Coming Up With Blog Topics
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Coming Up With Blog Topics






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Coming Up With Blog Topics Coming Up With Blog Topics Presentation Transcript

  • Photo credit: Coming Up With Blog Topics
  • Who we are Hall Internet Marketing Portland, Maine In business over 12 years @hall_web Amanda O’Brien VP of Marketing @amanda_pants
  • Got Questions?
    • Use GoToWebinar “Ask a Question”
    • Twitter with @hall_web
    • Email
    • Great for search engines and SEO
    • Establish yourself as an expert
    • More viral and sharable in nature
    • Easy to update
    • Social Media Hub
    Blogs are good!
  • Content people already want Photo credit:
  • Check your inbox, ask coworkers Photo credit:
  • Popular, not so popular and searches
    • What is most popular (visits, time on site)
    • Keywords
  • What are people searching for? Build content around things people are searching for Google Insights: Wordtracker:
  • What are people looking for already? LinkedIn Answers
  • What are people looking for already? Quora
  • Things that people can't find
    • What do you want to hear more about?
    • What are some of your favorite blogs?
    • How often do you read blogs?
    • Do you like video blogs?
    • What is one question you want answered?
    • Incentives Help
    • Survey monkey
    Survey your readers
  • Organize and work with you have have Photo credit:
    • Topic, type, how many and when
    • Organized
    • Posts begin to build
    • Save things you see to refer back to
    • Checks and balances
    • Read more
    Editorial Calendar
    • Never waste content
    • Update an old post
    • Respond to a comment
    • Give an old post new insight
      • Review last year's predictions
      • How is a new product holding up?
    Recycle Old Posts Photo credit:
    • Ideas come all the time
    • Write them down
    • Old Fashioned
    • New Fashioned
    • Evernote
    Keep a Notebook for Ideas
  • Events, Holidays and Just for Fun
    • Industry, local or online events
    • Upcoming holidays (early is on time, on time is late)
    • Holidays for every day
  • Lists
    • Top 10 Lists - 5s, 3s and 7s!
    • Add value
    • Collect posts from around the web
      • Link back!
      • Add your own commentary or synopsis
  • Photo credit: Content IN Content OUT!
    • Your heroes
    • Your competitors
    • Industry leaders
    • Blogging experts
    • Completely out of your industry
    • RSS
    • Books! Call me old fashioned.
    Photo credit: Read
    • Google Alerts
    • Social Mention
    • Twitter search
    • Alltop
    Photo credit: Find news
  • React
    • Take someone's content and add your opinion
    • Give credit, link back
    • Add value, not just a summary
    • Build relationships and credibility
    • Vanilla doesn't get you very far – Have an opinion
  • Interview Someone
    • Industry experts, customers, etc.
    • Email interview
    • Web interview, Skype, Camtasia, Flip, Google+
    • Voice interview with transcript
    • Add value – insight and takeways
  • Go Basic, Lighten Up, Provide Value
    • Start with a point, prove it
    • Add value to the space
    • Have something to say, don't just say something
    Overheard #Blogchat – 9PM EST Sundays “ Blog length? Like a mini-skirt. Long enough to cover, short enough to keep attention.” @hanelly
  • Finding good blog photos
    • Flickr
    • Google Advanced Image Search
    • Point and click
    • Friends photos
    • Blogging is important
    • Make more content that people want
    • Be Organized
    • Work with what you have
    • Find inspiration everywhere
    • You have to give to get
    • You have to read to write
    • Lighten up
    • Add value
    • Keep posts short
  • Learn More
    • Twitter: @Hall_Web
        • @amanda_pants
    • Blog –
    • Webinars –
      • 1/31 - Your 2012 We Strategy
      • Archived webinars -
    • 1-877-425-5932 (HALL-WEB) ‏
    • [email_address]
    Download our new eBook: