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Is a blog a worthwhile strategic marketing investment for your company or a waste of time? Find out what your should know about blogs in order to make the most of the technology, and how to avoid …

Is a blog a worthwhile strategic marketing investment for your company or a waste of time? Find out what your should know about blogs in order to make the most of the technology, and how to avoid common pitfalls of newbie bloggers.

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Transcript

  • 1. Get Your Business Blogging
  • 2. Who We Are Amanda O’Brien Inbound Marketing Manager [email_address]
    • Hall Web Services
    • www.hallme.com
    • www.hallme.com/blog
    • 10+ Years in Business
    • Online Suite of Tools
  • 3. Got Questions?
    • Use GoToWebinar “Chat” or “Ask a Question”
    • Twitter with @hall_web
  • 4. What is a Blog? ‏
    • Reverse-chronological order
    • Easy to update
    • Personality
    • A journal of activity
    • A series of thoughts
    • Comments
    • Archived
    Photo credit: http://www.flickr.com/photos/bunny/61386068/
  • 5. How are Blogs Used?
    • Personal Blogs
    • Professional Bloggers
    • Business Blogs
  • 6. How Businesses Use Blogs:
    • Launch New Products
    • PR
    • Demonstrate Expertise
    • Disseminate Information
    • Answer Common Questions
    • Transparency
    • Form relationships
  • 7. Benefits of Blogging
    • Don’t have to be tech savvy
    • Easy to update
    • Establish authority in an industry
    • Network with others in your field
    • Expand Brand Awareness
    • Communicate with sales leads
    • Create personality for your business
  • 8. Other Benefits of Blogs:
    • More content for your site
    • SEO optimized
    • Great source of links
    • Indexed quickly by Google
    • Google will revisit your site more frequently
    • Social Media hub
  • 9. Getting Started
    • Which Software?
      • Wordpress, Blogger
      • Movable Type, Typepad
    • Create (or choose a theme) ‏
    • Integrate Plugins
      • SEO plugins
      • Multimedia Sharing
      • Social Media Sharing
    Technical Considerations
  • 10. Finding our Niche
    • What makes you different?
    • Focus on a certain subject
    • Narrow your interests
    • The more focused, the less competition
    • Long tail search terms
    • Potential for monetization
    Photo credit: http://www.flickr.com/photos/paullikespics/2466050750/
  • 11. Start Blogging!
    • Title – Short, catchy, clickable
    • Content – Concise, clear, lots of formatting
    • Media – Photos, Videos
    • Categories/Tags – Aid in organization
    • Publish – Just do it!
    Essential Aspects to a Post:
  • 12. What to Write About?
    • Appeal to a Need
      • “ Ten Secrets to Saving Money with Accounting Software”
    • Resource
      • “ 100 Best Sites for Researching Accounting Software”
    • Respond to News
      • “ What Washington's New Family Leave Act Means to You”
    • React to Another Blog Post
  • 13. Writer's Block?
    • Shed Mental Barriers
    • Take a Walk
    • Don't Take it Too Seriously
    • Just Start Writing
    • Write During an Assigned Time
    • Browse the Web a Bit
    Sometimes it'll be tough, but you just need to write!
  • 14. Comment on other blogs
    • Less commitment than writing a blog
    • Establish yourself as an expert
    • Link love
    • Start relationships
    • Build subscribers
    • Show support of good work
    Photo credit: http://www.flickr.com/photos/missmiah/4191979465/
  • 15. The Magic of RSS
    • A blog, unlike a website can announce itself
    • RSS to email
    • Feed Readers
    • Google reader
  • 16. Measuring Success
    • Increased Traffic
    • Comments left on Blog
    • RSS Subscribers
    • Inbound links
    • More conversation about your brand/company through the blogosphere
    Know What You Want, So You Can Know When You Get It
  • 17.
    • Keep up to date
    • Make an editorial calendar
    • Keep on-subject
    • Keep it short
    • Provide value
    • Show personality
    REMINDERS! Photo: http://www.flickr.com/photos/seandreilinger/439462046/
  • 18.
    • TMI
    • Lambast the Competition
    • Get (too) Political
    • Forget to Update
    DON'T Photo: http://www.flickr.com/photos/stephenr/2275553683/
  • 19. Learn More!
    • SEO Vision Blog - http:// www.hallme.com/blog
    • Webinars – Every Tuesday at 2PM EST http:// www.hallme.com/webinars
    • Email Me: amanda @hallme.com
    • Follow us! http://twitter.com/hall_web
    • Probblogger 29 Tips, Tutorials and Resources for New Bloggers