Get Business Blogging
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Get Business Blogging

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Is a blog a worthwhile strategic marketing investment for your company or a waste of time? Find out what your should know about blogs in order to make the most of the technology, and how to avoid ...

Is a blog a worthwhile strategic marketing investment for your company or a waste of time? Find out what your should know about blogs in order to make the most of the technology, and how to avoid common pitfalls of newbie bloggers.

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    Get Business Blogging Get Business Blogging Presentation Transcript

    • Get Your Business Blogging
    • Who We Are Amanda O’Brien Inbound Marketing Manager [email_address]
      • Hall Web Services
      • www.hallme.com
      • www.hallme.com/blog
      • 10+ Years in Business
      • Online Suite of Tools
    • Got Questions?
      • Use GoToWebinar “Chat” or “Ask a Question”
      • Twitter with @hall_web
    • What is a Blog? ‏
      • Reverse-chronological order
      • Easy to update
      • Personality
      • A journal of activity
      • A series of thoughts
      • Comments
      • Archived
      Photo credit: http://www.flickr.com/photos/bunny/61386068/
    • How are Blogs Used?
      • Personal Blogs
      • Professional Bloggers
      • Business Blogs
    • How Businesses Use Blogs:
      • Launch New Products
      • PR
      • Demonstrate Expertise
      • Disseminate Information
      • Answer Common Questions
      • Transparency
      • Form relationships
    • Benefits of Blogging
      • Don’t have to be tech savvy
      • Easy to update
      • Establish authority in an industry
      • Network with others in your field
      • Expand Brand Awareness
      • Communicate with sales leads
      • Create personality for your business
    • Other Benefits of Blogs:
      • More content for your site
      • SEO optimized
      • Great source of links
      • Indexed quickly by Google
      • Google will revisit your site more frequently
      • Social Media hub
    • Getting Started
      • Which Software?
        • Wordpress, Blogger
        • Movable Type, Typepad
      • Create (or choose a theme) ‏
      • Integrate Plugins
        • SEO plugins
        • Multimedia Sharing
        • Social Media Sharing
      Technical Considerations
    • Finding our Niche
      • What makes you different?
      • Focus on a certain subject
      • Narrow your interests
      • The more focused, the less competition
      • Long tail search terms
      • Potential for monetization
      Photo credit: http://www.flickr.com/photos/paullikespics/2466050750/
    • Start Blogging!
      • Title – Short, catchy, clickable
      • Content – Concise, clear, lots of formatting
      • Media – Photos, Videos
      • Categories/Tags – Aid in organization
      • Publish – Just do it!
      Essential Aspects to a Post:
    • What to Write About?
      • Appeal to a Need
        • “ Ten Secrets to Saving Money with Accounting Software”
      • Resource
        • “ 100 Best Sites for Researching Accounting Software”
      • Respond to News
        • “ What Washington's New Family Leave Act Means to You”
      • React to Another Blog Post
    • Writer's Block?
      • Shed Mental Barriers
      • Take a Walk
      • Don't Take it Too Seriously
      • Just Start Writing
      • Write During an Assigned Time
      • Browse the Web a Bit
      Sometimes it'll be tough, but you just need to write!
    • Comment on other blogs
      • Less commitment than writing a blog
      • Establish yourself as an expert
      • Link love
      • Start relationships
      • Build subscribers
      • Show support of good work
      Photo credit: http://www.flickr.com/photos/missmiah/4191979465/
    • The Magic of RSS
      • A blog, unlike a website can announce itself
      • RSS to email
      • Feed Readers
      • Google reader
    • Measuring Success
      • Increased Traffic
      • Comments left on Blog
      • RSS Subscribers
      • Inbound links
      • More conversation about your brand/company through the blogosphere
      Know What You Want, So You Can Know When You Get It
      • Keep up to date
      • Make an editorial calendar
      • Keep on-subject
      • Keep it short
      • Provide value
      • Show personality
      REMINDERS! Photo: http://www.flickr.com/photos/seandreilinger/439462046/
      • TMI
      • Lambast the Competition
      • Get (too) Political
      • Forget to Update
      DON'T Photo: http://www.flickr.com/photos/stephenr/2275553683/
    • Learn More!
      • SEO Vision Blog - http:// www.hallme.com/blog
      • Webinars – Every Tuesday at 2PM EST http:// www.hallme.com/webinars
      • Email Me: amanda @hallme.com
      • Follow us! http://twitter.com/hall_web
      • Probblogger 29 Tips, Tutorials and Resources for New Bloggers