A Presentation for Conros Corporation

1. LEVERAGING SOCIAL MEDIA
LinkedIn

2. HI!

3. 1. HOW SOCIAL MEDIA IS CHANGING
BUSINESS
2. BENEFITS & FEATURES OF LINKED-IN
3. HOW YOU PLAY A ROLE

4. 1. HOW SOCIAL MEDIA IS
CHANGING BUSINESS

6. “real people, real reviews”

8. SOCIAL MEDIA
has changed the way we communicate

9. - largest professional network in the world
- 175 million registered users in more than 200 countries and territories
- 4 million Canadian users, 57 million American

10. COMPANIES ON LINKEDIN

11. 2. BENEFITS & FEATURES OF
LINKED-IN

12. a) Benefits of LinkedIn
Individual Company
- shape online brand reputation
- showcase professional identity
- develop & expand a network of
- strengthen professional relationships
professionals
- network: join groups, share industry
- strengthen ties with employees and
information, knowledge transfer
build stronger professional
relationships
- generate leads

16. - “Create a 100% complete LinkedIn profile”
- “Round out your LinkedIn profile”
available: http://www.youtube.com/watch?
v=JNl9RVrXLhM
http://www.youtube.com/watch?v=ec9QOYjcyY4

17. b) Features of LinkedIn

18. updates &
sharing
- Share useful, insightful and
industry-specific content
- Share company updates to help
spread brand messaging

19. groups &
discussions
- expand your reach
- facilitate communications
- build credibility & establish
expertise
- help articulate brand messaging

20. following
Follow:
- our company
- favourite brands & associations
- the competition

21. 3. YOUR ROLE

25. Lettering Projects We
Love

26. “Outsiders
2012”
From Nuit
Blanche

27. 2 Videos:
“Start Sharing in LinkedIn”
“Post a Company Status Update on LinkedIn”
- available: http://www.youtube.com/watch?feature=endscreen&v=er3WevF-
Zps&NR=1
http://www.youtube.com/watch?v=gMknZutnVWE

29. Works Cited & Further Information
Shirky, Clay. Here Comes Everybody:The Power of Organizing Without
Organizations. New York: Penguin Press, 2008. Print.
Qualman, Erik. Socialnomic. New York: Penguin Press, 2010. Print.
CoscoContentQueen YouTube Social Media Resource Channel, available:
https://www.youtube.com/user/coscocontentqueen?feature=results_main
“Are Twitter and Facebook changing the way we Complain?” available:
http://www.bbc.co.uk/news/uk-18081651
“Social Media Revolution 2012” available: http://www.youtube.com/watch?
v=ZQzsQkMFgHE&feature=related