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Managing Your Online Presence and Enhancing Your Work


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This presentation was created for a class of biochemistry undergraduates in September 2013.

This presentation was created for a class of biochemistry undergraduates in September 2013.

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  • Likely they won’t actually think you are a psychopath, as this Mashable article proclaims. However, there is some concern, especially in certain professions, when an employer can’t find anything about you online. Being able to have a professional online presence is a necessary skill today—we are all selling ourselves in this market.
  • [You can replace these with screenshots of your own social media presence, if that works better for you…] Twitter, Google Plus and LinkedIn are all sites you can keep professionally targeted, that generally don’t have the baggage that Facebook carries—particularly as it’s against FB’s terms of service to have more than one profile per individual. That said, it is possible to arrange Facebook, manipulating privacy settings and adding content about work history, etc. that will present a professional view to anyone doing a search and finding your Facebook page. It’s also possible to create “public” posts (by not restricting the audience in your status update) that can be seen and can represent the kind of professional portrait you would like to create. Just mix posts in with your normal Facebook activity that demonstrate your talents, skills, breadth and depth of information and interests. For Twitter, you can create a profile that does the same—in fact, you can post to Twitter and have it cross post to your FB page. That way you are only posting these professional updates once. It’s difficult at times to come up with the information to post, however! For that, you will need to be “ingesting” information from relevant sources in your field. You can find these on Twitter, Facebook, or in blog posts that you can link to—this way your can be perceived as an asset.
  • This number has increased since 2010, but a similar study hasn’t been conducted. Reputational data is the center of recruiting today, as it is a rich source that saves time in culling our “bad apples” early in the process. Don’t be a bad apple!
  • Note how early they are looking at the reputational data. You may never know that you have been “reviewed” as half the time it’s happening before any conversation with a prospective employee.
  • Look around at others in your field and see what they are doing. Develop a “best practices” idea and first steps for the implementation.
  • There are ways to use social media that aren’t about being on social media. With Twitter you can create an information stream that brings the news/resources/people you want directly to you. You can also network and even investigate future employers, eavesdropping or participating in relevant conversations with stakeholders. It may be a good idea to listen before you start talking. Always wise to have something to bring to a conversation…it’s no longer about what you “had for breakfast.”
  • These are the kinds of qualities to think about emphasizing when creating your online presence and create a positive online interview! In LinkedIn, it’s possible for people to leave “recommendations” for you if you ask them to. This is immediate information from an outside source that a potential employer can see.
  • Transcript

    • 1. Managing Your Online Presence and Enhancing Your Work Biochemistry, Molecular Biology, Entomology and Plant Pathology September 16, 2013 |Amanda Clay Powers Social Media Research Librarian | MSU Libraries
    • 2. ?
    • 3. Social Media = The New “Card”? YES! and Sort of…
    • 4. It’s all about identity Everyone is Facebooking and Googling Everyone….
    • 5. What Will They Find?
    • 7. Make It Work For You
    • 8. Today’s Brave New World: You Need to… • Learn how to manage your online information and relationships • Develop an online identity that works • Network professionally online • Find social tools that do good work for you
    • 9. m
    • 10. Your Reputation Matters • 75% of companies have policies that require review of reputational data • 79% of recruiters and HR professionals are looking • The trend is growing in Academia Crosstab Market Research Report for Microsoft January 2010
    • 11. 2011 2011
    • 12. First Steps: Clean it up • Facebook o Clean up Timeline o Make Friend Lists o Adjust Privacy Settings Twitter  Make Twitter Private  Obscure Your Name/Handle  Go Through By Tweet  Create a Professional Twitter Account
    • 13. So What is the Next Step? Create an online presence that works for you.
    • 14. Dig Deeper • Investigate Your Industry • ResearchGate • LinkedIn • Twitter • Facebook • Pick Your Move • Add Social Media That Works for You • Demonstrate Expertise • Network
    • 15. Build Your Professional Network • What Works for Academics? • Demonstrate expertise and Interests • Building community • Tools for Scholars • Twitter networking • Conference tweets • Facebook (get news, build identity) • Follow blogs (InsideHigherEd, Chronicle)
    • 16. Managing Online Relationships • Think Twice: Post Once • They Will Find Out
    • 17. LinkedIn
    • 18. LinkedIn Tips • Completely fill out your profile • Start finding connections • Keep it up-to-date • Let it sit!
    • 19. ResearchGate
    • 20. Twitter
    • 21. Twitter Tips • Use the Advanced Search at to find tweets on topics in your surrounding area • Search your field keywords to find accounts to follow • Communicate, listen or both • Build community using @ replies
    • 22. Facebook
    • 23. Facebook Tips • “Follow” pages to get news • Create Friend Lists for students, colleagues, professors, friends and family • Target your updates • Keep it clean
    • 24. Google+
    • 25. Google+ Tips • It’s clean • Create a new identity from scratch • Preferred in Google Searches (high SEO!) • Create professional connections through searches • Bend Google to your will!
    • 26. Share Content
    • 27. Share Your Presentations
    • 28. Create A Professional Identity • Pick a “Brand Name” & Start Using It • Start Using It and Grow Your Presence Online
    • 29. Take Advantage • Be Consistent and Unique in Branding • Create a Public View or Page on Facebook • Create a Professional Twitter Account • Get Your Résumé on LinkedIn • Get SEO to Work for You • Be Who YOU Want to Be
    • 30. Stay positive • Personality • Professional qualifications • Creativity • Communication skills • Well-rounded • Comments from others 2009 Harris Interactive Study for
    • 31. Questions? Amanda Clay Powers Associate Professor Social Media Research Librarian Mississippi State University Libraries @amandaclay @msu_libraries