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Social Media for Outreach



This presentation was created for the Center for Distance Education at Mississippi State University in June 2013.

This presentation was created for the Center for Distance Education at Mississippi State University in June 2013.



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  • I’m glad you liked the template! It’s very … exciting. 
  • Why social media for libraries? You could say it’s because we need to stay relevant. You could say it’s because we need to preserver our place as the tech center of our communities. You could say it’s because it’s become the distribution means for information and resources our patrons need. And all those things are true. But at base, it’s because it’s where our patrons are. In the physical world or in the virtual world, if we aren’t part of their lives, we aren’t able to fulfill our mission—meeting the needs of our patrons.
  • How do you decide from all the ones out there—pick the one with traction in your community. Don’t do anything just to do it…none of us have time for that! One of the brilliant things social media has the potential to do is create the kind of community around the library we all dream about. In order to make a stab at that, we have to start where they are. That’s not to say we shouldn’t experiment with other things, but the bulk of your efforts should be reserved for those that are going to give you the biggest bang for your buck. We are going to focus on three of those today.
  • These are the big three right now that seem to be getting the most minutes of the day from the people we serve. Facebook is the monster, of course. 1 billion users. 552 million daily users. It’s so big it’s become it’s own internet, and you need to have a website on the Facebook Internet, because that’s where people turn first to find anything. Twitter may or may not be big in your community, but it’s a fantastic way to engage users in a conversation that’s not possible on the Facebook behemoth. If you can use it, you need to know about it. Pinterest is the dark horse for libraries…it’s come out of nowhere practically to be a place libraries can meet their community in a way that we’ve seen work effectively.
  • As of October 4, 2012, there are 1 billion people on FB according to this press release: http://newsroom.fb.com/News/One-Billion-People-on-Facebook-1c9.aspx Should we also mention that it is worth the libraries noting their particular demographic when looking at “best” and “worst” times to publish posts? This is generalized over 1 billion people (or sort of), so “micro-communities” in small towns in MS are possible, for example.
  • Facebook is first up. It’s a huge monster, but it can be tamed to your needs. You have some options about how to “be” in Facebook. Generally every library should have its own Facebook Page. It has your basic info like hours, contact information, a map. It can also feed information into individual news feeds, if your users choose to add it (this is a relatively new development). We haven’t had an opportunity to get into the daily lives of our patron this way, and it’s more than worth exploring. It’s essential. Groups can be an effective way to extend the conversation for a specialized group—teen book group, scrapbookers meeting in the library, any group with a common interest that would be served by a place to have an ongoing conversation “hosted” by the library. Individual profiles are definitely worth having—your patrons will want to friend you. You can create a profile that has the flexibility to accommodate patrons using friend lists, privacy settings, and limited updates.I think this is worth investigating to mention: http://www.adweek.com/news/technology/another-agency-claims-facebook-algorithm-changes-144405
  • Did not include subscribing since it only applies to individuals
  • A screenshot from us, if it’s helpful
  • Point out the number of people “seeing” the post.Point out that people (tagged people) increase the viral possibilities of a post. And people like pictures of people. Same # of people saw Collaborate post and picture. 39 liked the pic. 1 (librarian) liked the words-only post. FB shows (some of) your demographics.
  • Sorted by “reach” – pic of librarians with maroon. Note “virality.” Sort by any of these.
  • Explain hashtags-Added two bullet points

Social Media for Outreach Social Media for Outreach Presentation Transcript