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Does Your Business Need to be Using Social Media
 

Does Your Business Need to be Using Social Media

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In this no-nonsense webinar we will discuss if your company should be using social media. Thousands of businesses are using valuable time and resources on a medium that may not be showing any return. ...

In this no-nonsense webinar we will discuss if your company should be using social media. Thousands of businesses are using valuable time and resources on a medium that may not be showing any return. We will look into what companies are a good fit for social media, the resources you should have available in-house and what your expectations should be. We will also briefly discuss if you are going to participate, what elements you must include in a social media strategy.

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    Does Your Business Need to be Using Social Media Does Your Business Need to be Using Social Media Presentation Transcript

    • Does Your Business Need to be Using Social Media Hall Web Services
    • Who We Are Amanda O'Brien VP of Marketing [email_address]
      • Hall Web Services
      • www.hallme.com
      • 10+ Years in Business
      @Hall_Web @amanda_pants
    • Got Questions?
      • Use GoToWebinar or “Ask a Question”
      • Twitter with @hall_web
      • [email_address]
    • Lets get right to it… Photo credit: http://www.flickr.com/photos/zappowbang/531040159/
    • Why Social Media is Important
      • More and more people are researching things on the web
      • Word of mouth advertising - with new tools
      • People trust companies active in social media – accountability
      • It is where your customers are
        • 350 million registered users on Facebook
        • Over 60 million LinkedIn registered users
    • Figuring Out What You Are Doing First
      • Why am I here?
      • How is social media going to help?
      • Use it to amplify what you are doing
      • Figure out what you are going to measure
      • Who are you reporting to?
      • What do you want to tell them?
      Photo credit: http://www.flickr.com/photos/henrybloomfield/2681991904 /
    • What Are You Going to Measure?
      • What does success look like?
      • How can you measure if you are working towards success?
      • Not measuring social media metrics
      • Sales and Leads
      • Brand Recognition
      • Mentions, RTs, fans, followers
      • People entering your sales funnel
    • Do you have a good product?
      • ‘ If you are good at life you will be good at social media’
      • If you are creating spin – not so much
      • This is NOT a traditional marketing channel
      • Is your story worth telling?
      Photo credit: http://www.flickr.com/photos/kamoda/240520858/
    • Listen – Then What?
      • Are you ready for what you hear?
      • Who is going to answer?
      • Willing to answer customer service and complaints?
      Photo credit: http://www.flickr.com/photos/madabandon/111420681/ Search.twitter.com Google Blog Search Google Alerts LinkedIn Groups and Answers
    • Twitter, Facebook? Who cares! Got a Plan? Photo credit: http://www.flickr.com/photos/silvertje/3181495497/
    • Got policies?
      • Before not after
      • Might be an extension of existing policies
    • Got content? Like, a lot of content!
      • Links
      • Articles
      • Blog posts
      • Videos
      • Images
      • Whitepapers
      • Webinars
      • Valuable
    • Got time? Photo credit: http://www.flickr.com/photos/mediageek/2412873536/
      • 30 minutes, twice a day
      • Measure it
      • Takes notes
      • Do you need more or less?
    • Did you do your research?
      • Competitors
      • Local Market
      • Your success in real life
      • Ask your target audience
      Photo credit: http://www.flickr.com/photos/laughingsquid/413379066/
    • Why are you participating?
      • Local web-lebrities look sooo cool
      • Short term fix
      • All kinds of case studies of business making millions
    • I’m confused Photo credit: http://www.flickr.com/photos/tambako/3593686294/
    • Social Media is a Tool Photo credit: http://www.flickr.com/photos/johncline/108866145/
    • Recap
      • If this is about business, keep it about business
      • Social media can be fun but keep it professional
      • You are going to need research and a plan
      • You are going to need lots of content
      • Most time intensive marketing
      • Social media should be last
      Photo credit: http://www.flickr.com/photos/96dpi/3200492901/
    • Get Started
      • Vision Blog - http://www.hallme.com/blog
      • Webinars – http://www.hallme.com/webinars
        • Next week: How to Create Quality Web Content and Why it is Important
      • Call us! 1-877-425-5932 (HALL-WEB) ‏
      • [email_address]
      Follow Hall: Hall_Web Follow Amanda: amanda_pants Books: Social Media 101 – Chris Brogan New Rules of Marketing and PR – David Meerman Scott Inbound Marketing - Hubspot