When you’re asked by your boss, or your boss’ boss (your grandboss!) to explain content strategy, what can you say to make the biggest impact? How can you build advocates for content strategy in people whose pay grades eat pay grades like yours for breakfast? This is the situation Amanda Costello found herself in when her great-grandboss asked her to speak to the dean and college leadership about her work as a content strategist. Spoiler alert: nobody was fired.
Featuring a “director’s commentary” on content specifically developed for an audience of high-level academic leadership, this session will give you memorable ways of talking about content strategy that will stick with administrators, even as they navigate their myriad of other duties and responsibilities. Gain a better understanding of the world of academic administrators, learn how to build advocacy for good strategy and best practices, and make sure your voice is heard – even when you’re not in the room.