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Coming Up With Blog Topics
Coming Up With Blog Topics
Coming Up With Blog Topics
Coming Up With Blog Topics
Coming Up With Blog Topics
Coming Up With Blog Topics
Coming Up With Blog Topics
Coming Up With Blog Topics
Coming Up With Blog Topics
Coming Up With Blog Topics
Coming Up With Blog Topics
Coming Up With Blog Topics
Coming Up With Blog Topics
Coming Up With Blog Topics
Coming Up With Blog Topics
Coming Up With Blog Topics
Coming Up With Blog Topics
Coming Up With Blog Topics
Coming Up With Blog Topics
Coming Up With Blog Topics
Coming Up With Blog Topics
Coming Up With Blog Topics
Coming Up With Blog Topics
Coming Up With Blog Topics
Coming Up With Blog Topics
Coming Up With Blog Topics
Coming Up With Blog Topics
Coming Up With Blog Topics
Coming Up With Blog Topics
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Coming Up With Blog Topics

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Published in: Self Improvement
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  • 1. Photo credit: http://www.flickr.com/photos/42931449@N07/5263541791/sizes/l/in/photostream/ Coming Up With Blog Topics
  • 2. Who we are Hall Internet Marketing Portland, Maine In business over 12 years @hall_web Amanda O’Brien VP of Marketing @amanda_pants
  • 3. Got Questions?
    • Use GoToWebinar “Ask a Question”
    • Twitter with @hall_web
    • Email amanda@hallme.com
  • 4.
    • Great for search engines and SEO
    • Establish yourself as an expert
    • More viral and sharable in nature
    • Easy to update
    • Social Media Hub
    Blogs are good!
  • 5. Content people already want Photo credit: http://www.flickr.com/photos/jonathanbeard/3196536843/sizes/l/in/photostream/
  • 6. Check your inbox, ask coworkers Photo credit: http://www.flickr.com/photos/10ch/3204310433/sizes/l/in/photostream/
  • 7. Popular, not so popular and searches
    • What is most popular (visits, time on site)
    • Keywords
    LESS MORE NEW
  • 8. What are people searching for? Build content around things people are searching for Google Insights: http://www.google.com/insights/search/ Wordtracker: http://labs.wordtracker.com/
  • 9.  
  • 10. https://freekeywords.wordtracker.com/keyword-questions/
  • 11. What are people looking for already? LinkedIn Answers
  • 12. What are people looking for already? Quora
  • 13. Things that people can't find
  • 14.
    • What do you want to hear more about?
    • What are some of your favorite blogs?
    • How often do you read blogs?
    • Do you like video blogs?
    • What is one question you want answered?
    • Incentives Help
    • Survey monkey
    Survey your readers
  • 15. Organize and work with you have have Photo credit: http://www.flickr.com/photos/9stitches11stars/2211020136/sizes/l/in/photostream/
  • 16.
    • Topic, type, how many and when
    • Organized
    • Posts begin to build
    • Save things you see to refer back to
    • Checks and balances
    • Read more
    Editorial Calendar
  • 17.
    • Never waste content
    • Update an old post
    • Respond to a comment
    • Give an old post new insight
      • Review last year's predictions
      • How is a new product holding up?
    Recycle Old Posts Photo credit: http://www.flickr.com/photos/epsos/5575089139/sizes/l/in/photostream/
  • 18.
    • Ideas come all the time
    • Write them down
    • Old Fashioned
    • New Fashioned
    • Evernote
    Keep a Notebook for Ideas
  • 19. Events, Holidays and Just for Fun
    • Industry, local or online events
    • Upcoming holidays (early is on time, on time is late)
    • Holidays for every day
  • 20. Lists
    • Top 10 Lists - 5s, 3s and 7s!
    • Add value
    • Collect posts from around the web
      • Link back!
      • Add your own commentary or synopsis
  • 21. Photo credit: http://www.flickr.com/photos/73119057@N00/3026580124/sizes/l/in/photostream/ Content IN Content OUT!
  • 22.
    • Your heroes
    • Your competitors
    • Industry leaders
    • Blogging experts
    • Completely out of your industry
    • RSS
    • Books! Call me old fashioned.
    Photo credit: http://www.flickr.com/photos/iancapstick/3913398059/sizes/m/in/photostream/ Read
  • 23.
    • Google Alerts
    • Social Mention
    • Twitter search
    • Alltop
    Photo credit: http://www.flickr.com/photos/iancapstick/3913398059/sizes/m/in/photostream/ Find news
  • 24. React
    • Take someone's content and add your opinion
    • Give credit, link back
    • Add value, not just a summary
    • Build relationships and credibility
    • Vanilla doesn't get you very far – Have an opinion
  • 25. Interview Someone
    • Industry experts, customers, etc.
    • Email interview
    • Web interview, Skype, Camtasia, Flip, Google+
    • Voice interview with transcript
    • Add value – insight and takeways
  • 26. Go Basic, Lighten Up, Provide Value
    • Start with a point, prove it
    • Add value to the space
    • Have something to say, don't just say something
    Overheard #Blogchat – 9PM EST Sundays “ Blog length? Like a mini-skirt. Long enough to cover, short enough to keep attention.” @hanelly
  • 27. Finding good blog photos
    • iStockphoto.com
    • Flickr
    • Google Advanced Image Search
    • Point and click
    • Friends photos
    http://www.hallme.com/blog/finding-good-blog-photos/
  • 28.
    • Blogging is important
    • Make more content that people want
    • Be Organized
    • Work with what you have
    • Find inspiration everywhere
    • You have to give to get
    • You have to read to write
    • Lighten up
    • Add value
    • Keep posts short
    Recap
  • 29. Learn More
    • Twitter: @Hall_Web
        • @amanda_pants
    • Blog – http://www.hallme.com/blog/blogging/
    • Webinars – http://www.hallme.com/webinars
      • 1/31 - Your 2012 We Strategy
      • Archived webinars - http://www.hallme.com/archived-webinars
    • 1-877-425-5932 (HALL-WEB) ‏
    • [email_address]
    Download our new eBook: http://bit.ly/hall-ebook

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