The Use of Social Media, Transparency and the Facebook Generation
1990 <ul><li>Nelson Mandela freed </li></ul><ul><li>Space Shuttle Discovery carries the “Hubble” into space </li></ul><ul>...
http://info.cern.ch/hypertext/WWW/TheProject.html
20 years later <ul><li>As of January 2011 - 80 million independent websites </li></ul><ul><li>By 1998, worldwide retail sa...
The arrival of social media <ul><li>2002 – Reed Hoffman puts the final touches on a professional networking site from a co...
The Big Three <ul><li>In 9 years LinkedIn expands to 200 countries, with over 120 million members and launches an IPO whic...
Next 12 most popular <ul><li>With memberships ranging from 80 million to 4 million, this “lagging dozen” account for an ad...
What these numbers tell us <ul><li>Social media memberships are increasing much faster </li></ul><ul><ul><li>Facebook grew...
And let’s not forget <ul><li>Bloggers </li></ul><ul><ul><li>156 million public blogs as of February 2011 </li></ul></ul><u...
Why are corp’s lagging behind? <ul><li>Less than 12% of new social media memberships are business-based, why? </li></ul><u...
The 5 most common mistakes <ul><li>Designed for one-way discussion only </li></ul><ul><li>Unable to “ask” for the business...
Solving the lag <ul><li>A formal Social Media Policy for your company </li></ul><ul><li>Education / training </li></ul><ul...
A peek under the tent…
Two-Day Seminar <ul><li>Attendees will be able to; </li></ul><ul><ul><li>Create and implement a Social Media Policy within...
Post seminar support <ul><li>Attendees will receive; </li></ul><ul><ul><li>Participant workbooks </li></ul></ul><ul><ul><l...
Knowledge United A Quint Group Company Thank you
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The Use of Social Media, Transparency, and The Facebook Generation

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The Use of Social Media, Transparency, and The Facebook Generation

  1. 1. The Use of Social Media, Transparency and the Facebook Generation
  2. 2. 1990 <ul><li>Nelson Mandela freed </li></ul><ul><li>Space Shuttle Discovery carries the “Hubble” into space </li></ul><ul><li>The Berlin Wall falls </li></ul><ul><li>The National Debt of the United States? </li></ul><ul><ul><li>$320 billion </li></ul></ul><ul><li>Tim Berners-Lee publishes his whitepaper </li></ul><ul><ul><li>Who? </li></ul></ul><ul><ul><li>Physicist with CERN (European Org for Nuclear Research) </li></ul></ul><ul><ul><ul><li>Topic was “the use of hypertext for data transfer over an open network” </li></ul></ul></ul>
  3. 3. http://info.cern.ch/hypertext/WWW/TheProject.html
  4. 4. 20 years later <ul><li>As of January 2011 - 80 million independent websites </li></ul><ul><li>By 1998, worldwide retail sales via the internet topped $15 billion </li></ul><ul><li>Over 2 billion web users per day worldwide </li></ul><ul><ul><li>Increase of over 480% since 2000 </li></ul></ul><ul><li>Increases in Africa, the Middle-East and Latin America </li></ul><ul><ul><li>2,500%, 1,900% and 1,000% respectively since 2000 </li></ul></ul><ul><li>August 2011 – China alone reports over 200 million users per day of the worldwide web </li></ul>
  5. 5. The arrival of social media <ul><li>2002 – Reed Hoffman puts the final touches on a professional networking site from a coffee table in his living room </li></ul><ul><li>2004 – Mark Zuckerberg and Eduardo Saverin develop the foundation for a P2P social site from their dorm room at Harvard University </li></ul><ul><li>2006 - 24 year old Jack Dorsey launches a platform in Oakland, CA to assist dispatchers in managing taxi’s, couriers and emergency vehicles throughout the Bay Area </li></ul>
  6. 6. The Big Three <ul><li>In 9 years LinkedIn expands to 200 countries, with over 120 million members and launches an IPO which valuates the company at over $4 billion </li></ul><ul><li>In just over 6 years Facebook expands to 750 million users, accounting for 700 billion minutes per month of site time and is currently valuated at $200 billion </li></ul><ul><li>In just under 5 years, Twitter has grown to 200 million users, with a combined “tweet” and “query” hit-rate of over 1.5 billion PER DAY </li></ul>
  7. 7. Next 12 most popular <ul><li>With memberships ranging from 80 million to 4 million, this “lagging dozen” account for an additional 242 million members </li></ul>
  8. 8. What these numbers tell us <ul><li>Social media memberships are increasing much faster </li></ul><ul><ul><li>Facebook grew to 200 million members in a 3 rd of the time it took LinkedIn, Twitter grew to 200 million members nearly 2x faster </li></ul></ul><ul><li>As of June 2011, LinkedIn is averaging 2 new members per SECOND </li></ul><ul><li>Facebook is adding 200,000 new members a day </li></ul><ul><ul><li>Has also grown to over 250 million mobile devices </li></ul></ul><ul><li>Based on current web users worldwide (2B), social media sites could make up as much as 69.6% of that traffic </li></ul>
  9. 9. And let’s not forget <ul><li>Bloggers </li></ul><ul><ul><li>156 million public blogs as of February 2011 </li></ul></ul><ul><li>Web Video </li></ul><ul><ul><li>Skype has 124 million users, and their iPhone app was downloaded 1 million times on its first day </li></ul></ul><ul><ul><li>YouTube uploads more content every 60 days, than the 3 major TV networks have created in the past 60 YEARS </li></ul></ul><ul><li>Hunt and Peck </li></ul><ul><ul><li>While not necessarily a social media platform, “old fashioned” text messaging has increased from 3,500 per day in 2006, to 5 billion per day in 2010, to an estimated 7 trillion annually in 2011 </li></ul></ul>
  10. 10. Why are corp’s lagging behind? <ul><li>Less than 12% of new social media memberships are business-based, why? </li></ul><ul><ul><li>Don’t understand it </li></ul></ul><ul><ul><li>Don’t need it </li></ul></ul><ul><ul><li>Not our demographic </li></ul></ul><ul><ul><li>Brand control </li></ul></ul><ul><li>The “biggies”?... </li></ul><ul><ul><li>Employees will waste time </li></ul></ul><ul><ul><li>Not sure how to integrate it </li></ul></ul><ul><ul><li>What about the “haters”? </li></ul></ul>
  11. 11. The 5 most common mistakes <ul><li>Designed for one-way discussion only </li></ul><ul><li>Unable to “ask” for the business </li></ul><ul><li>Poor messaging </li></ul><ul><li>“ Shiny ball” syndrome </li></ul><ul><li>Value communication versus value creation </li></ul><ul><ul><li>Features as opposed to benefits </li></ul></ul>
  12. 12. Solving the lag <ul><li>A formal Social Media Policy for your company </li></ul><ul><li>Education / training </li></ul><ul><li>Utilizing social media as a collaboration, not a directive </li></ul><ul><li>Incorporating social media into your existing infrastructure capabilities </li></ul><ul><li>Proper introduction of social media to your existing customers FIRST </li></ul><ul><ul><li>Potential customers second </li></ul></ul><ul><ul><ul><li>Why? </li></ul></ul></ul>
  13. 13. A peek under the tent…
  14. 14. Two-Day Seminar <ul><li>Attendees will be able to; </li></ul><ul><ul><li>Create and implement a Social Media Policy within their team or organization </li></ul></ul><ul><ul><li>Develop plans for both internal and external “customers” </li></ul></ul><ul><ul><li>Improve employee retention </li></ul></ul><ul><ul><li>Create individual social media “launch plans” for specific products, programs and services </li></ul></ul><ul><ul><li>Customize interaction based on desired customer outcomes </li></ul></ul><ul><ul><li>Improve internal forecasting and revenue generation </li></ul></ul><ul><li>Attendees will have the opportunity to “mold” the seminar content </li></ul>
  15. 15. Post seminar support <ul><li>Attendees will receive; </li></ul><ul><ul><li>Participant workbooks </li></ul></ul><ul><ul><li>Reinforcement guides </li></ul></ul><ul><ul><ul><li>FAQ’s, activities, social media planner </li></ul></ul></ul><ul><ul><li>Dedicated email support </li></ul></ul><ul><ul><li>Coaching Forums </li></ul></ul><ul><ul><ul><li>Open teleconferences </li></ul></ul></ul><ul><ul><li>More… </li></ul></ul>
  16. 16. Knowledge United A Quint Group Company Thank you

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