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Presented October 13, 2011 at the annual Qualitative Research Association Conference in Las Vegas.
Target Audience: Qualitative market researchers who are new to social-media listening and would like to understand how to effectively begin using social media data to inform traditional research studies.
This presentation provides a high-level overview of the landscape of (primarily free) tools researchers can use to get started. Case studies help illustrate what works well and pitfalls to avoid.
--Steps for setting up a basic social media listening campaign
--Examples of tools and resources to get started
--Issues to avoid to maximize success
--Best practices for monitoring and sharing results