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Coming Up With Blog Topics

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  • 1. Photo credit: http://www.flickr.com/photos/42931449@N07/5263541791/sizes/l/in/photostream/ Coming Up With Blog Topics
  • 2. Who we are Hall Internet Marketing Portland, Maine In business over 12 years @hall_web Amanda O’Brien VP of Marketing @amanda_pants
  • 3. Got Questions?
    • Use GoToWebinar “Ask a Question”
    • Twitter with @hall_web
    • Email amanda@hallme.com
  • 4.
    • Great for search engines and SEO
    • Establish yourself as an expert
    • More viral and sharable in nature
    • Easy to update
    • Social Media Hub
    Blogs are good!
  • 5. Content people already want Photo credit: http://www.flickr.com/photos/jonathanbeard/3196536843/sizes/l/in/photostream/
  • 6. Check your inbox, ask coworkers Photo credit: http://www.flickr.com/photos/10ch/3204310433/sizes/l/in/photostream/
  • 7. Popular, not so popular and searches
    • What is most popular (visits, time on site)
    • Keywords
    LESS MORE NEW
  • 8. What are people searching for? Build content around things people are searching for Google Insights: http://www.google.com/insights/search/ Wordtracker: http://labs.wordtracker.com/
  • 9.  
  • 10. https://freekeywords.wordtracker.com/keyword-questions/
  • 11. What are people looking for already? LinkedIn Answers
  • 12. What are people looking for already? Quora
  • 13. Things that people can't find
  • 14.
    • What do you want to hear more about?
    • What are some of your favorite blogs?
    • How often do you read blogs?
    • Do you like video blogs?
    • What is one question you want answered?
    • Incentives Help
    • Survey monkey
    Survey your readers
  • 15. Organize and work with you have have Photo credit: http://www.flickr.com/photos/9stitches11stars/2211020136/sizes/l/in/photostream/
  • 16.
    • Topic, type, how many and when
    • Organized
    • Posts begin to build
    • Save things you see to refer back to
    • Checks and balances
    • Read more
    Editorial Calendar
  • 17.
    • Never waste content
    • Update an old post
    • Respond to a comment
    • Give an old post new insight
      • Review last year's predictions
      • How is a new product holding up?
    Recycle Old Posts Photo credit: http://www.flickr.com/photos/epsos/5575089139/sizes/l/in/photostream/
  • 18.
    • Ideas come all the time
    • Write them down
    • Old Fashioned
    • New Fashioned
    • Evernote
    Keep a Notebook for Ideas
  • 19. Events, Holidays and Just for Fun
    • Industry, local or online events
    • Upcoming holidays (early is on time, on time is late)
    • Holidays for every day
  • 20. Lists
    • Top 10 Lists - 5s, 3s and 7s!
    • Add value
    • Collect posts from around the web
      • Link back!
      • Add your own commentary or synopsis
  • 21. Photo credit: http://www.flickr.com/photos/73119057@N00/3026580124/sizes/l/in/photostream/ Content IN Content OUT!
  • 22.
    • Your heroes
    • Your competitors
    • Industry leaders
    • Blogging experts
    • Completely out of your industry
    • RSS
    • Books! Call me old fashioned.
    Photo credit: http://www.flickr.com/photos/iancapstick/3913398059/sizes/m/in/photostream/ Read
  • 23.
    • Google Alerts
    • Social Mention
    • Twitter search
    • Alltop
    Photo credit: http://www.flickr.com/photos/iancapstick/3913398059/sizes/m/in/photostream/ Find news
  • 24. React
    • Take someone's content and add your opinion
    • Give credit, link back
    • Add value, not just a summary
    • Build relationships and credibility
    • Vanilla doesn't get you very far – Have an opinion
  • 25. Interview Someone
    • Industry experts, customers, etc.
    • Email interview
    • Web interview, Skype, Camtasia, Flip, Google+
    • Voice interview with transcript
    • Add value – insight and takeways
  • 26. Go Basic, Lighten Up, Provide Value
    • Start with a point, prove it
    • Add value to the space
    • Have something to say, don't just say something
    Overheard #Blogchat – 9PM EST Sundays “ Blog length? Like a mini-skirt. Long enough to cover, short enough to keep attention.” @hanelly
  • 27. Finding good blog photos
    • iStockphoto.com
    • Flickr
    • Google Advanced Image Search
    • Point and click
    • Friends photos
    http://www.hallme.com/blog/finding-good-blog-photos/
  • 28.
    • Blogging is important
    • Make more content that people want
    • Be Organized
    • Work with what you have
    • Find inspiration everywhere
    • You have to give to get
    • You have to read to write
    • Lighten up
    • Add value
    • Keep posts short
    Recap
  • 29. Learn More
    • Twitter: @Hall_Web
        • @amanda_pants
    • Blog – http://www.hallme.com/blog/blogging/
    • Webinars – http://www.hallme.com/webinars
      • 1/31 - Your 2012 We Strategy
      • Archived webinars - http://www.hallme.com/archived-webinars
    • 1-877-425-5932 (HALL-WEB) ‏
    • [email_address]
    Download our new eBook: http://bit.ly/hall-ebook