Photo credit: http://www.flickr.com/photos/42931449@N07/5263541791/sizes/l/in/photostream/ Coming Up With Blog Topics
Who we are Hall Internet Marketing Portland, Maine In business over 12 years @hall_web Amanda O’Brien VP of Marketing @ama...
Got Questions? <ul><li>Use GoToWebinar “Ask a Question” </li></ul><ul><li>Twitter with @hall_web </li></ul><ul><li>Email a...
<ul><li>Great for search engines and SEO </li></ul><ul><li>Establish yourself as an expert </li></ul><ul><li>More viral an...
Content people already want Photo credit: http://www.flickr.com/photos/jonathanbeard/3196536843/sizes/l/in/photostream/
Check your inbox, ask coworkers Photo credit: http://www.flickr.com/photos/10ch/3204310433/sizes/l/in/photostream/
Popular, not so popular and searches <ul><li>What is most popular (visits, time on site) </li></ul><ul><li>Keywords </li><...
What are people searching for? Build content around things people are searching for Google Insights: http://www.google.com...
 
https://freekeywords.wordtracker.com/keyword-questions/
What are people looking for already? LinkedIn Answers
What are people looking for already? Quora
Things that people  can't find
<ul><li>What do you want to hear more about?  </li></ul><ul><li>What are some of your favorite blogs? </li></ul><ul><li>Ho...
Organize and work with you have have Photo credit: http://www.flickr.com/photos/9stitches11stars/2211020136/sizes/l/in/pho...
<ul><li>Topic, type, how many and when  </li></ul><ul><li>Organized </li></ul><ul><li>Posts begin to build </li></ul><ul><...
<ul><li>Never waste content </li></ul><ul><li>Update an old post </li></ul><ul><li>Respond to a comment </li></ul><ul><li>...
<ul><li>Ideas come all the time  </li></ul><ul><li>Write them down </li></ul><ul><li>Old Fashioned </li></ul><ul><li>New F...
Events, Holidays and Just for Fun <ul><li>Industry, local or online events  </li></ul><ul><li>Upcoming holidays (early is ...
Lists <ul><li>Top 10 Lists - 5s, 3s and 7s! </li></ul><ul><li>Add value </li></ul><ul><li>Collect posts from around the we...
Photo credit: http://www.flickr.com/photos/73119057@N00/3026580124/sizes/l/in/photostream/ Content IN Content OUT!
<ul><li>Your heroes  </li></ul><ul><li>Your competitors </li></ul><ul><li>Industry leaders </li></ul><ul><li>Blogging expe...
<ul><li>Google Alerts </li></ul><ul><li>Social Mention </li></ul><ul><li>Twitter search </li></ul><ul><li>Alltop </li></ul...
React <ul><li>Take someone's content and add your opinion </li></ul><ul><li>Give credit, link back </li></ul><ul><li>Add v...
Interview Someone <ul><li>Industry experts, customers, etc. </li></ul><ul><li>Email interview </li></ul><ul><li>Web interv...
Go Basic, Lighten Up, Provide Value <ul><li>Start with a point, prove it </li></ul><ul><li>Add value to the space </li></u...
Finding good blog photos <ul><li>iStockphoto.com </li></ul><ul><li>Flickr </li></ul><ul><li>Google Advanced Image Search <...
<ul><li>Blogging is important </li></ul><ul><li>Make more content that people want </li></ul><ul><li>Be Organized </li></u...
Learn More <ul><li>Twitter:   @Hall_Web </li></ul><ul><ul><ul><li>@amanda_pants </li></ul></ul></ul><ul><li>Blog – http://...
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Coming Up With Blog Topics

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Coming Up With Blog Topics

  1. 1. Photo credit: http://www.flickr.com/photos/42931449@N07/5263541791/sizes/l/in/photostream/ Coming Up With Blog Topics
  2. 2. Who we are Hall Internet Marketing Portland, Maine In business over 12 years @hall_web Amanda O’Brien VP of Marketing @amanda_pants
  3. 3. Got Questions? <ul><li>Use GoToWebinar “Ask a Question” </li></ul><ul><li>Twitter with @hall_web </li></ul><ul><li>Email amanda@hallme.com </li></ul>
  4. 4. <ul><li>Great for search engines and SEO </li></ul><ul><li>Establish yourself as an expert </li></ul><ul><li>More viral and sharable in nature </li></ul><ul><li>Easy to update </li></ul><ul><li>Social Media Hub </li></ul>Blogs are good!
  5. 5. Content people already want Photo credit: http://www.flickr.com/photos/jonathanbeard/3196536843/sizes/l/in/photostream/
  6. 6. Check your inbox, ask coworkers Photo credit: http://www.flickr.com/photos/10ch/3204310433/sizes/l/in/photostream/
  7. 7. Popular, not so popular and searches <ul><li>What is most popular (visits, time on site) </li></ul><ul><li>Keywords </li></ul>LESS MORE NEW
  8. 8. What are people searching for? Build content around things people are searching for Google Insights: http://www.google.com/insights/search/ Wordtracker: http://labs.wordtracker.com/
  9. 10. https://freekeywords.wordtracker.com/keyword-questions/
  10. 11. What are people looking for already? LinkedIn Answers
  11. 12. What are people looking for already? Quora
  12. 13. Things that people can't find
  13. 14. <ul><li>What do you want to hear more about? </li></ul><ul><li>What are some of your favorite blogs? </li></ul><ul><li>How often do you read blogs? </li></ul><ul><li>Do you like video blogs? </li></ul><ul><li>What is one question you want answered? </li></ul><ul><li>Incentives Help </li></ul><ul><li>Survey monkey </li></ul>Survey your readers
  14. 15. Organize and work with you have have Photo credit: http://www.flickr.com/photos/9stitches11stars/2211020136/sizes/l/in/photostream/
  15. 16. <ul><li>Topic, type, how many and when </li></ul><ul><li>Organized </li></ul><ul><li>Posts begin to build </li></ul><ul><li>Save things you see to refer back to </li></ul><ul><li>Checks and balances </li></ul><ul><li>Read more </li></ul>Editorial Calendar
  16. 17. <ul><li>Never waste content </li></ul><ul><li>Update an old post </li></ul><ul><li>Respond to a comment </li></ul><ul><li>Give an old post new insight </li></ul><ul><ul><li>Review last year's predictions </li></ul></ul><ul><ul><li>How is a new product holding up? </li></ul></ul>Recycle Old Posts Photo credit: http://www.flickr.com/photos/epsos/5575089139/sizes/l/in/photostream/
  17. 18. <ul><li>Ideas come all the time </li></ul><ul><li>Write them down </li></ul><ul><li>Old Fashioned </li></ul><ul><li>New Fashioned </li></ul><ul><li>Evernote </li></ul>Keep a Notebook for Ideas
  18. 19. Events, Holidays and Just for Fun <ul><li>Industry, local or online events </li></ul><ul><li>Upcoming holidays (early is on time, on time is late) </li></ul><ul><li>Holidays for every day </li></ul>
  19. 20. Lists <ul><li>Top 10 Lists - 5s, 3s and 7s! </li></ul><ul><li>Add value </li></ul><ul><li>Collect posts from around the web </li></ul><ul><ul><li>Link back! </li></ul></ul><ul><ul><li>Add your own commentary or synopsis </li></ul></ul>
  20. 21. Photo credit: http://www.flickr.com/photos/73119057@N00/3026580124/sizes/l/in/photostream/ Content IN Content OUT!
  21. 22. <ul><li>Your heroes </li></ul><ul><li>Your competitors </li></ul><ul><li>Industry leaders </li></ul><ul><li>Blogging experts </li></ul><ul><li>Completely out of your industry </li></ul><ul><li>RSS </li></ul><ul><li>Books! Call me old fashioned. </li></ul>Photo credit: http://www.flickr.com/photos/iancapstick/3913398059/sizes/m/in/photostream/ Read
  22. 23. <ul><li>Google Alerts </li></ul><ul><li>Social Mention </li></ul><ul><li>Twitter search </li></ul><ul><li>Alltop </li></ul>Photo credit: http://www.flickr.com/photos/iancapstick/3913398059/sizes/m/in/photostream/ Find news
  23. 24. React <ul><li>Take someone's content and add your opinion </li></ul><ul><li>Give credit, link back </li></ul><ul><li>Add value, not just a summary </li></ul><ul><li>Build relationships and credibility </li></ul><ul><li>Vanilla doesn't get you very far – Have an opinion </li></ul>
  24. 25. Interview Someone <ul><li>Industry experts, customers, etc. </li></ul><ul><li>Email interview </li></ul><ul><li>Web interview, Skype, Camtasia, Flip, Google+ </li></ul><ul><li>Voice interview with transcript </li></ul><ul><li>Add value – insight and takeways </li></ul>
  25. 26. Go Basic, Lighten Up, Provide Value <ul><li>Start with a point, prove it </li></ul><ul><li>Add value to the space </li></ul><ul><li>Have something to say, don't just say something </li></ul>Overheard #Blogchat – 9PM EST Sundays “ Blog length? Like a mini-skirt. Long enough to cover, short enough to keep attention.” @hanelly
  26. 27. Finding good blog photos <ul><li>iStockphoto.com </li></ul><ul><li>Flickr </li></ul><ul><li>Google Advanced Image Search </li></ul><ul><li>Point and click </li></ul><ul><li>Friends photos </li></ul>http://www.hallme.com/blog/finding-good-blog-photos/
  27. 28. <ul><li>Blogging is important </li></ul><ul><li>Make more content that people want </li></ul><ul><li>Be Organized </li></ul><ul><li>Work with what you have </li></ul><ul><li>Find inspiration everywhere </li></ul><ul><li>You have to give to get </li></ul><ul><li>You have to read to write </li></ul><ul><li>Lighten up </li></ul><ul><li>Add value </li></ul><ul><li>Keep posts short </li></ul>Recap
  28. 29. Learn More <ul><li>Twitter: @Hall_Web </li></ul><ul><ul><ul><li>@amanda_pants </li></ul></ul></ul><ul><li>Blog – http://www.hallme.com/blog/blogging/ </li></ul><ul><li>Webinars – http://www.hallme.com/webinars </li></ul><ul><ul><li>1/31 - Your 2012 We Strategy </li></ul></ul><ul><ul><li>Archived webinars - http://www.hallme.com/archived-webinars </li></ul></ul><ul><li>1-877-425-5932 (HALL-WEB) ‏ </li></ul><ul><li>[email_address] </li></ul>Download our new eBook: http://bit.ly/hall-ebook
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