The Use of Social Media, Transparency, and The Facebook Generation

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The Use of Social Media, Transparency, and The Facebook Generation PPT

The Use of Social Media, Transparency, and The Facebook Generation PPT

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  • 1. The Use of Social Media, Transparency and the Facebook Generation
  • 2. 1990
    • Nelson Mandela freed
    • Space Shuttle Discovery carries the “Hubble” into space
    • The Berlin Wall falls
    • The National Debt of the United States?
      • $320 billion
    • Tim Berners-Lee publishes his whitepaper
      • Who?
      • Physicist with CERN (European Org for Nuclear Research)
        • Topic was “the use of hypertext for data transfer over an open network”
  • 3. http://info.cern.ch/hypertext/WWW/TheProject.html
  • 4. 20 years later
    • As of January 2011 - 80 million independent websites
    • By 1998, worldwide retail sales via the internet topped $15 billion
    • Over 2 billion web users per day worldwide
      • Increase of over 480% since 2000
    • Increases in Africa, the Middle-East and Latin America
      • 2,500%, 1,900% and 1,000% respectively since 2000
    • August 2011 – China alone reports over 200 million users per day of the worldwide web
  • 5. The arrival of social media
    • 2002 – Reed Hoffman puts the final touches on a professional networking site from a coffee table in his living room
    • 2004 – Mark Zuckerberg and Eduardo Saverin develop the foundation for a P2P social site from their dorm room at Harvard University
    • 2006 - 24 year old Jack Dorsey launches a platform in Oakland, CA to assist dispatchers in managing taxi’s, couriers and emergency vehicles throughout the Bay Area
  • 6. The Big Three
    • In 9 years LinkedIn expands to 200 countries, with over 120 million members and launches an IPO which valuates the company at over $4 billion
    • In just over 6 years Facebook expands to 750 million users, accounting for 700 billion minutes per month of site time and is currently valuated at $200 billion
    • In just under 5 years, Twitter has grown to 200 million users, with a combined “tweet” and “query” hit-rate of over 1.5 billion PER DAY
  • 7. Next 12 most popular
    • With memberships ranging from 80 million to 4 million, this “lagging dozen” account for an additional 242 million members
  • 8. What these numbers tell us
    • Social media memberships are increasing much faster
      • Facebook grew to 200 million members in a 3 rd of the time it took LinkedIn, Twitter grew to 200 million members nearly 2x faster
    • As of June 2011, LinkedIn is averaging 2 new members per SECOND
    • Facebook is adding 200,000 new members a day
      • Has also grown to over 250 million mobile devices
    • Based on current web users worldwide (2B), social media sites could make up as much as 69.6% of that traffic
  • 9. And let’s not forget
    • Bloggers
      • 156 million public blogs as of February 2011
    • Web Video
      • Skype has 124 million users, and their iPhone app was downloaded 1 million times on its first day
      • YouTube uploads more content every 60 days, than the 3 major TV networks have created in the past 60 YEARS
    • Hunt and Peck
      • While not necessarily a social media platform, “old fashioned” text messaging has increased from 3,500 per day in 2006, to 5 billion per day in 2010, to an estimated 7 trillion annually in 2011
  • 10. Why are corp’s lagging behind?
    • Less than 12% of new social media memberships are business-based, why?
      • Don’t understand it
      • Don’t need it
      • Not our demographic
      • Brand control
    • The “biggies”?...
      • Employees will waste time
      • Not sure how to integrate it
      • What about the “haters”?
  • 11. The 5 most common mistakes
    • Designed for one-way discussion only
    • Unable to “ask” for the business
    • Poor messaging
    • “ Shiny ball” syndrome
    • Value communication versus value creation
      • Features as opposed to benefits
  • 12. Solving the lag
    • A formal Social Media Policy for your company
    • Education / training
    • Utilizing social media as a collaboration, not a directive
    • Incorporating social media into your existing infrastructure capabilities
    • Proper introduction of social media to your existing customers FIRST
      • Potential customers second
        • Why?
  • 13. A peek under the tent…
  • 14. Two-Day Seminar
    • Attendees will be able to;
      • Create and implement a Social Media Policy within their team or organization
      • Develop plans for both internal and external “customers”
      • Improve employee retention
      • Create individual social media “launch plans” for specific products, programs and services
      • Customize interaction based on desired customer outcomes
      • Improve internal forecasting and revenue generation
    • Attendees will have the opportunity to “mold” the seminar content
  • 15. Post seminar support
    • Attendees will receive;
      • Participant workbooks
      • Reinforcement guides
        • FAQ’s, activities, social media planner
      • Dedicated email support
      • Coaching Forums
        • Open teleconferences
      • More…
  • 16. Knowledge United A Quint Group Company Thank you