A Deeper Look at Blog Comments

A Deeper Look at Blog Comments Photo credit:http://www.flickr.com/photos/laurenprofeta/5322072934/sizes/l/in/photostream/ Amanda O’Brien Hall Internet Marketing

Who We Are Amanda O'Brien VP of Marketing [email_address] @amanda_pants Hall Internet Marketing www.hallme.com @Hall_Web

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Blog Comments Photo credit:http://www.flickr.com/photos/good-karma/405077721/sizes/l/in/photostream/

Most Blog Readers ARE Lurkers Photo credit: http://www.flickr.com/photos/tinkerroll21/531272629/sizes/l/in/photostream/
Don’t get frustrated with few comments.
Know your goals and track those metrics
Visits
Website conversions
Industry expert
Better search rankings
Blog commenters are not customers

Photo credit: http://www.flickr.com/photos/batmoo/3734837951/sizes/l/in/photostream/ We want more blog comments!

Getting More Blog Comments Photo credit: http://www.flickr.com/photos/tomsaint/3342581902/sizes/l/in/photostream /

Get started Check your tone Photo credit: http://www.flickr.com/photos/dh-aust/2755127031/sizes/l/in/photostream/ Are you a know-it-all? Are you stating a fact? Not very inviting for someone to comment

Photo credit: http://www.flickr.com/photos/tomsaint/3431708779/sizes/l/in/photostream/ Be Human Humble, human posts have more interaction Expert Tips Personal

Ask questions at the end Leave it unanswered Invite comments Leave it Open Ended

Reward Comments Photo credit: http://www.flickr.com/photos/8136496@N05/2327243497/sizes/l/in/photostream/

You could always try controversial… Photo credit: http://www.flickr.com/photos/australian-war-memorial/3527160566/sizes/l/in/photostream/

Create blog posts around comments
Show how important comments are to you
Update your post to direct to the new one
Give credit to the comment author
Photo credit: http://www.flickr.com/photos/foxtongue/24720422/sizes/m/in/photostream/

Make it easy to comment More on that later… Photo credit: http://www.flickr.com/photos/brizo_the_scot/4013939756/sizes/z/in/photostream/

Are social media sites stealing blog comments? http://www.blogher.com/has-facebook-hurt-your-blog-traffic-and-comments Photo credit: http://www.flickr.com/photos/jonathanbeard/3297647855/sizes/o/in/photostream/

How to Leave a Blog Comment

Be genuine, links are ok if relevant, add value, be human, expand the conversation. Photo credit: http://www.flickr.com/photos/strangeinterlude/115979/sizes/z/in/photostream/

Double whammy? Drop some knowledge and then promote someone ELSE – market your knowledge AND your network. Good juju all around. Don’t add too many links – spam filters get confused . Photo credit: http://robot6.comicbookresources.com/2009/02/wondercon-wonder-womans-west-coast-big-screen-premiere/

Photo credit: http://www.flickr.com/photos/baltimike/1689499889/sizes/z/in/photostream/ Another 5 points if you tweet ‘I just left a comment on so and so’s post’

What would you say IRL? ‘I agree’ ‘me too’? Photo credit: http://www.flickr.com/photos/benm_at/4683099590/sizes/l/in/photostream/

Make Your Comment Stand Out Add your business name to the name field? http://fundraisingcoach.com/2011/05/03/1-simple-change-to-make-your-blog-comments-stand-out/

Never been there before do your homework? Read all comments on that post so far Read previous posts and comments Photo credit: http://www.flickr.com/photos/gi/127555697/sizes/z/in/photostream/

How long should they be? Long enough but not too long.

Be there first Photo credit: http://www.flickr.com/photos/eriwst/3448608210/sizes/z/in/photostream/

Don’t leave anonymous quotes Nobody likes ‘that guy’

Blog Comments for marketing

Build relationships with prominent bloggers and their readers (Branding and Awareness) Photo credit: http://www.flickr.com/photos/winton/2691675878/sizes/l/in/photostream/

Direct traffic to your website (think about the link) Photo credit: http://www.flickr.com/photos/17516529@N00/3865553118/sizes/l/in/photostream/

SEO
No follow links
Author could update their post and add you later
Text in comments index-able

Make it easy to comment and for people to leave comments
Types of Blog comments
Disqus
Gravatar
Facebook comments

Examples http://sethgodin.typepad.com/

Examples http://chrisbrogan.com NEW OLD

Examples http://mashable.com OLD NEW

Examples http://wcsh6.com

Examples http://cc-chapman.com

Good news… bad news

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A Deeper Look at Blog Comments

by Hall Internet Marketing on Jun 08, 2011

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