View stunning SlideShares in full-screen with the new iOS app!Introducing SlideShare for AndroidExplore all your favorite topics in the SlideShare appGet the SlideShare app to Save for Later — even offline
View stunning SlideShares in full-screen with the new Android app!View stunning SlideShares in full-screen with the new iOS app!
On Fixing Content• Load up the table with your front line folks, and learn about your customer.• Each unit constructs its own content and web gurus (housed in the units) put together the content strategy.• The middle management site became the place to direct people who weren’t quite sure of what they wanted.
On Fixing Production• One small, agile office is in charge of the web at the “middle management” level. (Ours is four people.)• Production and access is given to all departments, with a the web guru responding to departmental needs.• No more “faceless web person” in another building - or another city!
On Fixing Design• Developing a standard but extremely flexible template for everyone to use.• Gurus can customize template to fit departmental audience and goals.
Making a CSSFramework thatWorks for Youwith Mr. Dan Sagisser3:00, room 135-ADan can tell you more about ourweb templates. He may or may notbe wearing this awesome shirt.
On Fixing Software• Our CMS gave gurus access to edit everything (everything!) on their site.• It’s easier to teach people HTML than it is to teach a convoluted system that works around HTML and pretends it doesn’t exist.
What kind of insane world is this?IT in charge of the biggest communications channel!Units empowered to produce content without police!Units have their own unique look and can say what they want!Dogs and cats living together!
The Guru ModelWeb Guru: | ŏnoun (pl. -rus)A web specialist housed in a department that is in tune with the department needsand collaborates with other gurus about best practices and solutions to problems.
Guru Motivation: Autonomy•The guru is empowered to make fitting changes.•Have a wing man, be a wing man.
Guru Motivation: Mastery•HTML is a language, and gurus are communicators.•Study Halls to dive deep into guru-chosen topics.•Gurus work in their own site, on relevant projects.
Guru Motivation: Purpose•Not just “another” level of go-between. It feels good to get things done on your own!•Regular closed-door meetings and private listserv•Social outings build trust, help you see coworkers as people.
GROW YOUR OWN GURU This can totally work for you
Check out yourorganization• How do things like up with the brand/management/store model? Where are you in that?• Share your vision one-on-one, and bring people together to develop a plan.• Look for hidden gurus; it’s a way of thinking, not a bullet list of programming languages.• Start small, look for transition, and share knowledge.
The web is culture.The web is people.It’s not just a project, and it’s not just for one person. Choose trust over control. Jeff Abuzzahab Amanda Brown : firstname.lastname@example.org : email@example.com : 612-624-6034 : 612-624-7854 @abuzzahab @amandaesque