    • Don't Take it Too Seriously
    • Just Start Writing
    • Write During an Assigned Time
    • Browse the Web a Bit
    Sometimes it'll be tough, but you just need to write!
  • 14. Comment on other blogs
    • Less commitment than writing a blog
    • Establish yourself as an expert
    • Link love
    • Start relationships
    • Build subscribers
    • Show support of good work
    Photo credit: http://www.flickr.com/photos/missmiah/4191979465/
  • 15. The Magic of RSS
    • A blog, unlike a website can announce itself
    • RSS to email
    • Feed Readers
    • Google reader
  • 16. Measuring Success
    • Increased Traffic
    • Comments left on Blog
    • RSS Subscribers
    • Inbound links
    • More conversation about your brand/company through the blogosphere
    Know What You Want, So You Can Know When You Get It
  • 17.
    • Keep up to date
    • Make an editorial calendar
    • Keep on-subject
    • Keep it short
    • Provide value
    • Show personality
    REMINDERS! Photo: http://www.flickr.com/photos/seandreilinger/439462046/
  • 18.
    • TMI
    • Lambast the Competition
    • Get (too) Political
    • Forget to Update
    DON'T Photo: http://www.flickr.com/photos/stephenr/2275553683/
  • 19. Learn More!
    • SEO Vision Blog - http:// www.hallme.com/blog
    • Webinars – Every Tuesday at 2PM EST http:// www.hallme.com/webinars
    • Email Me: amanda @hallme.com
    • Follow us! http://twitter.com/hall_web
    • Probblogger 29 Tips, Tutorials and Resources for New Bloggers